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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Mobile phone and smartphone commercials: A roundup of new models and carrier ads (201–210)

mineo “10th” version

【WEB CM】mineo10th

This commercial was produced to commemorate the 10th anniversary in 2024.

In the mass performance undertaken by a total of 70 mineo staff members, they express their gratitude for the 10th anniversary and their determination to keep moving forward.

It’s a commercial that conveys the close teamwork among the staff and their desire to collectively express their appreciation for the 10th anniversary.

mineo ‘Carving’ Version

mineo Carving Edition

It features carving letters and patterns into the surface of vegetables, revealing the decorated word “mineo.” The biggest point is that there are no unnecessary announcements; it conveys the desire for people to first remember the name and then look into it themselves.

The only sound used is the word “mineo,” which strongly communicates the intent to emphasize the name above all else.

mineo “Sticker” version

mineo Sticker Edition

This commercial conveys the value and joy of mineo through a scenario where stickers are continuously applied in a factory.

The stickers being placed on the smartphones moving along the line boldly display mineo’s pricing, and the way they’re stuck right in the middle of the screen adds a comedic touch while also expressing confidence in the low cost.

It’s also striking that the person applying the stickers is beaming with a full-on smile, which further hints at the users’ delight.

Sony Xperia 1 IV “Speed Is Everything”

SONY XPERIA 1 IV docomo commercial: 'Speed Is Everything' 30-second version

This commercial for the XPERIA 1 IV highlights its impressive camera performance, infused with the technology of Sony’s α series mirrorless interchangeable-lens cameras.

It fully showcases its advanced shooting capabilities, such as Eye AF and slow-motion recording, and many viewers were surely captivated by its appeal.

Featuring numerous clips said to be shot on the XPERIA 1 IV, the ad comes across as highly convincing.

The background music is “Higher” by the duo MONONKUL.

It leaves a different impression than what you hear in the commercial, so be sure to give the full track a listen.

Sony Xperia 1 VI campaign video: “Sony’s technology, leading to unprecedented excitement.”

Xperia: Toward unexperienced excitement with Sony’s technology: Xperia 1 VI campaign video [Official Sony]

This commercial highlights the impressive camera performance of the Xperia 1 VI.

The street snapshots taken with the Xperia 1 VI are breathtakingly beautiful.

It also showcases the inclusion of an optical zoom lens despite being a smartphone, emphasizing the advantage of shooting at various focal lengths without sacrificing image quality.

If you love taking photos, you were likely captivated by the Xperia 1 VI after watching this commercial.

Sony Xperia 5 V Campaign Video

Xperia 5 V campaign video

This commercial showcases the Xperia 5 V’s outstanding speakers and camera performance.

It highlights that you can enjoy clear, high-quality sound when watching videos or listening to music at home, and that the camera lets you beautifully preserve memories with friends.

It also shows editing recorded videos right away, emphasizing that this single device can make everyday life even richer.

Google Pixel 9 Pro #teampixel “Gemini Live” Edition / “Imagination” EditionKaoru Mitoma

This commercial clearly conveys how capable the Google Pixel 9 Pro’s AI is by showing Kaoru Mitoma using it.

With Gemini Live, it offers advice in response to questions, and with Imagination, it edits photos into their ideal form.

The way it can provide answers even from casual prompts also gives the impression that it’s something anyone can use.