Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
Samsung Galaxy S25 Ultra Gemini Live “An AI Partner Even in the Laundry” / “An AI Partner Even When Studying” / “An AI Partner Even When Cooking”
This is a commercial introducing Gemini Live, an AI assistant that helps you look things up and solve problems through more natural conversations.
This time, the Samsung smartphone Galaxy S25 Ultra makes an appearance, and as you speak to the phone, it simultaneously recognizes what’s shown by the camera and the AI responds.
It really comes across as a new feature truly worthy of being called a digital assistant.
Apple iPhone 15 “Don’t Let Me Go”
This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.
When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.
The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.
The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.
The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.
Rakuten Mobile 5th Anniversary: Toward Becoming the No. 1 Mobile Carrier
This is a commercial that expresses gratitude for Rakuten Mobile’s 5th anniversary while revisiting the passion and attention to detail behind the brand.
It talks about how the company has evolved over the past five years and what goals it aims to pursue from here, conveying both key selling points and determination.
It also introduces the various plans on offer, reflecting a desire to reach as many people as possible.
au “Connecting Song: Starlink” EditionKasumi Arimura
This commercial introduces the features and appeal of au Starlink Direct, a service that enables direct communication between satellites and smartphones, set to a lighthearted song.
By using satellites, it allows connectivity even in places without signal coverage, conveying the joy of staying connected anywhere.
Kasumi Arimura’s smiling presentation also evokes a sense of expanding possibilities and a positive future.
Samsung Galaxy S25 Ultra meets YOASOBI “Camera Zoom” versionYOASOBI
This commercial conveys that with the Galaxy S25 Ultra, you can capture any moment, using YOASOBI’s live performance to make the point.
It follows the concept of shooting YOASOBI’s Singapore show using the camera’s zoom, and clearly shows the kinds of photos you can take.
The song that further amplifies the lively atmosphere is YOASOBI’s “Butai ni Tatte” (“Stand on Stage”).
As you can see with Ikura singing while holding a guitar, it has a strong band sound, delivering both power and freshness.
The momentum of the sound and vocals makes it feel like a song that conveys a determination to charge forward.
au Starlink Direct: If you can see the sky, you can connect anywhere – “Mountain Climbing” version / “Drive” version / Romantic Communications “Me Waiting in the Park” version / “Me Waiting at Home” version
This commercial introduces the features of au Starlink Direct, which enables communication even in areas without cellular coverage, through various situations.
It depicts how you can stay connected in places where signals don’t reach, such as during mountain climbing or long drives to remote areas.
The content conveys how advancements in connectivity support communication and everyday life—helping resolve problems, share memories, and maintain connections with others.
Google Pixel 9a “New Arrival” Version
This commercial highlights the debut of the Google Pixel 9a, clearly showcasing its features through real on-screen demonstrations.
It portrays a commitment to serving a wide range of users, with a high-performance camera, durable design, and helpful assistant features.
The stylish visuals emphasize ease of use and how the phone brightens everyday life.
Further enhancing that sleek atmosphere is the track “Perfecto.” Its light, agile rap over a digital beat leaves a strong impression, conveying both cool sophistication and an uplifting energy.