Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- [Samsung] A roundup of Galaxy commercials: cool ads that convey a sense of cutting-edge innovation
- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (171–180)
Apple iPhone X Animoji “Yourself” version
This is a unique, pop-style commercial introducing Animoji, first featured on the iPhone X.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them onto emojis.
In the ad, a woman is shown smiling and singing, while an Animoji mirrors her expressions.
The background music is “All Night” by American rapper Big Boi.
The commercial features the particularly poppy hook from the track, but the fast-paced verses are both catchy and cool—so be sure to listen to the entire song.
Apple iPhone X Animoji “Alien”
This is a commercial introducing Animoji, a feature included with the iPhone X that debuted in 2017.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them in an on-screen animation.
In this ad, an Animoji alien sings “Redbone.” The song was released in 2016 by actor Donald Glover under his stage name Childish Gambino.
Its distinctive, pleasantly floating vibe is part of its appeal, but there’s also a view that the lyrics carry political messages.
Be sure to listen while taking a close look at the lyrics.
Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”
A man in a tank top is showing off his muscles and having his mother take a photo of him.
But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.
So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.
The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.
Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.
Apple iPhone 16 Ceramic Shield “Trust Issues”
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.
Apple iPhone 13 Pro: “Hollywood movies from your pocket”
Titled “Hollywood Movies from Your Pocket,” this commercial promotes the iPhone 13’s camera capabilities as powerful enough to shoot a film.
The ad features a series of dynamic, stylish shots while simultaneously showing that they’re being captured on an iPhone.
Seeing such cool footage filmed on an iPhone directly conveys its high performance.
The background music is “Like A Movie” by the UK artist Labrinth.
The combination of a richly layered electronic track and his funky vocals is superb, making it a song you’ll want to listen to over and over.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
Apple iPhone 5 “Photos Every Day”
A commercial shows people taking photos in various places—around town, in nature, at home, and at live venues—capturing whatever they like.
They’re all using iPhones, highlighting how easy it is to take photos if you have one.
The calm, memorable piano piece playing in the CM is Blue by Rob Simonsen.
Known for film scores as well, his composition is simple yet perfectly suited to the commercial’s mood, with a heartwarming melody.
Apple iPhone 8 Plus “Portraits of Her”
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.