[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local TV Commercials Nationwide (111–120)
Top camera
This is a commercial for Top Camera, which still has a store in Nagoya, that aired in the 1990s.
The original song that uses the store’s address as its lyrics is extremely catchy, and many people are sure to recognize it.
The scene where a woman playing a store clerk whispers, “We want to offer lower prices than anywhere else,” is particularly memorable.
Hotel Daiheigen
This is a commercial for Hotel Daiheigen in Tokachigawa Onsen, a hot spring resort located in Otofuke, Kato District, Hokkaido.
The jingle is extremely famous, and it only sings about how Tokachigawa Onsen’s spring quality is known as “moor hot spring” and the name of Hotel Daiheigen.
There’s also a strangely captivating charm to the inexplicable worldview where a child dives into the hot spring and comes out as a Roman.
It’s a fun commercial, with a quirky worldbuilding contrasted by a languid, relaxed-sounding track that feels like it shouldn’t fit—but somehow does.
World Farm: “Animals All Together!” Edition
World Ranch, located in Minamikawachi District, Osaka Prefecture, is a theme park where the big draw is getting up close with lots of animals, and the commercial really showcases that appeal by featuring many different creatures.
In the “All the Animals Gather” version, animals appear one after another in a lively rhythm along with their calls, making it a spot that’s likely to be popular with kids.
The use of Kansai dialect—like gyōsan meaning “a lot” and irote na meaning “go ahead and touch”—also adds a friendly, local-commercial feel.
Joshin Denki
The TV commercials for Joshin, an electronics retail chain that operates nationwide with a focus on the Kansai region, are surely familiar to people from Kansai.
The catchy jingle that goes “Jo, Jo, Jo, Joshin” is by the Wakayama-based band WINDS and is based on their song “Don’t Lose Your Passion.” With a vibe reminiscent of the J-pop scene of the 1990s, it’s the kind of tune that makes you want to hum along.
The appearances by Hanshin Tigers players and NMB48 members also give it that local-commercial charm that really wins you over!
Kyobashi Grand Chateau
The Kyobashi Grand Chateau Building offers all kinds of leisure activities, from saunas and baths to karaoke.
When it comes to its commercials, the catchy jingle in full-on Osaka dialect—so quintessentially “THE Osaka”—really leaves an impression.
The lyrics themselves are simple: there’s a place called Grand Chateau in Kyobashi, so please come visit.
But because it’s sung in thick Osaka dialect, it sticks in your head! The commercials come in all sorts of styles too—some with story-like plots, others like comedy sketches—keeping you endlessly entertained.
Itami Sangyo Co., Ltd.
The Itami Sangyo commercials are often heard not only on TV but also on the radio.
Many people in the Kansai region will recognize the sound logo “Ii ne, ii ne, Itami mai” and the phrase “Itami Sangyō-jin.” By the way, many may not know that Itami Sangyo also handles infrastructure like electricity and gas.
It’s a company engaged in a wide range of businesses, including the sale of electricity, gas, and rice.
Arctic Popsicle
When it comes to ice pops, people in Kansai are most familiar with 551 Horai, but we mustn’t forget Hokkyoku’s ice pops either! In this commercial, a penguin living at the North Pole appears to a cute, comical melody.
Watching the scene where colorful ice pops are lined up like the aurora in the Arctic sky, you can really feel how strongly they lean into the “Hokkyoku” theme.
And the song—though short—delivers a different kind of impact from 551’s.
The bouncy, upbeat singing style sticks in your head and won’t let go!