Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- NTT Group commercials. A collection of commercials for mobile phone and internet services.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (181–190)
Sony Xperia 5 IIArisa Komiya
This commercial features Arisa Komiya, who is active as a voice actress, showing how she uses Xperia and what she finds appealing about it.
The focus is on its photography features, expressing the joy of being able to take great photos easily thanks to eye autofocus.
The BGM has a calm feel to strongly highlight Arisa Komiya’s expressions and explanations.
The gentle sound, which conveys a sense of depth, helps communicate how well it fits into everyday life and creates a relaxed atmosphere.
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (191–200).
docomo Xperia X Performance “Hairdresser” versionYoshihiro Yamauchi
This commercial closely follows Yoshihiro Yamauchi, who works as a hairstylist, and has him talk about what he finds appealing about Xperia.
By clearly showing both his work scenes and how he uses the Xperia, it conveys how well it fits into everyday life.
Because it’s a commercial that depicts the connection between everyday, unassuming moments and Xperia, a calm piece of music is used for the BGM.
The layering of digital sounds with a light, airy vocal gives the impression of highlighting a sense of brightness.
docomo Xperia “Snowboard” versionTakahiro Ishihara
This commercial conveys a fresh, new sensation that comes from using Xperia, set against the mysterious concept of snowboarding in the dark.
The sight of the board gliding through darkness and pure white snow spraying up clearly evokes a cool, stylish atmosphere.
To accentuate this unique world, the BGM is sparse, which also creates a sense of weightlessness.
The structure—where you can hear the board sliding amid tense, gripping sound design—powerfully communicates the idea of an unknown experience.
docomo Xperia “Dual Dance” EditionCanDoo、Hiro
This commercial expresses the movement of emotions through Xperia, starting from a powerful street dance performance.
The duo delivering the tightly synchronized dance is CanDoo and HiRo, and the way people around them start moving too conveys a sense of spreading fun.
The dance is set to an original song that clearly communicates strength.
Built on digital beats and light, agile rap, its breezy sense of speed perfectly matches the choreography.
Sony Xperia “LED Dance”WRECKING CREW ORCHESTRA FAMILY
From an LED dance performance where dancers wear illuminated costumes and even control the lighting live, this commercial conveys the technology packed into the Xperia.
On a dark stage, the dancers glow eerily, appearing and disappearing irregularly, evoking a sense of encounters with the unknown and limitless possibilities.
Further amplifying this distinctive world is the original song that matches the choreography perfectly.
Its digital sound conveys tension, and the emphasized rhythms give a sense of powerful forward momentum.
docomo Xperia ‘sp-mode’ Version
This commercial introduces the Xperia while also promoting that you can use a Docomo email address.
With a digital worldview that feels like diving into a sea of text, the overlap with Xperia evokes images of technological progress and unknown experiences.
The song that further emphasizes this distinctive atmosphere is “L.P.D.” by BRADBERRY ORCHESTRA.
A steady rhythm is laid down, and digital vocals layer over it to create a striking digital aesthetic.
docomo Xperia XZ2 Compact “3D” VersionIori Kitazawa, Yuzuki Sato, Nozomi Patricia
This is a commercial introducing the feature on the Xperia XZ2 that lets you create your own 3D, highlighting its evolution toward the future.
It brightly depicts how the everyday lives of Iori Kitazawa, Yuzuki Sato, and Nozomi Patricia become more fun by incorporating the 3D function.
The music playing over this futuristic imagery is “ZONE,” which is often used in the series’ commercials.
Its powerfully played sound and the grand development that feels like the scenery is gradually expanding evoke an image of walking positively toward the future.