Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials: captivating cosmetic ads with beautiful visuals (151–160)

Kanebo KATE “Mellow Brown Eyes” versionAyami Nakajo

Kate "Mellow Brown Eyes" 15-second commercial

This is a commercial introducing KATE’s eyeshadow, Mellow Brown Eyes.

Ayami Nakajo appears wearing Mellow Brown Eyes, and the footage has a cool vibe, featuring striking light based on the brown tones referenced in the product name.

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Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada

[Featuring Mio Imada] 2025 SS Revised SUNCUT® Protect UV Spray

[Featuring Mio Imada] 2025 SS SUNCUT Perfect UV Gel

This is a commercial for KOSÉ’s Suncut sunscreen series.

Mio Imada appears and introduces the strengths of both the spray and gel types.

The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.

The bright visuals, evocative of the strong summer sun, leave a strong impression.

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Shiseido HAKU Medicated Whitening Serum Melanofocus IVAi Tominaga

HAKU Medicated Whitening Serum | Melanofocus IV | TV Commercial Video | Shiseido

This striking piece, with visuals based on white to match the brand name HAKU, is a commercial for HAKU’s brightening serum.

The model Ai Tominaga appears, and her luminous, fair skin is portrayed impressively.

It’s simple, but it effectively conveys the product and brand’s image.

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Shiseido ELIXIR Retino Power Wrinkle Cream “Confidence” Wrinkle-Improving Cream (Commercial)Yuriko Ishida

ELIXIR Retino Power Wrinkle Cream #Wrinkle-Improving Cream | TV Commercial “Confidence” 15s | Shiseido

This is a commercial for ELIXIR’s wrinkle cream, which is expected to help improve wrinkles.

Yuriko Ishida, a familiar face in ELIXIR commercials, appears in it.

The visuals that highlight skin firmness and clarity are striking, and I imagine many viewers couldn’t help but have their eyes drawn to it.

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SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Sakura Design Bottle” versionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. Limited-edition cherry blossom design bottle.

This commercial promotes the fact that with SK-II Pitera Essence, you can get the benefits of a pre-essence and toner, as well as a serum, all in a single bottle.

It clearly conveys both the high efficacy—showing how bare skin looks more beautiful even without makeup—and the joy that comes with it, expressed through Haruka Ayase’s facial expressions and narration.

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Shiseido ANESSA Perfect UV Blush-On Powder: “This is the real deal—UV reapplication.”Mizuki Kayashima

ANESSA Perfect UV Blush-On Powder | Web CM: “This is the real deal—UV reapplication.” | Shiseido

This is a commercial introducing a UV-protection powder that can be easily reapplied with a brush.

It shows Mizuki Kayashima actually using the product, highlighting how simple it is to use in three steps.

The ad effectively conveys the convenience of using it easily even over makeup.

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Cosmetics Commercial Roundup: Captivating Beauty in Visually Stunning Cosmetics Ads (161–170)

KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi

[Featuring Ran Takahashi] 25SS Suncut® – Sports / All-Gender Edition

Featuring Ran Takahashi: 25SS SUNCUT Sports - All Generations Edition

This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.

It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.

The dynamic action makes it clear that it doesn’t interfere with movement.

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