Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (191–200).
docomo Xperia ‘sp-mode’ Version
This commercial introduces the Xperia while also promoting that you can use a Docomo email address.
With a digital worldview that feels like diving into a sea of text, the overlap with Xperia evokes images of technological progress and unknown experiences.
The song that further emphasizes this distinctive atmosphere is “L.P.D.” by BRADBERRY ORCHESTRA.
A steady rhythm is laid down, and digital vocals layer over it to create a striking digital aesthetic.
docomo Xperia XZ2 Compact “3D” VersionIori Kitazawa, Yuzuki Sato, Nozomi Patricia
This is a commercial introducing the feature on the Xperia XZ2 that lets you create your own 3D, highlighting its evolution toward the future.
It brightly depicts how the everyday lives of Iori Kitazawa, Yuzuki Sato, and Nozomi Patricia become more fun by incorporating the 3D function.
The music playing over this futuristic imagery is “ZONE,” which is often used in the series’ commercials.
Its powerfully played sound and the grand development that feels like the scenery is gradually expanding evoke an image of walking positively toward the future.
au Xperia acro IS11S “EZweb Mail Support” Version
It’s the commercial from 2011 that conveyed how Xperia phones offered by au supported EZweb Mail.
The footage shows various colored Xperias moving around, and its unique worldview gives a sense of diving into an unknown experience.
Emphasizing that distinctive atmosphere is BOOM BOOM SATELLITES’ “Drifter.” With its intense, urgent digital sound, it conveys a powerful feeling of charging forward into the unknown.
Sony Xperia ZX1 “Trail Runner” VersionRui Ueda
This commercial closely follows Ruy Ueda, who excels as a trail runner, while also showing how Xperia helps him.
Thanks to its waterproof design, it’s easy to use even on trail runs, and it fits seamlessly into both daily life and his activities—something the ad highlights clearly.
The song that accentuates this depiction of challenging the unknown is “Voices,” performed by YUKI.
Its guitar tones carry a floating quality that drives the melody, while also conveying a powerful sense of forging a new path.
Mobile phone and smartphone commercials: A roundup of new models and carrier ads (201–210)
Sony Xperia Z5 “Waterproof” VersionAyumi Hara
This commercial highlights the waterproof feature of the Xperia Z5, emphasizing how easy it is to incorporate into various everyday situations.
Through the experiences of Ayumi Hara, who is active as a model and yoga instructor, it conveys the wide range of ways the device can be used.
Adding a sense of power to the introduction of Xperia’s features is the song “Voices,” which was used for a time as the series’ commercial theme.
With its digital sound that conveys a sense of tension, the track also evokes anticipation for what’s about to begin.
docomo Xperia A4 “Compact” editionMari Manabe
This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.
It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.
Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.
While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.
docomo Xperia A “One-touch Music” version / “Backlight Dance” version / “Picture Effect” versionYukiko Hijikata
This commercial highlights the music and video features among the many functions built into Xperia.
The sequence where the dance circle expands as people touch each other conveys how easily you can enjoy music, while the dance scenes with shifting backgrounds and effects express the many ways to enjoy video.
Layered over this uniquely comedic dance is an original track by Fumitake Igarashi, also known as Eager Rush.
With a sound that showcases a strong, resonant beat and voices layered like sound effects, the composition creates a distinctive world of its own.