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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (161–170).

motorola edge 60 pro “Google Gemini and a Makeover”Ren Meguro

motorola edge 60 pro “Google Gemini and a Makeover” 30-second version

This is a promotional commercial for the motorola edge 60 pro, a smartphone equipped with Google’s AI assistant, Gemini.

Ren Meguro asks Gemini for ideas to redecorate his room.

As he keeps sharing his vision with Gemini, an original, striking room design comes together.

Meguro then looks slightly regretful, asking, “Did I overdo it…?”—but it shows just how powerfully Gemini can support our creativity.

Samsung Galaxy S25 Ultra Meets YOASOBI Story of a street singer

Galaxy S25 Ultra Meets YOASOBI — Story of a Street Singer (66-second ver.) | Galaxy S25 Series | Samsung

This commercial introduces the Galaxy S25 Ultra’s shooting features through the story of a girl devoted to practicing her music.

The protagonist is a girl who admires YOASOBI and performs, and the ad depicts how, using the Audio Eraser feature, she creates a better video that’s well-received by those around her.

The song that mirrors the girl’s hard work is YOASOBI’s “On Stage.” With its driving sound and radiant vocals, it conveys a positive energy that propels you toward the future, doesn’t it?

Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (171–180)

Samsung “Protecting Privacy with the Galaxy S25 Series”

Protecting Privacy on the Galaxy S25 Series | Samsung

This commercial for the Galaxy S25 series highlights that it thoroughly protects privacy, which has become increasingly important.

It conveys that even security—which can seem complicated—is reliably managed if you just leave it to the device, giving you peace of mind, all depicted with dynamic visuals.

By incorporating on-screen operation sequences, it emphasizes a sense of ease and reassurance.

Google Pixel 9 Pro “Easy to Switch” version / “Data Transfer” version / “Ease of Use” version

This is a commercial promoting the Google Pixel 9 Pro as the recommended choice if you’re switching to a different smartphone model.

It clearly presents the phone as easy to use, addressing common concerns such as anxiety about using an unfamiliar device and worries about transferring data.

There are also scenes with Moomin and other characters moving lightly around, reinforcing the image that the phone is easy and approachable to use.

SoftBank “5G Teaser” VersionRui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, Ryo Yoshizawa

5G service launches in Japan… SoftBank “5G Teaser”

This commercial portrays the launch of 5G service in Japan and the arrival of a new era through tense, impactful visuals.

It features many figures such as Rui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, and Ryo Yoshizawa, depicting each of them forging the future in their respective fields.

By showing scenes that feel slightly removed from everyday life in each setting, it also conveys a sense of technological progress.

Apple iPhone 6 & 6 Plus “Duo”

Apple – iPhone 6 – Duo

This is the commercial titled “Duo,” introducing the Plus series first launched with the iPhone 6.

It compares the iPhone 6 and iPhone 6 Plus side by side, highlighting how the larger screen of the Plus series offers greater convenience.

The background music, sung a cappella by a male voice, is Richard Strauss’s Also sprach Zarathustra.

While most people will recognize this grand orchestral melody, surprisingly many may not know its title.

Apple iPhone 5 “Cheese”

Apple – iPhone 5 TV CM – Cheese

This piece, which depicts children dressed in animal and insect costumes being captured in one sweep using panorama mode, is the iPhone 5 commercial “Cheese.” It showcases how panorama mode lets you take wide, horizontal photos.

The background music is “Falcon Hero” by film composer Rob Simonsen—a light, lively track that gives you a sense of excitement, as if announcing the start of a story.