A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Collection of cosmetic commercials. Captivating beauty in cosmetics ads (141–150)
SK-II “Mei Nagano: Unexpected Clarity!” EditionMei Nagano
Dressed in a simple red outfit, Mei Nagano introduces the Pitera Hero Set.
Perhaps because the theme is “translucence,” it’s a straightforward commercial that naturally draws your eyes to the skin.
As Nagano twirls around, she shows off her radiant complexion.
Many women would likely find themselves admiring this glossy, translucent skin.
FANCL Mild Cleansing Oil “Cleansing That Changes Your Bare Skin” (Commercial)Mitsuki Takahata
This commercial for FANCL’s Mild Cleansing Oil promotes it as a cleanser that contributes to better skincare.
It shows Mitsuki Takahata using the product every day, highlighting how her skin gradually changes to convey the product’s feel and effectiveness.
KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46
Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.
It features members of Nogizaka46 wholeheartedly devoted to their idol activities.
The background music is their 2024 release Cheat Day.
It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.
Kao Biore Perfect Oil 2006
This commercial introduces Biore Perfect Oil, with the key point being that you can use it in the bath, presented through a distinctive song.
Because we emphasize makeup in every aspect of daily life, it tends to be hard to remove—but the ad conveys that with Perfect Oil, it comes off easily.
While boasting high effectiveness, it’s also gentle on the skin, a quality underscored by Yoeko Kurahashi’s vocals.
The way her singing alone rings out is striking, and the simple composition makes it feel like a hummed tune in the bathroom.
Kao Biore UV Aqua Rich Light-Diffusing UV “I Diffuse Light” VersionFumi Nikaido
This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.
It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.
Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.
With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.
Kao Biore UV Barrier Me “Even in pollen season” version
This commercial lightly showcases, through animation, the effects of Biore UV Barrier Me.
It highlights that the product not only protects against UV rays but also guards against fine particles like pollen, conveying via animation that it can be used across various seasons.
Further emphasizing the light, protected feeling depicted is “Barrier no Uta,” sung by Akari Kito.
The lyrics are simple, merely introducing the product’s benefits, but the airy delivery—sprinkled with high notes—evokes a positive mood.
Kao Primavista: “With a steadfast primer, go anywhere.”Kasumi Arimura
This commercial highlights just how long-lasting and smudge-resistant Primavista’s base makeup is, conveying that it makes everyday life more comfortable.
It depicts Kasumi Arimura moving around in nature, expressing that even such adventurous activity won’t cause the base to break down.
Its strength in resisting both caking and dryness is portrayed positively through bright, uplifting visuals.