[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local Commercials Nationwide (161–170)
Sapporo Senshuan Yama-Oyaji 2024
This commercial expresses the bear depicted on Sapporo Senshuan’s “Yama-Oyaji” in a pop-style animation.
The unique design—a bear wearing skis and carrying a salmon on its back—comes across as fun thanks to the cute animation.
Further highlighting this pop imagery is the original “Yama-Oyaji” song performed by YUKI.
The lyrics are simple, merely describing the visuals, but combined with the light, breezy sound, they convey a bright, cheerful mood.
Shōan
This is the commercial jingle for Kane-An that airs on Shizuoka FM Broadcasting, an FM radio station in Shizuoka Prefecture.
Speaking of Kane-An, it’s a soba chain with locations mainly in Shizuoka Prefecture, as well as in the Kanto and Tokai regions.
The lyrics, which highlight the deliciousness of their signature sakura shrimp soba, are memorable, and the laid-back melody sticks in your head after just one listen.
I bet many Shizuoka residents can hum this tune.
[Famous] A compilation of local commercials from across Japan (171–180)
Sapporo Classic: “Hokkaido and 40 Years”Taka and Toshi
This commercial both celebrates the 40th anniversary of Sapporo Classic and conveys gratitude and affection for Hokkaido.
It depicts people living in Hokkaido working hard, followed by scenes of meals and get-togethers; by featuring Sapporo Classic in those moments, it clearly highlights how beloved the beer is in Hokkaido.
The song that overlays the gentle scenes of the people of Hokkaido is “Koko de, Nomou yo.” performed by the duo Taka and Toshi.
With its calm sound and softly layered vocals, it gives the impression of looking back on fond memories, and the lyrics also convey a deep love for Hokkaido.
Satsuma Family “Music Festival WALK INN FES! Hosted by Taichi Noma” Edition
In the Satsumaya fishcake commercial that has aired since July 2023, footage from the music festival WALK INN FES! held in Kagoshima Prefecture is shown.
While the video captures the festival’s lively atmosphere, an interview with the event’s organizer, Taichi Noma, plays in the background, in which he shares his thoughts about the music festival.
Yotsuba Dairy Industry: “Together with Dairy Farmers, Now and Always”
This commercial shows the scenery of Hokkaido, where Yotsuba Milk was born, conveying love and gratitude toward its hometown.
It mainly features scenes of dairy farmers, and through depictions like sunlight in the snow and rising steam, it clearly delivers a warm feeling.
The song that further accentuates the gentle atmosphere of the footage is Ayako Ikeda’s “Hikari no Ito.” Built on a calm, piano-centered sound with a soaring vocal layered on top, it also conjures the image of Hokkaido’s vast land, doesn’t it?
Kani Dōraku
This commercial promotes the appeal of Kani Doraku, an Osaka-based chain that serves fresh, delicious crab dishes.
It features close-up shots of various crab dishes, letting viewers practically taste them as they watch thick, tender meat flake apart.
The jingle is also a key element that made Kani Doraku famous: written and composed by Taro Kida and performed by Duke Aces, its simple phrases clearly convey the brand’s charm.
The ad emphasizes the chain’s ability to deliver high-quality crab cuisine at scale and leaves the impression of Osaka’s strong dedication to crab.
Gifu Hatsuzushi
Gifu Hatsuzushi is a sushi restaurant that began in 1957 in Yanagase, Gifu Prefecture, proudly introducing the original “10-yen sushi.” It was born from the hope that local people could enjoy sushi—once a pricey, hard-to-access luxury—more casually.
While striving to be a beloved neighborhood sushi shop, it has steadfastly upheld its belief in carefully crafted sushi made by skilled chefs.
As a restaurant that serves the bounty of the sea, its cheerful commercials featuring the folk tale character Urashima Taro convey the brand’s concept of approachable, easygoing dining.