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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Collection of cosmetic commercials. Captivating beauty in cosmetics ads (141–150)

SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase

Every morning, bare skin becomes your ideal foundation. Limited-quantity Mother's Day gift set.

This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.

It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.

Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.

CHANEL COCO MADEMOISELLE “A jewelry-inspired fragrance accessory” edition

A jewelry-inspired fragrance accessory

It’s a commercial that stylishly showcases Chanel’s fragrance, Coco Mademoiselle, alongside a variety of outfits.

It conveys that Coco Mademoiselle suits any situation, no matter how the outfit changes, and that it’s a scent that supports the confidence to stay true to yourself.

By aligning with the glamorous look of each ensemble, the fragrance’s own radiance is effectively highlighted.

CHANEL SPRING-SUMMER 2025 COLLECTION

CHANEL SPRING-SUMMER 2025 COLLECTION

This commercial introduces Chanel’s Spring/Summer 2025 cosmetics.

A model holding the products appears with flawlessly done makeup.

She shows up on the left and right sides of the screen wearing different looks, highlighting the breadth of the product lineup.

Compilation of cosmetics commercials: captivating cosmetic ads with beautiful visuals (151–160)

CHANEL “LIMITED EDITION – LES PERLES” Version

LIMITED EDITION – LES PERLES

This is an introduction commercial for Chanel’s special limited edition lipstick, ROUGE ALLURE VELVET LES PERLES.

The video shows a woman applying the lipstick while looking into the camera, creating a very cool and sophisticated atmosphere.

It appears there are a total of eight shades in this limited edition, and the lineup is shown at the end of the commercial.

FANCL Additive-Free Skincare: “Sustainable Skin” Edition

FANCL Additive-Free Skincare CM “Sustainable Skin” Edition — Not a quick fix, but skin that lasts a lifetime. 30 seconds (Everyday moments of quiet joy, forever.) 16:9

This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.

It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.

Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.

Shiseido ELIXIR AI Skin Analyzer: ‘Skin Measurement POD’ Version / ‘Online’ Version

This is an introductory commercial for a skin analysis service using AI by Elixir.

By answering a few simple questions and uploading a facial photo, it displays measurement results for 16 items.

It can help you easily identify areas that need attention and even recommends products for their care, making it clear that this is a highly recommended service for anyone looking to step up their skincare routine.

Kanebo KATE “Mellow Brown Eyes” versionAyami Nakajo

Kate "Mellow Brown Eyes" 15-second commercial

This is a commercial introducing KATE’s eyeshadow, Mellow Brown Eyes.

Ayami Nakajo appears wearing Mellow Brown Eyes, and the footage has a cool vibe, featuring striking light based on the brown tones referenced in the product name.