RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to slightly older ones.

If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao’s commercial songs: Popular CM tracks (81–90)

Just by touching — Always with you —Miura Daichi

Daichi Miura / Just by Touching ~Always with you~ -Music Video- from “BEST” (On Sale 2018/3/7)
Just by touching — Always with you —Miura Daichi

Released in 2014 as Daichi Miura’s 16th single.

Chosen as the song for a NIVEA Kao commercial, it’s a beautiful, soothing ballad featuring a clear, transparent vocal layered with live string performances—violin, viola, and cello—that create a majestic sense of scale.

Stay GoldUtada Hikaru

It was released in 2008 as a double A-side single with Hikaru Utada’s 20th single, “HEART STATION/Stay Gold.” Written specifically for Kao’s “ASIENCE,” the song features a carefully crafted piano arrangement and has a distinctly feminine feel.

We quietly fade away.Yamazaki Masayoshi

Masayoshi Yamazaki / We Quietly Fade Away
We quietly fade away.Yamazaki Masayoshi

Released in 2004 as Masayoshi Yamazaki’s 17th single.

The song was used in a Kao “Humming 1/3” commercial, with lyrics and music written by Masayoshi Yamazaki.

It’s a ballad that conveys a sense of poignancy, and the limited first edition DVD includes a short film running approximately 30 minutes.

Kao NIVEA Cream “I Want to Keep Protecting You All Through 2023” Version

Original songYanagita Shusaku

In the Nivea commercial, known for its skincare products, scenes show people applying Nivea cream to the skin of loved ones—friends, family, and partners.

It’s a heartwarming presentation that conveys the commercial’s title and theme, “I want to protect you forever.” The BGM features an original song with vocals by Shusaku Yanagida from the band Kami wa Saikoro wo Furanai.

His smoky voice resonates warmly.

It’s a lovely track that focuses on the commercial’s message of “wanting to protect.”

Boys & GirlsHamasaki Ayumi

Ayumi Hamasaki / Boys & Girls (Short Ver.)
Boys & GirlsHamasaki Ayumi

Released in 1999 as Ayumi Hamasaki’s ninth single.

Chosen as the theme song for Kao’s “AUBE” commercial, it reached No.

1 on the Oricon Weekly Singles Chart and became a million seller.

It won her first Excellent Work Award at the 41st Japan Record Awards, and with this song she made her debut appearance at the 50th NHK Kohaku Uta Gassen.