[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving Commercial Songs: Popular CM Tracks (121–130)
Love will winKAN

In the “Today, someone carefully” segment, the character from the icon that appears in the app when you order Uber Eats actually shows up and is depicted delivering the items.
It highlights the idea that the products we order are being brought to us through someone’s hard work.
Elevating the scene further is a cover version of ‘Ai wa Katsu’ playing as the BGM.
Originally a song by KAN, it’s arranged for this commercial as a gentler, more ballad-like rendition with a female vocal.
The result conveys a tender, warm atmosphere.
For Whom the Alchemist ExistsMr.Children

This is a commercial from 2004 that makes viewers reflect on global social issues.
In a certain overseas city, Cup Noodles are lined up in a row to mark the boundary with a neighboring area, and people live their lives without crossing that line.
However, toward the end of the commercial, a boy picks up one of the Cup Noodles forming the boundary and breaks the line, and in the climax, he is shown eating Cup Noodles together with a man who had been on the other side.
The background music for the commercial features Mr.Children’s “Tagatame.” With lyrics that prompt us to think about world peace, the song pairs perfectly with the commercial’s narrative.
FeelingMrs. GREEN APPLE
This striking video, featuring lots of colorful balloons, is a commercial for Pureru Gummy.
The visuals are colorful and poppy, perfectly suited to a candy ad.
The BGM is “Feeling” by Mrs.
GREEN APPLE, a song selected to appeal to the product’s young target audience.
“Feeling” is included on the 2023 album ANTENNA, and it depicts facing oneself, grappling with inner conflict, yet choosing to believe in yourself and move forward.
It’s a song that gives you courage when you’re lost or struggling.
mabatakiVaundy

The globally acclaimed singer Vaundy has drawn a lot of attention.
His song “mabataki” is featured in two commercials.
One is for the Docomo Youth Support Movie; its coming-of-age story pairs perfectly with his refreshing vocals.
The second is for BOSS CAFFEINE, a commercial themed around waking up, which ties in with the song’s eye-focused lyrics.
The fact that the track fits a variety of situations may be one reason it’s so beloved.
[Heartwarming] Moving commercial songs. Popular commercial tracks (131–140)
Mutual loveaiko

This is a Spotify commercial announcing the release of collaboration content for the film Detective Conan: The Million-dollar Pentagram.
In the ad, Conan, having put Kogoro Mouri to sleep, plays the theme song “Soshisouai” by aiko for Kaito Kid and Heiji Hattori.
When Heiji asks how this relates to the case, Conan replies, “I just wanted you to listen,” a humorous touch that’s also a highlight of the spot.
morning glorykururi

The BAUS housing brand commercial featuring Ai Hashimoto feels like a serial drama, and I can’t help but get drawn in.
Watching this ad makes me realize that living vibrantly and true to yourself is really the foundation of enjoying life.
Playing in this warm, heartfelt commercial is Quruli’s “Asagao.” “The more you try to forget someone you’ve parted with, the less you can forget them”—that bittersweet feeling is gently wrapped by the morning glory.
Ending all those emotions with a morning glory—what irresistibly clever lyrics! With its warm melody, Quruli always grabs our hearts, doesn’t it?
Letter to YouSuga Shikao
This work is characterized by a memorable melody and relatable lyrics.
Suga Shikao’s gentle vocals deliver a warm and moving experience to listeners.
Released as a digital single in June 2024, it is also included on the album “Acoustic Soul 2014–2024.” The song was featured in a Lebawell commercial, gaining attention alongside a touching video starring the actor Nao.
It’s a recommended track for those feeling worn out by daily life or wanting to express gratitude to someone important.
As a culmination of Suga Shikao’s ten years of musical activity, this song is sure to stay close to your heart.


