[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
- [You'll Want to Listen Again] Popular Life Insurance Commercial Songs: CM Themes Through the Years [2026]
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- [Tearjerker] Songs that make your heart tremble with tears & moving tracks with lyrics that touch the soul
- Kazumasa Oda CM Songs and Popular Tracks Ranking [2026]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [Meiji Yasuda Life Insurance Commercials] Popular and All-Time CM Roundup [2026]
- Love songs used in commercials. Popular commercial tunes, jingle songs.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
[Heartwarming] Moving commercial songs. Popular commercial tunes (141–150)
Eternal BlueHitsuji Bungaku
A tie-in song by the three-piece rock band Hitsujibungaku that’s been making waves is NTT Docomo’s “Docomo Seishun-wari” iPhone commercial, The Unshakable Youth edition.
The ad’s story features director Muro Tsuyoshi filming scenes of Hikaru Takahashi’s youth.
The song Eternal Blue speaks for both the joy of those youthful days and the sadness of their end.
The commercial has many scenes of her running, and the music matches with a sense of speed and exhilaration.
If you dive into the lyrics, you’ll likely enjoy the commercial’s world even more.
Seeds of LifeKanno Yōko
The world-renowned music producer Yoko Kanno.
Her piano piece “Seeds of Life” has long been beloved as the background music for Cosmo Oil’s commercial series.
The “Trajectory of Growth” version is crafted to look back on Cosmo Oil’s journey to date in harmony with the beautiful tones.
The gentle mood of the piece and the commercial’s worldview are a perfect match.
It also runs a bit longer than a typical TV commercial, allowing you to savor the music at leisure.
sunshineFujihara Sakura
TOSOH’s commercial “Chemistry is a Cheer: Lifetime” is really good.
I think some people will be moved to tears by the narration that says, “It’s okay to make mistakes, it’s okay to get dirty.” Supporting that kind of CM behind the scenes is Sakura Fujiwara’s “sunshine,” which is another tearjerker—you’ll definitely remember this commercial whenever you hear the song! Fujiwara’s singing voice has a mysterious quality, like a mix of head voice and chest voice, and just listening to it makes your heart feel calm.
As for the English lyrics, I recommend translating them yourself and fully immersing yourself in the world of this song, “sunshine”!
[Heartwarming] Moving commercial songs. Popular commercial songs (151–160)
Friendship, you know,Ketsumeishi
Using footage focused on shoes to brilliantly depict the youthful days of student life, this is a commercial from ABC-Mart.
The visuals capture students immersed in sports and dance in a sparkling light, resulting in something that warms your heart just by watching.
What makes it even more stirring is the BGM: Ketsumeishi’s “Yūjō tte Yatsu wa” (“That Thing Called Friendship”).
Its mid-tempo track and lyrics celebrating the beauty of youth are truly captivating.
For students, it’s the perfect friendship song that lets you feel the importance of the present moment in the midst of your youth; for adults, it evokes fond nostalgia for the youthful days you once spent.
Let’s go see (someone).Hanaregumi
UA’s 2023 track “Aini Ikou,” created for JR Central’s “Let’s Go See Them” campaign.
In JR Central’s commercial “Let’s Go—Someone’s Waiting,” starring Yuriko Yoshitaka, a cover version of the song by Hanaregumi is featured.
The arrangement is handled by mabanua, a prolific producer of numerous songs.
The lyrics, packed with the bubbly excitement of going to meet someone you want to see, make it a perfect travel companion! You can also catch a brief moment of Yuriko Yoshitaka’s singing in the commercial—don’t miss it.
Midnight ExpresswayFurawā Kanpanīzu
In Sumitomo Mitsui Banking Corporation’s corporate commercial, the “Pillars” version features members of Japan’s national rugby team.
Here, “pillars” refers to players who were selected for the national squad but didn’t make the game-day bench.
Although they can’t take the field, they support their teammates, quietly fulfilling a vital role behind the scenes.
By likening the bank to these pillars, the commercial conveys the philosophy of wanting to be someone’s support.
gardenFuji Kaze
“Garden,” which also drew attention for being released on Fujii Kaze’s birthday, has been featured in a commercial for NatureLab’s Laundrin TEA Fragrance series.
In the ad, beautiful scenery unfolds in sync with Fujii Kaze’s narration.
With “Garden” layered in, the overall impression becomes even more vibrant.
The sweeping lyrics that depict life and his soaring high notes are definite highlights.
By the way, the lyrics actually tie in with the commercial, too.
If you’re curious, take a close look.