Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads renowned for their sophisticated direction (71–80)
Apple iPhone 14 Plus “Battery That Keeps You Going”
The song featured in the iPhone 14 Plus commercial “Running Battery” is “Two Miles An Hour.” It’s a track by rapper and actor Ludacris.
He’s well-known for appearing in the car-themed Fast & Furious film series, and he’s also a big car enthusiast in his private life.
This song expresses his deep love for cars.
Since the commercial also shows a wagon running, it’s a perfect match.
Apple iPhone 15 “Debut” Version
This commercial effectively showcases the enhanced features of the iPhone 15 through scenes of real-world use.
It highlights not only the evolved capabilities but also how smoothly it operates in any situation, conveying improved usability.
The stylish everyday scenes where tasks are completed solely via the notifications at the top of the screen are also memorable.
The featured track, “WOW,” stands out with its powerful rhythm, giving the impression that it strongly emphasizes the iPhone 15’s sleek look and durability.
Apple iPhone 12 Pro “The most powerful iPhone”
The song used in the iPhone 12 Pro commercial released in October 2020, titled “The Most Powerful iPhone Ever,” features a distinctive female vocal that’s unforgettable after just one listen.
If you’ve been wondering whose track it is, the song “Gopher” is performed by Yma Sumac, a Peruvian singer who was active mainly from the 1950s to the early 1960s.
She was celebrated in the United States at the time for her exotic beauty and her astonishing vocal prowess, having been recognized by Guinness World Records as the singer with the widest vocal range.
Some music fans may have discovered her during the lounge music boom for a period.
When you listen to the original recording, you’ll likely be amazed and think, “Is this really all the same person singing?”
Apple AirPods Pro「Jump」
The commercial “AirPods Pro: Jump” features Kengo Sugino, who became the Japanese champion in the jump rope sport known as Double Dutch.
I’m not sure whether it was out of consideration for political correctness, but it’s great to see a Japanese person appearing in a global ad.
The song used in the commercial is “Fallin’ Apart (feat.
Denzel Curry & Pell)” by Young Franco, a music producer popular in Sydney.
It’s a stylish, upbeat hip-hop track that matches perfectly with the dance featured in the ad.
Apple MacBook Air M2 “That power is anything but light.”
Right now, the unit attracting the most attention in the United States is ODESZA.
They’re famous enough to have even been nominated for a Grammy.
Known for their wide musical range, they excel at everything from orthodox electronic music to synthwave and soulful house.
Among their works, one that stands out in particular is The Last Goodbye (feat.
Bettye LaVette).
It brilliantly blends 1970s soul music with contemporary electronic music.
The stylish vibe of the commercial and the song’s passionate melody create a compelling contrast.