Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (121–130)

CHANEL「THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION」Kim Minji (NJZ)

THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION

Introducing CHANEL’s new CAMÉLIA FUTURA—this commercial shows the kind of look you can achieve with it.

Against a backdrop of softly unfurling flowers, we follow Kim Minji’s expressions, moving from a serious gaze to a powerful sense of confidence.

The music that further accentuates the gentle visuals highlighting this makeup is the “Flower Duet.” The operatic vocals layered over a grand orchestral arrangement are striking, and the powerfully beautiful singing conveys an emotion akin to hope.

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FINE TODAY SENKA Perfect Whip “Bare-Skin Smooth!” VersionGISELLE

SENKA Perfect Whip TV commercial: “Bare-skin Smooth!” 30-second version

This commercial, featuring GISELL from aespa, is for SENKA’s Perfect Whip.

It shows GISELL washing her face with the product’s signature rich, serum-infused foam, highlighting that it thoroughly removes impurities while caring for the skin.

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Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue

Kao Biore Biore The Cleanse “Just Rinse” CM

Kao Biore Biore The Cleanse Just Apply Version Commercial

This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.

Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.

Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.

It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.

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Daiichi Sankyo Healthcare TRANSINO Medicinal Melano Signal Essence “Tranexamic Acid” Version / White C Premium “Don’t Give Up, Don’t Waver” VersionYuki Amami

TRANSINO Medicated Melano Signal Essence: “Tranexamic Acid” Edition

TRANSINO White C Premium “Don’t give up, don’t hesitate” version

This is a commercial introducing a spot-correcting beauty serum and a supplement that lightens dark spots.

Yuki Amami appears in it, and the close-up shots of her fair skin are striking.

By highlighting the active ingredients, the ad emphasizes the high effectiveness of the products.

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Compilation of cosmetics commercials. Cosmetic ads with captivating, beautiful visuals (131–140)

SENKA Perfect Whip “Bare-Faced and Smooth!” VersionGISELLE

SENKA Perfect Whip TV Commercial “Bare-Skin Smooth!” 15-Second Version

This is a cheerful commercial that shows how SENKA Perfect Whip can give you smooth, bare-skin beauty.

It depicts GISELLE applying the foam to her skin and then clearly shows the results afterward.

From her surprised smile in the mirror, you can sense how she truly feels the effects and is moved by the results.

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CANMAKE ‘Beside Every Kind of Cute!’ Version

[Official CANMAKE] 40th Anniversary Movie: “Always by Your Side with All Kinds of ‘Kawaii!’” — 90 Seconds

This commercial promotes CANMAKE’s 40th anniversary and conveys its wish to continue supporting everyone’s idea of “cute.” It portrays makeup in progress—including mistakes—and shows the fun of each situation, expressing the excitement that comes with doing makeup.

Further amplifying the cheerful atmosphere of the visuals is the song “Kawaii Mon” by Koresawa.

Both the sound and the vocals have a distinctive, airy floatiness, whose lightness effectively conveys rising emotions and a happy mood.

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FANCL Additive-Free Skincare: “Sustainable Skin” Edition

FANCL Additive-Free Skincare CM “Sustainable Skin” Edition — Not a quick fix, but skin that lasts a lifetime. 30 seconds (Everyday moments of quiet joy, forever.) 16:9

This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.

It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.

Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.

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