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[Heartwarming] Moving CM songs. Popular commercial songs

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving commercial songs. Popular commercial songs (151–160)

Idemitsu Kosan 'Four Seasons' Version / 'TSUMUGU' Version

Wingsmilet

"Four Seasons" 60 seconds

It’s a song where milet stands before a piano and sings powerfully, evoking the energy of human connection.

Because the sound is simple, her uniquely resonant voice is strongly emphasized, conveying warmth and strength directly.

“Wings,” as mentioned in the title, is a major theme of the lyrics, expressing a positive feeling that even if you can’t take off on your own, supporting each other can make bigger dreams come true.

The overlap between Idemitsu Kosan’s stance—highlighted in the commercial—of valuing resource circulation, and the song’s portrayal of human connection creates an image that teaches the importance of mutual support.

Seicomart Christmas 2024 Early-Bird Discount: “Special Cream Strawberry Cake (Size 5)” Edition / “Popular Cakes” Edition

A second that calls itself eternityGLAY

Christmas Cake 2024 Early Bird Discount: “Special Cream Strawberry Cake, Size 5”

This is a commercial introducing Seicomart’s 2024 Christmas cakes, produced by the convenience store chain that mainly operates in Hokkaido.

After a series of shots featuring delicious-looking cakes, the ad highlights an early-bird reservation discount.

The background music is by GLAY, a band from Hokkaido, featuring “Eien wo Nanoru Ichibyou” (One Second That Calls Itself Eternity), which has been chosen as Seicomart’s Christmas season commercial song since 2021.

Beginning with lyrics that evoke winter townscapes in Hokkaido, the song portrays the earnest feelings of lovers who care for each other—a winter love song that warms the heart as you listen.

SQUARE ENIX FINAL FANTASY VII REBIRTH “Battle & Field” Version / “Story” Version

No Promises to KeepLoren Allred

The Game Awards: “No Promises To Keep” Performance from Final Fantasy VII Rebirth with Loren Allred
No Promises to KeepLoren Allred
FINAL FANTASY VII REBIRTH TV Commercial: Battle & Field Edition

This is a commercial for FINAL FANTASY VII REBIRTH, which is being released for PlayStation 5.

The “Battle & Field” version highlights battle scenes, while the “Story” version presents the game’s narrative in a movie-trailer style with stunning visuals.

The “Story” version also features No Promises to Keep, sung by Lauren Allred.

The song was composed by the legendary game music composer Nobuo Uematsu and crafted into a moving ballad.

Otsuka Pharmaceutical CalorieMate “Each Individual Tone” Edition

We againSG

Us, Again – SG (Official Lyric Video)
We againSG

In the Calorie Mate commercial featuring Chika Kiyoshima, Noa Nakata, and Saki Hamao, the story follows a high school student who pauses their brass band club activities to focus on studying for university entrance exams.

They switch from club to exam prep, work hard, pass the exams, and then return to playing their instrument.

Many viewers were surely moved by this wonderful, youth-filled story.

The background music is “Bokura Mata” by SG, a song well-loved as a graduation tune.

For this commercial, it’s arranged into a grand and beautiful brass band version, making it especially compelling to listen to.

Toshiba: Let’s create everyday things the world hasn’t seen yet — “Weather, Power Generation, and Transportation” edition / “Quantum Cryptography, VPP, and Semiconductors” edition

Cloud 9SHE’S

SHE’S – Cloud 9 【MV】
Cloud 9SHE’S
[TOSHIBA] Corporate Brand Advertisement: “Let’s create everyday norms the world has never seen yet. (Weather, Power Generation, Transportation)” (Subtitled, 30 seconds)

This commercial introduces efforts to develop new technologies that will become commonplace in the future, just as the technologies we now take for granted weren’t always so.

The narration—reminding us that the everyday lives we enjoy are supported by technologies that are anything but ordinary—makes us appreciate them anew, doesn’t it? The CM features a mid-tempo track with a strikingly beautiful melody as its BGM.

The song is Cloud 9 by SHE’S, released in 2024.

Its lyrics express gratitude to a precious person—saying that thanks to “you,” my world has expanded.

Try listening while thinking of someone special to you.

Japanese Red Cross Society THINK! Blood Donation “First-Time Donation” / “Change Things Up Once in a While”

Anthem of CounterattackRyukku to soine gohan

Back-to-Back with Ruck / Anthem of Retaliation [Music Video]
Anthem of CounterattackRyukku to soine gohan

This is a commercial promoting THINK Blood Donation, a Japanese Red Cross initiative encouraging people to consider donating blood.

It portrays different ways people relate to blood donation, such as a woman who bravely donated for the first time and a busy man who hasn’t been able to donate recently.

The song used is ‘Hangekiteki Sanka’ by Ryuku to Soinnegohan, and its light, upbeat band sound enhances the positive image of blood donation.

[Heartwarming] Moving CM songs. Popular commercial songs (161–170)

Coca-Cola Georgia “Looking Out for Each Other” / “The Forgotten Glove”

every dayYonezu Kenshi

Kenshi Yonezu – Mainichi (Every Day)
every dayYonezu Kenshi

Both Georgia commercials, “Looking Out for Each Other” and “The Forgotten Glove,” are heartwarming spots that portray people’s thoughtfulness.

In the “Looking Out for Each Other” version featuring Minami Hamabe, a friend who arrives to meet Hamabe brings a warm can of Georgia for her.

But it turns out Hamabe had also bought one for her friend, and the two share a lovely moment, smiling at each other.

In the “The Forgotten Glove” version starring Osamu Mukai, Mukai, who had been resting on a park bench, accidentally leaves his glove behind.

A boy passing by notices and brings the glove back to him.

Encounters with kindness like those shown in these two commercials can’t help but lift your spirits.

The background music is “Mainichi” by Kenshi Yonezu, a familiar song from Georgia commercials.

Used in 2024, it’s an empowering track that depicts facing your everyday life with all your might.