Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (121–130)

Chifure Moisturizing Series: “Bare Skin Speaks” EditionKoji Mukai

Chifure Moisturizing Series Web Commercial “The Bare Face Speaks” featuring Koji Mukai

Koji Mukai photographs various people, and through their expressions, we get a sense of each of their lives.

From there, the Chifure moisturizing series is introduced, conveying that it firmly supports your true self starting from bare skin.

It’s a gentle, serene video where both Koji Mukai behind the camera and the people being photographed show warm, kind smiles.

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Kao Sofina Primavista Beautiful Bare-Skin Texture Powder Foundation “Satomi Ishihara” EditionSatomi Ishihara

Satomi Ishihara, Haru, and Miho Kanno star in a new cosmetics commercial themed “Make-less”; the song is an original written by Dreams Come True.

This commercial introduces Sofina Primavista under the theme “Live Makeup-Less,” showcasing the realization of beauty through Satomi Ishihara’s presence.

It highlights how the product covers areas of concern and blends seamlessly like bare skin, with that uplifting feeling portrayed through her bright expressions.

Emphasizing the brightness and positive emotions conveyed in the visuals is the song “KNOCK KNOCK!” by DREAMS COME TRUE.

The strong, knock-like rhythm is striking, and when the soaring vocals layer on top, it powerfully conveys a sense of forward momentum.

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FINE TODAY SENKA Perfect Whip “Bare-Skin Smooth!” VersionGISELLE

SENKA Perfect Whip TV commercial: “Bare-skin Smooth!” 30-second version

This commercial, featuring GISELL from aespa, is for SENKA’s Perfect Whip.

It shows GISELL washing her face with the product’s signature rich, serum-infused foam, highlighting that it thoroughly removes impurities while caring for the skin.

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SENKA Perfect Whip “Bare-Faced and Smooth!” VersionGISELLE

SENKA Perfect Whip TV Commercial “Bare-Skin Smooth!” 15-Second Version

This is a cheerful commercial that shows how SENKA Perfect Whip can give you smooth, bare-skin beauty.

It depicts GISELLE applying the foam to her skin and then clearly shows the results afterward.

From her surprised smile in the mirror, you can sense how she truly feels the effects and is moved by the results.

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Compilation of cosmetics commercials. Cosmetic ads with captivating, beautiful visuals (131–140)

DIOR BACKSTAGE LIP GLOW BUTTERJisooo(BLACKPINK)

DIOR BACKSTAGE – LIP GLOW BUTTER

This commercial stylishly shows how using Dior Backstage transforms your look.

By featuring people with a variety of fashion styles, it also conveys that the product lineup suits different ways of using it.

The confident expressions clearly communicate Dior’s high quality.

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SHIRORU Crystal Essence Water: ‘Serious whitening attacks from both sides.’Hokuto Matsumura

Hokuto Matsumura appears in the 15-second TV commercial: “Serious whitening, a double-pronged approach.”

This commercial focuses on SHIRORU’s concept of whitening, conveying the kind of radiance it aims for through the look of the visuals.

It depicts Hokuto Matsumura in white clothing encountering a white dog in an all-white world, clearly expressing a pursuit of whiteness.

You can also feel the brand’s confidence in delivering a level of brightness that won’t be outshone by this white world.

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CANMAKE ‘Beside Every Kind of Cute!’ Version

[Official CANMAKE] 40th Anniversary Movie: “Always by Your Side with All Kinds of ‘Kawaii!’” — 90 Seconds

This commercial promotes CANMAKE’s 40th anniversary and conveys its wish to continue supporting everyone’s idea of “cute.” It portrays makeup in progress—including mistakes—and shows the fun of each situation, expressing the excitement that comes with doing makeup.

Further amplifying the cheerful atmosphere of the visuals is the song “Kawaii Mon” by Koresawa.

Both the sound and the vocals have a distinctive, airy floatiness, whose lightness effectively conveys rising emotions and a happy mood.

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