Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (161–170).
Google Pixel 9 Pro “Easy to Switch” version / “Data Transfer” version / “Ease of Use” version
This is a commercial promoting the Google Pixel 9 Pro as the recommended choice if you’re switching to a different smartphone model.
It clearly presents the phone as easy to use, addressing common concerns such as anxiety about using an unfamiliar device and worries about transferring data.
There are also scenes with Moomin and other characters moving lightly around, reinforcing the image that the phone is easy and approachable to use.
SoftBank “5G Teaser” VersionRui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, Ryo Yoshizawa
This commercial portrays the launch of 5G service in Japan and the arrival of a new era through tense, impactful visuals.
It features many figures such as Rui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, and Ryo Yoshizawa, depicting each of them forging the future in their respective fields.
By showing scenes that feel slightly removed from everyday life in each setting, it also conveys a sense of technological progress.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (171–180)
Samsung Galaxy S25 Ultra meets YOASOBI “Generative AI Editing” Edition
This is a commercial depicting the use of the Galaxy S25 Ultra at a YOASOBI live concert, clearly highlighting its outstanding features.
Here, the focus is on the generative AI-powered editing capabilities, showing how the device supports editing to create photos that become even more memorable.
The song that further accentuates the lively concert memories and fun atmosphere captured in these photos is YOASOBI’s “On Stage.” With its fast-paced, powerful band sound and cheerful vocals layered on top, you can feel the determination to fully enjoy the present moment.
Apple iPhone 6 & 6 Plus “Duo”
This is the commercial titled “Duo,” introducing the Plus series first launched with the iPhone 6.
It compares the iPhone 6 and iPhone 6 Plus side by side, highlighting how the larger screen of the Plus series offers greater convenience.
The background music, sung a cappella by a male voice, is Richard Strauss’s Also sprach Zarathustra.
While most people will recognize this grand orchestral melody, surprisingly many may not know its title.
Apple iPhone 5 “Cheese”
This piece, which depicts children dressed in animal and insect costumes being captured in one sweep using panorama mode, is the iPhone 5 commercial “Cheese.” It showcases how panorama mode lets you take wide, horizontal photos.
The background music is “Falcon Hero” by film composer Rob Simonsen—a light, lively track that gives you a sense of excitement, as if announcing the start of a story.
Apple iPhone 5s “Strength” (commercial)
This is the “Strength” commercial introducing how the iPhone 5s can be useful for sports and healthcare.
It shows the iPhone in action across various fields—swimming, golf, gymnastics, exercise, and more.
The march-like background music is “Chicken Fat,” released in 1962.
It was known to many children at the time as the theme song for President John F.
Kennedy’s youth fitness program.
It’s definitely an energetic tune that makes you want to get moving.
Apple iPhone 15 Check-In ‘New Driver’ Edition
In this commercial depicting a father seeing off his daughter, who’s still not used to driving, they showcase a feature that builds on the iPhone’s Find My function: it automatically sends a notification when someone arrives at a preset location.
Even just watching her pull out from the driveway onto the road makes her driving feel a bit worrisome, but after a while a notification properly arrives on the father’s iPhone confirming she’s made it to school.
It’s a very humorous way to present a safe and convenient feature.
The background music is “Goodbye,” sung by American artist Aloe Blacc.
The lyrics, which carry themes of farewell and hopeful reunion, are sung over a track that has a slightly eerie feel.