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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Collection of cosmetic commercials. Captivating beauty in cosmetics ads (141–150)

Shiseido ELIXIR AI Skin Analyzer: ‘Skin Measurement POD’ Version / ‘Online’ Version

This is an introductory commercial for a skin analysis service using AI by Elixir.

By answering a few simple questions and uploading a facial photo, it displays measurement results for 16 items.

It can help you easily identify areas that need attention and even recommends products for their care, making it clear that this is a highly recommended service for anyone looking to step up their skincare routine.

Maybelline New York “Cream Pact Foundation” VersionRyôsuke Yamada

Ryosuke Yamada × Maybelline New York Cream Pact Foundation

Ryôsuke Yamada appears in Maybelline New York’s foundation commercial.

In the ad, it highlights the cream pact foundation’s comfortable feel and its strength of providing flawless coverage without looking heavy.

By removing unnecessary embellishments, the commercial straightforwardly conveys the product’s appeal.

FINE TODAY SENKA Premium Perfect Whip Clear “I’m for exfoliation.” / Beauty Clear Oil “Improves makeup adherence.”Kaya Kiyohara

SENKA Premium Perfect Whip Clear TVCM 'I’m all about keratin-care.' 15-second version

This is a commercial introducing SENKA’s facial cleanser.

It highlights keratin care beyond pore care, emphasizing that it thoroughly treats deep within the skin.

With “transparency” as its keyword, the ad conveys a sense of clarity and freshness, reinforced by visuals focusing on Kaya Kiyohara’s expressions.

Compilation of cosmetics commercials: captivating cosmetic ads with beautiful visuals (151–160)

Kanebo Suisai “Skin Noise Mute” VersionNiziU

suisai TV commercial: “Skin Noise Mute” version (30 seconds)

This is a commercial for Kao’s facial cleansing powder, suisai, highlighting how it addresses skin concerns like clogged pores and greasiness.

It begins with NiziU members talking about their skin troubles, which are then shown being effectively muted by suisai.

The bright, uplifting mood of the solution taking shape is further emphasized by NiziU’s song “Shining day.” The fresh sound and cheerful vocals overlap to convey a positive feeling, as if stepping forward into the future.

DHC “Why Are There Two (Cleansing Balm)” Version / “Renew Bright” VersionKazunari Ninomiya

This is a commercial for DHC’s cleansing balm and cleansing oil featuring Kazunari Ninomiya.

Ninomiya enjoys yoga with a pair of sisters; the older sister is introduced as using the cleansing oil, while the younger sister uses the cleansing balm.

The ad highlights not only their cleansing power and pleasant feel, but also their ability to care for the skin.

Overall, it has a bright, gentle atmosphere.

KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki

SEKKISEI New TV Commercial: 'Let Whitening Power Reach Everywhere.'

This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.

It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.

Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue

This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.

It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.

Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?