[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving commercial songs. Popular commercial tracks (131–140)
Personal UniformRyokushokushakai
Drawing attention with its bittersweet, drama-style narrative is YKK’s commercial “Sore wa, Hajimari no Oto: After School.” Set in a high school after classes, it portrays students experiencing young love and striving toward their dreams.
Playing in the background is Ryokuoushoku Shakai’s song “Jibun Seifuku.” Its lyrics, which encourage those who are giving their all, and its exhilarating sound align with the unfolding drama.
It also inspires viewers of the commercial to think, “I’m going to do my best, too.”
AlwaysNishino Kana

Known as a heartwarming ballad, this song reflects Kana Nishino’s deep care for words.
The lyrics, which express gratitude and love for someone who welcomes her gently, are especially striking.
It is included on Kana Nishino’s first best-of album, Love Collection ~mint~, released in September 2013, and was also featured in a Sony headphones commercial.
The commercial, in which Nishino herself appears, drew even more attention.
Reminding listeners of the important people who support them in their daily lives, this work is sure to resonate with many across generations.
The Last Rose Of Summer

Set against footage of the Southern Alps and the Hakushu Distillery, this is a commercial for Suntory’s Hakushu whisky.
In a calm, measured narration, it introduces the brand’s dedication to whisky-making.
The background music is the Irish folk song “The Last Rose of Summer,” whose gentle, soothing warmth perfectly matches the mood of the commercial.
PhotographEXILE ATSUSHI feat. Tokyo Sukaparadaisu Ookesutora Hoon Sekushon

We’d like to introduce “Photograph,” the song that creates a moving atmosphere in the Heat of Koshien × GEORGIA commercial.
The track is by EXILE ATSUSHI feat.
Tokyo Ska Paradise Orchestra Horn Section.
As the unit name suggests, it’s a collaboration between a singer and a band that represent Japan.
The lyrics are like a cheer for high school baseball players sweating it out at Koshien.
The commercial themed around Koshien is a must-see, of course, and so is the music video, which was also filmed at Koshien.
Love will winKAN

In the “Today, someone carefully” segment, the character from the icon that appears in the app when you order Uber Eats actually shows up and is depicted delivering the items.
It highlights the idea that the products we order are being brought to us through someone’s hard work.
Elevating the scene further is a cover version of ‘Ai wa Katsu’ playing as the BGM.
Originally a song by KAN, it’s arranged for this commercial as a gentler, more ballad-like rendition with a female vocal.
The result conveys a tender, warm atmosphere.
For Whom the Alchemist ExistsMr.Children


This is a commercial from 2004 that makes viewers reflect on global social issues.
In a certain overseas city, Cup Noodles are lined up in a row to mark the boundary with a neighboring area, and people live their lives without crossing that line.
However, toward the end of the commercial, a boy picks up one of the Cup Noodles forming the boundary and breaks the line, and in the climax, he is shown eating Cup Noodles together with a man who had been on the other side.
The background music for the commercial features Mr.Children’s “Tagatame.” With lyrics that prompt us to think about world peace, the song pairs perfectly with the commercial’s narrative.
FeelingMrs. GREEN APPLE
This striking video, featuring lots of colorful balloons, is a commercial for Pureru Gummy.
The visuals are colorful and poppy, perfectly suited to a candy ad.
The BGM is “Feeling” by Mrs.
GREEN APPLE, a song selected to appeal to the product’s young target audience.
“Feeling” is included on the 2023 album ANTENNA, and it depicts facing oneself, grappling with inner conflict, yet choosing to believe in yourself and move forward.
It’s a song that gives you courage when you’re lost or struggling.


