Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads showcasing refined direction (61–70)
Apple M2 chip MacBook Air “Leave it to Mac” version
The M2 chip MacBook Air: “Leave it to Mac.” The charm lies in the contrast of showcasing the latest device with an old-school soundtrack.
The song that underpins this commercial, “Nervous Like Me,” is by The Dap-Kings, a funk band based in Brooklyn.
Their musical style is similar to tracks that were frequently sampled in 1980s hip-hop, so I think it’s easy to enjoy for hip-hop fans as well.
Apple Watch: “Manage your health at a glance.”
WAZGOGG is a leading DJ from the Tohoku region.
Rather than a DJ who plays music through remixes, he’s active as a DJ who competes using turntable-focused techniques.
His renowned track “YYY” was used in the Apple Watch commercial “Apple Watch: ‘A quick glance for your health.’” It’s a simple techno track, but its inorganic, mechanical-feeling melody matches the atmosphere of a commercial themed around monitoring and management.
The drop is unique as well, so be sure to listen to the parts that don’t appear in the ad.
Apple AirPods (3rd generation) 2021
This commercial introduces the features built into the third-generation AirPods and conveys a user-centric approach.
The colorful backgrounds leave a strong impression, and the scene transitions clearly communicate how the audio is adjusted to suit each user’s individuality.
The vibrant visuals, which also convey a sense of weightlessness, are accentuated by a digital BGM where various sounds overlap.
With an arrangement of digital, floating tones that resound irregularly, it effectively expresses technological progress and a near-futuristic atmosphere.
Apple App Store “For starting your gaming, begin at the App Store.” version
The New Year’s Day 2020 commercial, “Start your gaming with the App Store,” showcases games available on the App Store.
Actual gameplay footage is shown one after another, making it an exciting ad to watch.
The high-energy BGM that boosts the commercial’s vibe is Reol’s “HYPE MODE.” The groove-rich vocal work is stylish, making it a track you’ll want to listen to over and over.
Apple Watch Series 4: Led by the Wrist
In the Apple Watch Series 4 commercial “Better You,” a woman is guided by her Apple Watch to move her body in everyday life.
When she goes to take the elevator or escalator, she’s pulled toward the stairs instead—cleverly showing how Apple Watch encourages you to be active.
The background music features “Player” by the hip-hop duo chelmico.
With lyrics that portray pushing forward with all your might, the song is striking and sure to put you in a positive mood.