Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
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- NTT Group commercials. A collection of commercials for mobile phone and internet services.
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- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (161–170).
Rakuten Mobile Strongest 5G: “Watch Sō Takei’s ‘steady’ throw!” / Rakuten Strongest Plan: “Unlimited data and calls at the lowest price”So Takai, Shingo Fujimori
This commercial promotes the strengths of Rakuten Mobile.
In the first version featuring Sosuke Takei, it leverages his athletic abilities: he appears to be playing darts, but ends up increasing 5G base stations in an unexpected way.
The other version has Shingo Fujimori explaining how affordable Rakuten Mobile is.
Rakuten Mobile Strongest 5G: “Watch Sō Takei’s ‘steady’ throw!” / Rakuten Strongest Plan: “Unlimited data and calls at the lowest price”So Takai, Shingo Fujimori
This commercial promotes the strengths of Rakuten Mobile.
In the first version featuring Sosuke Takei, it leverages his athletic abilities: he appears to be playing darts, but ends up increasing 5G base stations in an unexpected way.
The other version has Shingo Fujimori explaining how affordable Rakuten Mobile is.
docomo ahamo with cosmosy “Dance” Version / “Selfie Vlog” Version
This is a commercial where the girl group cosmosy introduces ahamo, a pricing plan offered by Docomo.
The members transform from their usual look into colorful outfits and chat happily about how this plan has helped them.
Over the cheerful visuals plays cosmosy’s track “Baby Don’t Cry = Breaking The Love.” Its strong, pounding beat creates a cool vibe, and because the rhythm is so palpable, the vocals also feel danceable.
It’s also notable that the song incorporates classical phrases—an inventive touch that adds a sense of grandeur to its stylish sound.
Apple iPhone 16 Apple Intelligence “Cleanup” Version
This commercial highlights the photo editing features within Apple Intelligence, emphasizing how easily you can transform a photo into your ideal image.
It shows editing a cat that appeared in a shot taken indoors—demonstrating that you can simply circle it and remove it effortlessly.
You can clearly sense technological progress in how it removes unwanted elements from photos without creating any sense of incongruity.
By also depicting how this can be used, the ad seems to showcase the potential of this new technology.
au Too High-minded! Mr. Takasugi: ‘Genmoji Research’ EditionRyunosuke Kamiki, Nanase Nishino, Honoka Matsumoto
Among the various features of Apple Intelligence, this commercial spot focuses on the evolution of emojis that we use every day.
It portrays Takasugi, played by Ryunosuke Kamiki, and his friends creating new emojis as part of their “Genmoji research.” Along with showcasing the novelty of the feature, the expressions of the teacher and students convey that it’s something that adds fun and color to everyday life.
The song used in the video is “Ellen’s Song No.
3,” a grand piece notable for its beautiful overlapping vocals.
Samsung “Shooting Fireworks with the Galaxy S25 Ultra”
This commercial presents how the Galaxy S25 Ultra lets you capture photos more beautifully, speaking to viewers about how it makes memories stand out.
The main theme here is summer fireworks, showcasing the phone’s ability to shoot beautifully even at night—a situation often considered difficult.
Not only do the photos look great, but the people taking them are smiling too, conveying how vivid images can support and enhance happy memories.
Y!mobile Y!mo High School “BIG Y!” EpisodeJO1, Futenyan, Kanji Furutachi
This commercial introduces how great a deal Y!mobile’s student discount is and appeals to the idea that it adds fun to everyday life.
JO1 performs a dance in school uniforms, and their sharp moves and expressions convey the excitement of using it affordably.
The song that further amplifies the dynamism depicted in the visuals is JO1’s rendition of “Y.M.C.A.” With a glamorous sound that pays homage to the Village People’s original and layered with cheerful vocals, it creates a positive atmosphere.