Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (171–180)
Apple iPhone 5s “Strength” (commercial)
This is the “Strength” commercial introducing how the iPhone 5s can be useful for sports and healthcare.
It shows the iPhone in action across various fields—swimming, golf, gymnastics, exercise, and more.
The march-like background music is “Chicken Fat,” released in 1962.
It was known to many children at the time as the theme song for President John F.
Kennedy’s youth fitness program.
It’s definitely an energetic tune that makes you want to get moving.
Apple iPhone 15 Check-In ‘New Driver’ Edition
In this commercial depicting a father seeing off his daughter, who’s still not used to driving, they showcase a feature that builds on the iPhone’s Find My function: it automatically sends a notification when someone arrives at a preset location.
Even just watching her pull out from the driveway onto the road makes her driving feel a bit worrisome, but after a while a notification properly arrives on the father’s iPhone confirming she’s made it to school.
It’s a very humorous way to present a safe and convenient feature.
The background music is “Goodbye,” sung by American artist Aloe Blacc.
The lyrics, which carry themes of farewell and hopeful reunion, are sung over a track that has a slightly eerie feel.
Apple iPhone X Animoji “Yourself” version
This is a unique, pop-style commercial introducing Animoji, first featured on the iPhone X.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them onto emojis.
In the ad, a woman is shown smiling and singing, while an Animoji mirrors her expressions.
The background music is “All Night” by American rapper Big Boi.
The commercial features the particularly poppy hook from the track, but the fast-paced verses are both catchy and cool—so be sure to listen to the entire song.
Apple iPhone X Animoji “Alien”
This is a commercial introducing Animoji, a feature included with the iPhone X that debuted in 2017.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them in an on-screen animation.
In this ad, an Animoji alien sings “Redbone.” The song was released in 2016 by actor Donald Glover under his stage name Childish Gambino.
Its distinctive, pleasantly floating vibe is part of its appeal, but there’s also a view that the lyrics carry political messages.
Be sure to listen while taking a close look at the lyrics.
Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”
A man in a tank top is showing off his muscles and having his mother take a photo of him.
But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.
So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.
The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.
Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
Apple iPhone 16 Ceramic Shield “Trust Issues”
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.
Apple iPhone 13 Pro: “Hollywood movies from your pocket”
Titled “Hollywood Movies from Your Pocket,” this commercial promotes the iPhone 13’s camera capabilities as powerful enough to shoot a film.
The ad features a series of dynamic, stylish shots while simultaneously showing that they’re being captured on an iPhone.
Seeing such cool footage filmed on an iPhone directly conveys its high performance.
The background music is “Like A Movie” by the UK artist Labrinth.
The combination of a richly layered electronic track and his funky vocals is superb, making it a song you’ll want to listen to over and over.