[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai-area Local] Compilation of Local Commercials Aired in Kansai (131–140)
HEP FIVE
When you go to Umeda in Osaka, your eyes are drawn to the red Ferris wheel on top of a building.
Its flashy look might surprise first-time visitors.
That building is HEP FIVE, a well-known fashion mall among the younger generation in Kansai.
And its commercials have long featured the comedian Egashira 2:50.
Whether quirky, high-energy, stylish, or surreal, they always make a big impact.
But since it’s a place where Kansai teens gather, that level of punch feels just right!
JR West Japan: “Let’s tour Sea of Kyoto and Forest of Kyoto on the KYOTO SANGA TRAIN!” (Commercial/segment)
This commercial is crafted like a road movie that tours the northern Kyoto regions of Fukuchiyama, Ayabe, Maizuru, and Kameoka—each with its own charm, from mountains and the sea to Kyoto Sanga F.C.
The footage is packed with local attractions and highlights, so it should be a helpful reference for anyone considering a trip to Kyoto.
Be sure to take JR West and pay a visit!
Takemoto Piano
A TV commercial for Takemoto Piano, a company headquartered in Osaka Prefecture that buys and sells used pianos.
The ad is striking for its lively singing and dancing performed on a stage set atop piano keys.
The unique opening, where a cat jumps up in surprise at their energy, also stands out.
There’s also an alternative version featuring a more relaxed vocal style that has become well-loved.
Although it originally aired only in the Kansai and Tokai regions, it is now broadcast nationwide.
With its final musical phrase, the melody and lyrics linger in your head—truly a memorable commercial jingle.
Joshin Denki
The TV commercials for Joshin, an electronics retail chain that operates nationwide with a focus on the Kansai region, are surely familiar to people from Kansai.
The catchy jingle that goes “Jo, Jo, Jo, Joshin” is by the Wakayama-based band WINDS and is based on their song “Don’t Lose Your Passion.” With a vibe reminiscent of the J-pop scene of the 1990s, it’s the kind of tune that makes you want to hum along.
The appearances by Hanshin Tigers players and NMB48 members also give it that local-commercial charm that really wins you over!
Hamaya
Hamaya is a specialty retailer of Buddhist altars and ritual items headquartered in Hyogo Prefecture, operating mainly in the Kansai region.
The phrase “Obutsudan no Hamaya” (Hamaya for Buddhist altars) is commonplace in Kansai, but since different regions have their own versions of “Obutsudan no ___,” whether someone says “Hamaya” can even be a way to tell if they’re from Kansai.
The content leading up to the sung jingle varies by era, but it often expresses gratitude to one’s ancestors.
The commercials gently convey the history people have built—passed down from ancestors to children.
