Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials: captivating cosmetic ads with beautiful visuals (151–160)

Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue

Kao Biore Biore The Cleanse “Just Rinse” CM

Kao Biore Biore The Cleanse Just Apply Version Commercial

This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.

Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.

Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.

It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.

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Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue

Kao Biore Biore the Face: Convincingly Moist Skin Edition CM

Kao Biore Biore The Face Satisfyingly Smooth Skin Version CM

This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.

It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.

Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?

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Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada

[Featuring Mio Imada] 2025 SS Revised SUNCUT® Protect UV Spray

[Featuring Mio Imada] 2025 SS SUNCUT Perfect UV Gel

This is a commercial for KOSÉ’s Suncut sunscreen series.

Mio Imada appears and introduces the strengths of both the spray and gel types.

The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.

The bright visuals, evocative of the strong summer sun, leave a strong impression.

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Kao Biore “Touch-Up Makeup Wipes: Convenient When You’re Short on Time!”Sairi Ito

Kao Bioré Makeup Touch-Up Sheets - Convenient When You're Short on Time! Commercial

This commercial for Biore’s makeup touch-up sheets features Sairi Ito playing a busy working professional.

Ito looks troubled, saying, “Work is so busy that I don’t have time to fix my makeup as it starts to wear off!” The makeup touch-up sheets are introduced as a convenient solution, highlighting how they feel to use.

The ad clearly conveys how easy they are to use and how effective they are.

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Shiseido HAKU Medicated Whitening Serum Melanofocus IVAi Tominaga

HAKU Medicated Whitening Serum | Melanofocus IV | TV Commercial Video | Shiseido

This striking piece, with visuals based on white to match the brand name HAKU, is a commercial for HAKU’s brightening serum.

The model Ai Tominaga appears, and her luminous, fair skin is portrayed impressively.

It’s simple, but it effectively conveys the product and brand’s image.

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Daiichi Sankyo Healthcare TRANSINO Medicinal Melano Signal Essence “Tranexamic Acid” Version / White C Premium “Don’t Give Up, Don’t Waver” VersionYuki Amami

TRANSINO Medicated Melano Signal Essence: “Tranexamic Acid” Edition

TRANSINO White C Premium “Don’t give up, don’t hesitate” version

This is a commercial introducing a spot-correcting beauty serum and a supplement that lightens dark spots.

Yuki Amami appears in it, and the close-up shots of her fair skin are striking.

By highlighting the active ingredients, the ad emphasizes the high effectiveness of the products.

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Cosmetics Commercial Roundup: Captivating Beauty in Visually Stunning Cosmetics Ads (161–170)

Maybelline New York “Cream Pact Foundation” VersionRyôsuke Yamada

Ryosuke Yamada × Maybelline New York Cream Pact Foundation

Ryôsuke Yamada appears in Maybelline New York’s foundation commercial.

In the ad, it highlights the cream pact foundation’s comfortable feel and its strength of providing flawless coverage without looking heavy.

By removing unnecessary embellishments, the commercial straightforwardly conveys the product’s appeal.

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