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Lovely commercial jingle

Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Mobile phone and smartphone commercials: A roundup of new models and carrier ads (201–210)

Y!mobile: The new story of Love and Y, ‘Love Sugar’ / Asahi Beer GINON: ‘GINON, Getting Rave Reviews’Riho Yoshioka, Michiko Kichise

L-O-V-E, one of the signature songs by American jazz pianist and singer Nat King Cole.

If you’re into jazz, you probably know it, and even if you’re not, there’s a good chance you’ve heard it before.

Its charm lies in the way it sings about love with a mellow, silky voice over a sprightly rhythm.

The tune is so pleasing to the ear that you can remember it after just one listen—an appeal that sets it apart from other songs.

It has been featured in commercials such as Y!mobile and Asahi Beer, so you’ve likely heard it somewhere.

Rakuten Mobile Takei So: “Strongest 5G” Version / “Improved Network Quality” Version / “Platinum Band” VersionSo Takei

This is a commercial where So Takei conveys the excellent features of Rakuten Mobile through sports.

By paralleling elements like the most far-reaching 5G, improved network quality, and the platinum band with scenes from sports, it effectively communicates high quality.

The serious expressions on So Takei’s face as he takes on athletic challenges juxtaposed with Rakuten Mobile’s seemingly unrelated features also adds a touch of humor.

SoftBank Mobile Prepaid Mobile “Brothers Without Cell Phones” Edition

SoftBank 3G prepaid mobile phone “Prepaid Mobile” TV commercial, 15 seconds.

Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.

With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.

The light band sound combined with her cheerful vocals clearly conveys a positive image.

Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.

SoftBank “You don’t have to debut” Version

SoftBank corporate commercial: “You don’t have to debut.”

When spring comes and life in a new environment begins, we sometimes tense up thinking, “I’ll do my best as a new me!” That kind of overreaching is often called an ‘XX debut,’ like a high school debut or a college debut.

In this SoftBank commercial, a warm message—‘you don’t have to make that kind of debut’—is conveyed through an original song.

The vocals for this BGM are by Jack Sugimori from the rock band THIS IS JAPAN.

His passionate, powerful voice is truly captivating.

Apple iPhone 14: “A battery that lasts all day”

Apple iPhone 14 Commercial: “All‑day battery life” – 30 seconds

You’ve probably seen staff in town holding signs that say “Model House Open.” This iPhone commercial follows a day in the life of exactly that kind of staff member.

While guiding customers, they kill time on their iPhone during the slow moments.

It shows that the battery, which was at 98% upon arrival, still has 35% left at the end of the day—highlighting its long battery life.

The background rap track is “Bell” by Campanella and GuruConnect.

The cool, stylish rap laid over a sleek beat is a must-listen.

Apple iPhone 14 “Goodbye, Leon”

A man panics when his pet chameleon stops moving and texts his partner to report it.

But right after sending the message, the chameleon starts moving again.

The man then unsends the message he just sent.

It’s a commercial highlighting that the iPhone Messages app lets you undo a sent message.

The background music is Hanni El Khatib’s “ALIVE,” a laid-back yet groovy track that becomes addictive after just one listen.

UQUEEN “New Room” version

UQUEEN “New Room” 30 seconds (Revised / New Model Launch)

This commercial introduces various aspects of UQ through the interactions between UQUEEN, played by Hikari Mitsushima, and the butler, played by Ryuhei Matsuda.

In this installment, titled “New Room,” the butler enters a new room where WiMAX + 5G is being installed.

The contrast between the simple setup—just plugging it into an outlet—and the grand celebration with everyone gathered conveys a sense of joy and fun.