RAG MusicCM
Lovely commercial jingle

Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction

Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.

Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.

In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.

Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.

We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.

Apple commercials: A collection of ads showcasing refined direction (61–70)

Apple App Store: “Everything for the New Year is here.”

Apple App Store CM “Everything about New Year’s is here.” 15-second version

This is a commercial announcing the New Year’s first sale that aired at the end of 2021.

With the theme of returning home for the first time in two years after the COVID-19 pandemic, it’s striking how New Year’s scenes are depicted one after another in a style reminiscent of hanafuda playing cards.

The background music features kiki vivi lily’s 2021 release “License of Love.” It’s a dreamy and cute track.

Apple Music: Make it an unforgettable summer with 50 million songs

[Commercial] Apple Music

This is an Apple Music commercial that aired in the summer of 2019.

Titled “50 Million Songs for an Unforgettable Summer,” the ad highlights both the vast selection of tracks available and the excitement of the listening experience through Apple Music.

The background music features “Paper Roll Star” by the rock band domico.

Its message—encouraging people to live fearlessly and true to themselves—is truly empowering.

Apple Mac “A Story That Doesn’t Yet Exist in This World”

Apple Mac CM 'A Story That Doesn’t Exist in This World Yet' 30-Second Version

The Mac commercial that aired in 2020 was captivating for its lavish concept of stitching together scenes where Macs appear across various anime.

Some depictions are very faithful, while others tweak the Apple logo a bit—showing how the portrayal of Mac varies from anime to anime.

The background music is Kaho Nakamura’s “I Am the Protagonist.” The lyrics, which express strong self-confidence, are striking and give you courage when you listen.

Apple iPhone 14 “Goodbye, Leon”

A man panics when his pet chameleon stops moving and texts his partner to report it.

But right after sending the message, the chameleon starts moving again.

The man then unsends the message he just sent.

It’s a commercial highlighting that the iPhone Messages app lets you undo a sent message.

The background music is Hanni El Khatib’s “ALIVE,” a laid-back yet groovy track that becomes addictive after just one listen.

Apple iPod + iTunes

iPod ad – Walkie Talkie Man

When you think of the iPod and iTunes commercials from the 2000s, it has to be those dance ads with the silhouetted figures.

Among them, the one that really stood out for its super punky, catchy sound featured “Walkie Talkie Man” by the New Zealand rock band Steriogram.

Released in 2004, the track packs a driving guitar sound and rapid-fire vocals that are exhilarating.

If you enjoy rock that gets your energy up, this one comes highly recommended.