A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Collection of cosmetic commercials. Captivating beauty in cosmetics ads (141–150)
SK-II ‘Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection’ VersionHaruka Ayase
“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.
It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.
Ayase’s natural expressions are very striking.
FANCL Face Wash Powder: “Just washing gives your skin a big drink of toner.”Yuki Sakurai
“My skin absorbs toner differently,” Yuki Sakurai says with a smile right from the start.
But on the screen, large text reads: “This is not a toner commercial.” In fact, this ad is for a facial cleansing powder.
The message is that washing your face with this product helps condition your skin, making it easier for it to absorb toner.
Using such an impactful presentation really piques interest in the product, doesn’t it?
Kao Biore UV × Stray Kids Anthem FilmStray Kids
This commercial showcases the reliability and high effectiveness of Biore UV by featuring people around the world in environments exposed to ultraviolet rays.
It flows by alternating shots of Stray Kids members and people from across the globe, and the large cast clearly conveys that it’s easy for anyone to use.
The upbeat, refreshing tone of the visuals feels amplified by the grand background music.
The gentle yet radiant sound evokes a sense of a wide world, and when paired with all the smiles on screen, it conjures a positive emotional impression.
Kao Biore Perfect Oil 2006
This commercial introduces Biore Perfect Oil, with the key point being that you can use it in the bath, presented through a distinctive song.
Because we emphasize makeup in every aspect of daily life, it tends to be hard to remove—but the ad conveys that with Perfect Oil, it comes off easily.
While boasting high effectiveness, it’s also gentle on the skin, a quality underscored by Yoeko Kurahashi’s vocals.
The way her singing alone rings out is striking, and the simple composition makes it feel like a hummed tune in the bathroom.
Kao Biore UV Aqua Rich Light-Diffusing UV “I Diffuse Light” VersionFumi Nikaido
This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.
It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.
Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.
With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.
Kao Biore UV Barrier Me “Even in pollen season” version
This commercial lightly showcases, through animation, the effects of Biore UV Barrier Me.
It highlights that the product not only protects against UV rays but also guards against fine particles like pollen, conveying via animation that it can be used across various seasons.
Further emphasizing the light, protected feeling depicted is “Barrier no Uta,” sung by Akari Kito.
The lyrics are simple, merely introducing the product’s benefits, but the airy delivery—sprinkled with high notes—evokes a positive mood.
Kao Primavista: “With a steadfast primer, go anywhere.”Kasumi Arimura
This commercial highlights just how long-lasting and smudge-resistant Primavista’s base makeup is, conveying that it makes everyday life more comfortable.
It depicts Kasumi Arimura moving around in nature, expressing that even such adventurous activity won’t cause the base to break down.
Its strength in resisting both caking and dryness is portrayed positively through bright, uplifting visuals.