[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] A compilation of local commercials from across Japan (171–180)
Komeri
Komeri is a company that operates home improvement stores headquartered in Niigata Prefecture.
They handle a wide range of items, from familiar DIY supplies to professional-grade tools.
The weathercock logo drawn in red and white is Komeri’s symbol and stands out even from a distance.
Their commercials express what Komeri aims for, conveying their commitment to supporting a wide range of needs—from everyday household matters to professional work.
They make you feel that “if something goes wrong, you can go to Komeri and somehow it’ll work out.”
Fuji
Fuji is a supermarket chain founded in 1967 in Matsuyama, Ehime Prefecture.
It operates across the four prefectures of Shikoku as well as Hiroshima and Yamaguchi.
As a local supermarket, it has long been a beloved shopping center primarily among local residents.
It carries not only groceries but a wide variety of goods, giving you the reassuring feeling that you can find anything you need there.
I also think the commercials featuring seasonal information and everyday tips, along with the friendly music used as in-store BGM, are major attractions.
Blue Seal
Blue Seal Ice Cream is an ice cream maker founded in 1948 in Uruma City, Okinawa Prefecture.
It began by selling inside U.S.
military bases and, through Okinawa’s reversion to Japan and subsequent consolidation, expanded nationwide.
Commercials featuring HY, a band from Okinawa, and Ragoon Blue, a local Okinawan idol group, have also drawn attention, underscoring the company’s strong roots in Okinawa.
The commercials have a pop, fun vibe that highlights the brightly colored, eye-catching logo, which stands out even from afar.
Nara Dreamland
Nara Dreamland opened in 1961 and was loved as the prefecture’s signature amusement park until it closed in 2006.
This is a commercial introducing ASKA, the wooden coaster that symbolizes Nara Dreamland.
The presenters are members of Seikima-II, who powerfully urge viewers to be among the first to experience the Kansai region’s inaugural wooden coaster.
The twist where the demons are astonished by the coaster’s movements also heightens anticipation for the ride.
Nara Health Land
This is a commercial introducing Nara Kenko Land, a hot spring theme park in Nara Prefecture, while also highlighting that it offers much more than just hot springs.
It showcases various facilities worthy of the “theme park” name, such as areas where children can play and an indoor leisure pool.
Its sonic logo for “Nara Kenko Land” is famous, and even people in the Kansai region who haven’t been there know the name.
By clearly showing what’s inside, the ad conveys the intention to draw people in with the name and get them interested in the contents as well.
[Famous] Compilation of Local Commercials from Across Japan (181–190)
Kawasho House
Kawasho House is a real estate company headquartered in Kagoshima Prefecture.
A commercial aired in 1995 is particularly famous: it features the Kagoshima University soccer team and their English teacher leading them on a run, and the chant they call out has been beloved in the region for many years.
The image of the English teacher leading the group has been turned into an illustration and used in various contexts, such as on Kawasho House’s signage, further conveying how much the commercial is cherished.
In 2017, thanks to a connection with a band member from Kagoshima Prefecture, the rock band Kishidan released a cover version of this commercial, which was also broadcast.
Okinawa Kaiho Bank
This is a commercial for Okinawa Kaiho Bank, whose main branch is in Kumoji, Naha City, and which operates only within Okinawa Prefecture.
It’s a drama-like ad depicting the protagonist’s growth as a bank employee in Okinawa, and in this particular spot, it portrays the hopes placed into a child’s bankbook.
The exchange itself is something you might see anywhere, but the intonation of the speech and the characters’ clothing strongly evoke Okinawa.
It’s also striking how the powerful words of the senior bank employee sound gentle due to the Okinawan intonation.