Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
Apple iPhone 8 Plus “Portraits of Her”
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.
Samsung Galaxy S25 Ultra Gemini Live “An AI Partner Even in the Laundry” / “An AI Partner Even When Studying” / “An AI Partner Even When Cooking”
This is a commercial introducing Gemini Live, an AI assistant that helps you look things up and solve problems through more natural conversations.
This time, the Samsung smartphone Galaxy S25 Ultra makes an appearance, and as you speak to the phone, it simultaneously recognizes what’s shown by the camera and the AI responds.
It really comes across as a new feature truly worthy of being called a digital assistant.
Rakuten Mobile 5th Anniversary: Toward Becoming the No. 1 Mobile Carrier
This is a commercial that expresses gratitude for Rakuten Mobile’s 5th anniversary while revisiting the passion and attention to detail behind the brand.
It talks about how the company has evolved over the past five years and what goals it aims to pursue from here, conveying both key selling points and determination.
It also introduces the various plans on offer, reflecting a desire to reach as many people as possible.
au “Connecting Song: Starlink” EditionKasumi Arimura
This commercial introduces the features and appeal of au Starlink Direct, a service that enables direct communication between satellites and smartphones, set to a lighthearted song.
By using satellites, it allows connectivity even in places without signal coverage, conveying the joy of staying connected anywhere.
Kasumi Arimura’s smiling presentation also evokes a sense of expanding possibilities and a positive future.
Samsung Galaxy S25 Ultra meets YOASOBI “Camera Zoom” versionYOASOBI
This commercial conveys that with the Galaxy S25 Ultra, you can capture any moment, using YOASOBI’s live performance to make the point.
It follows the concept of shooting YOASOBI’s Singapore show using the camera’s zoom, and clearly shows the kinds of photos you can take.
The song that further amplifies the lively atmosphere is YOASOBI’s “Butai ni Tatte” (“Stand on Stage”).
As you can see with Ikura singing while holding a guitar, it has a strong band sound, delivering both power and freshness.
The momentum of the sound and vocals makes it feel like a song that conveys a determination to charge forward.
au Starlink Direct: If you can see the sky, you can connect anywhere – “Mountain Climbing” version / “Drive” version / Romantic Communications “Me Waiting in the Park” version / “Me Waiting at Home” version
This commercial introduces the features of au Starlink Direct, which enables communication even in areas without cellular coverage, through various situations.
It depicts how you can stay connected in places where signals don’t reach, such as during mountain climbing or long drives to remote areas.
The content conveys how advancements in connectivity support communication and everyday life—helping resolve problems, share memories, and maintain connections with others.
Entertainment Free Man ~Too Good to Be True~Viking
Comedians Baiking (Viking) star in the “Entame Freeman ~A Sweet Deal~” commercial.
As Kotoge worries that he doesn’t have enough data for the month, Nishimura appears, having become an “Entame Freeman.” He even nicknames the data-starved Kotoge “Kaijin Giga-Tarin” (the Monster ‘Giga-Short’).
With a mischievous, decidedly un-heroic grin, he tells him there’s a sweet deal for when you’re low on data.
Despite saying something helpful, Nishimura’s villain-like delivery persists to the end, setting up Kotoge’s razor-sharp retorts.
The commercial features a mysterious hero who finally asks, “Why don’t you become an Entame Freeman too?”
