[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local TV Commercials Nationwide (111–120)
Delicious Ramen Matsufuku: “All you who want to eat something tasty, gather ’round.”
This is a commercial for Shofuku, a ramen shop with its main location in Numazu City, Shizuoka Prefecture, and a broad presence across the prefecture.
The shop prides itself on its “delicious ramen,” a phrase also featured in its logo, which conveys strong confidence in their ramen.
The visuals depict a child wandering in search of something tasty, expressing the idea that Shofuku can fulfill that wish.
By responding to a child’s innocent desire, the ad also conveys a message that they want people to enjoy their ramen casually.
Ichikawaen Tea, 1991
When you think of Shizuoka Prefecture, it’s famous for tea, with many different manufacturers throughout the region.
Among them, Ichikawaen Tea has become well loved, thanks in part to its commercials.
This video includes the catchphrase that Ichikawaen is known for—“Gokkun! Oishii Ichikawaen” (“Gulp! Delicious Ichikawaen”).
The animation has a soft, picture-book-like feel, accompanied by light, airy sounds, and it depicts Shizuoka’s natural scenery and the smiles of children.
The overall lightness and softness convey a sense of wanting people to enjoy tea casually.
Sawayaka “Founding Price Fair” Edition 2014
When it comes to local chains in Shizuoka Prefecture, you can’t leave out Sawayaka! It’s a popular restaurant known for its hamburg steaks, beloved for many years not only by Shizuoka residents but also by people from outside the prefecture.
In this commercial, footage of those hamburg steaks is shown while promoting a great-value fair.
Simple as it is, it’s a CM that really makes you crave Sawayaka’s hamburg steak.
Seiraku Co., Ltd. Go for it, Bari Katsuo-kun! “Take a Quick Gulp” Edition
A commercial for the Shizuoka-exclusive Katsuobushi Chips, “Ganbare! Bari Katsuo-kun.” It’s memorable for its laid-back vibe, where the mascot character, Bari Katsuo-kun, dances while repeatedly chanting the product name.
It’s a local-style ad that feels friendly and oddly addictive.
Yamazaki’s simmered beans, 2005
Yamazaki Co., Ltd., based in Haibara District, Shizuoka Prefecture, has a history of over 130 years and is fondly known in Shizuoka as “Yamazaki of simmered beans.” Among the company’s iconic simmered-bean commercials, this particular spot aired in 2005.
Its distinctive atmosphere—like a performance of a pop enka number on a small platform—leaves a strong impression, and the sparse crowd around the stage adds a humorous touch.
The lyrics clearly promote the simmered beans, straightforwardly expressing the desire for people to try them first.
Yamazaki CA 2024
Featuring characters that look like they came straight out of the Final Fantasy series, this is a commercial from Yamazaki C.A.
Co., Ltd., headquartered in Shizuoka Prefecture.
It promotes the company’s specialization in cooling—such as freezing, refrigeration, and air conditioning—and, combined with the impactful illustrations, makes for a very memorable ad.
Miyahide Dolls, 2018
This is a commercial focusing on the 2018 Boys’ Festival dolls from Ningyo no Miyahide, a doll shop with one of the largest selections in the prefecture, centered on Hina dolls and Boys’ Festival dolls.
Through an animation depicting small children and featuring Boys’ Festival dolls, it conveys the importance of Children’s Day.
The song synchronized with the animation is also a highlight, expressing a wish for children to grow up surrounded by their family’s love.
By portraying the characters’ smiles alongside the strength of the Boys’ Festival dolls, the commercial evokes the excitement of Children’s Day drawing near.