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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Cosmetic ads with captivating, beautiful visuals (131–140)

Kao Biore “Touch-Up Makeup Wipes: Convenient When You’re Short on Time!”Sairi Ito

Kao Bioré Makeup Touch-Up Sheets - Convenient When You're Short on Time! Commercial

This commercial for Biore’s makeup touch-up sheets features Sairi Ito playing a busy working professional.

Ito looks troubled, saying, “Work is so busy that I don’t have time to fix my makeup as it starts to wear off!” The makeup touch-up sheets are introduced as a convenient solution, highlighting how they feel to use.

The ad clearly conveys how easy they are to use and how effective they are.

CHANEL “LIMITED EDITION – LES PERLES” Version

LIMITED EDITION – LES PERLES

This is an introduction commercial for Chanel’s special limited edition lipstick, ROUGE ALLURE VELVET LES PERLES.

The video shows a woman applying the lipstick while looking into the camera, creating a very cool and sophisticated atmosphere.

It appears there are a total of eight shades in this limited edition, and the lineup is shown at the end of the commercial.

Kao Biore UV Breathing Veil UV “Declaration” Version / “Experience” VersionFumi Nikaido

This commercial promotes the ease and comfortable feel of Kao’s Biore UV as a sense of breathability, mirrored by Fumi Nikaido’s radiant smile.

Even under the staging of strong sunlight, her smile is the key point, clearly conveying the comfort of non-sticky sun protection.

The moment she touches her own skin to check the texture may also be an important cue for communicating that sense of breathability.

Shiseido The Collagen: “May your day be full of bounce and firmness.”Nana Seino

The Collagen “Add firmness to your today.” Version | Shiseido

This is a commercial for The Collagen, a beauty drink containing collagen, with the catchphrase “Iku-Kora.” It shows Nana Seino drinking the beverage before bed, and fully highlights the product’s strengths—such as being the number-one seller, being delicious, and containing GABA in addition to collagen.

Seino’s refreshing smile is also memorable.

Kanebo ALLIE “ALLIE Long-Lasting Primer UV” VersionKyoko Yoshine

ALLIE Long-Lasting Primer UV_30s

This is a commercial introducing Kanebo’s ALLIE Be Durable Primer UV, focusing on how easy it is to use and the benefits you can feel from it.

While protecting against sunburn, it firmly maintains layered makeup so your beauty lasts.

This message is clearly conveyed through Kyoko Yoshine’s smiling presence.

Kanebo “KANEBO Rouge Star Breathe Movie” VersionSena Nakajima

KANEBO ROUGE STAR BREATHE MOVIE

This is an introductory commercial for Kanebo’s lipstick, Rouge Star Breeze.

Sena Nakajima appears against a predominantly red backdrop, and there’s a scene of her applying the lipstick.

The narration adds that it creates more natural, vibrant-looking lips, resulting in a sophisticated commercial that effectively conveys the product’s appeal.

SEKKISEI Clear Wellness “Skincare for achieving translucent bare skin (Blue)” editionMei Nagano

Mei Nagano and Kaya Kiyohara shine with exceptional translucence and innocent smiles as the former Nicomo duo appear in a commercial: SEKKISEI CLEAR WELLNESS new TVCs “Skincare for Achieving Clear, Translucent Skin (Blue) (White)” and behind-the-scenes footage.

This commercial showcases the appeal of Sekkisei Clear Wellness by featuring Mei Nagano using the product.

It clearly conveys that by stating the kind of skin one aims for and then depicting the use of Clear Wellness, beautiful skin can be achieved.

The way she speaks with a smile also suggests that improving the skin leads to an uplifted mood.