Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of ads renowned for their sophisticated direction (71–80)
Apple iPhone 14 Pro “Shot on iPhone 14 Pro: NewJeans ‘ETA’”
This commercial highlights the iPhone 14 Pro’s shake-free video capability, but many people are surely also captivated by the dancers and can’t get the catchy song out of their heads! “ETA,” included on the second EP Get Up by NewJeans—the five-member Korean girl group who also appear in the ad—is a danceable track that showcases their melodic rap and hip-hop choreography, both of which deserve attention.
Be sure to check out the music video as well, which, like the commercial, was shot entirely on an iPhone 14 Pro.
Apple iPhone 12 “Heart-Throbbing Purple” Edition
The iPhone 12 commercial “Totally Purple,” which introduces the new purple color among other added charms, features the song “The Candy Man” sung by Aubrey Woods, who was active in the UK as a singer and actor.
Its dreamy melody—like something you’d hear in a Disney production or inside a theme park—conveys a sense of excitement about the new iPhone! The cheerful vibe that makes you want to start moving is sure to fill your heart with joy and anticipation.
Apple AirPods「Holiday Silhouettes Remixed」
Silk Sonic is a duo that has received extremely high acclaim from around the world.
Formed by Bruno Mars and Anderson .Paak, they’re known as leaders of the revival boom.
Their hit song “777” is featured in the commercial AirPods ‘Holiday Silhouettes Remixed.’ Its nostalgic sound evokes 1970s and 1980s funk music, which is really appealing.
It also fits perfectly with the dance-centered world of the ad.
Apple iPhone 13 “Makeup” Version
Music creator Rusion, who’s gaining popularity with hip-hop that exudes a contemporary vibe, has been expanding his presence mainly on the internet through platforms like YouTube and TikTok.
In 2020, he released “walk but in a garden,” which some of you may recognize from its use in the iPhone 13 “Makeup” ad depicting everyday family life.
Its subtly wistful melody leaves a strong impression, resonating gently over a weighty beat.
It’s a track you’ll want to listen to in heartwarming moments as well as slightly bittersweet ones.
Apple iPhone 13 “Run Baby Run” Version
The commercial featuring striking footage of a baby rampaging around with an iPhone 13—terrifying for us iPhone users—uses Leikeli47’s “Chitty Bang.” Leikeli47 is an American musician who performs with her face covered, and this track naturally gets your body moving; it makes you want to go wild like the baby in the ad.
If you’re feeling stressed and want to blow off some steam, you might feel refreshed by moving your body to this song as hard as you can!