Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- Attractive for its fun production! A roundup of BIGLOBE Mobile commercials
Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers (211–220)
Rakuten Mobile: “Rakuten Saikyo Plan – Unlimited Data” EditionMio Imada
This commercial focuses on the fact that among Rakuten Mobile’s Rakuten Saikyō (Strongest) Plan features, data is unlimited, and it conveys what you can do through the presence of Mio Imada.
It highlights how your daily life becomes more efficient when you can use video, social media, tethering, and other functions without worrying about remaining data.
The impression is that being able to use it freely, without holding back, transforms your days into more enjoyable ones—something that’s also expressed through smiling faces.
mineo Nighttime Free: “Late-Night Filming Set” Version / “Late-Night Secret Talk” VersionYuno Ohara
This commercial, featuring Yuno Ohara dressed as a convenience store clerk, introduces Mineo’s optional add-on called Night Free.
Night Free lets you use the internet without consuming data between 10:30 p.m.
and 7:30 a.m.
Ohara highlights the appeal of the option, saying it’s perfect for people who work late at night or stay up late.
docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao
This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.
After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.
It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.
It’s a brilliant development that clearly promotes the service while keeping viewers engaged.
Sony Xperia 5 IIArisa Komiya
This commercial features Arisa Komiya, who is active as a voice actress, showing how she uses Xperia and what she finds appealing about it.
The focus is on its photography features, expressing the joy of being able to take great photos easily thanks to eye autofocus.
The BGM has a calm feel to strongly highlight Arisa Komiya’s expressions and explanations.
The gentle sound, which conveys a sense of depth, helps communicate how well it fits into everyday life and creates a relaxed atmosphere.
docomo Xperia X Performance “Hairdresser” versionYoshihiro Yamauchi
This commercial closely follows Yoshihiro Yamauchi, who works as a hairstylist, and has him talk about what he finds appealing about Xperia.
By clearly showing both his work scenes and how he uses the Xperia, it conveys how well it fits into everyday life.
Because it’s a commercial that depicts the connection between everyday, unassuming moments and Xperia, a calm piece of music is used for the BGM.
The layering of digital sounds with a light, airy vocal gives the impression of highlighting a sense of brightness.
UQ mobile UQUEEN ‘UQ Parent-Child Support Discount: Support Captain’ VersionHikari Mitsushima, Ryuhei Matsuda
This commercial introduces UQ mobile’s great promotional campaigns through events that unfold in the mansion of UQUEEN, played by Hikari Mitsushima.
This time, the story explores the roles of Gachapin and Mukku, who have ended up living there, as they compete with Ryuhei Matsuda for the position of captain of the UQ Parent-Child Support Discount cheer squad.
Seeing Gachapin and Mukku throw themselves wholeheartedly into playing a parent and child—even down to their costumes—makes Hikari Mitsushima and Ryuhei Matsuda burst into laughter, clearly conveying the comedic tone.
UQ mobile UQUEEN “Prediction” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial, which begins with Ryuhei Matsuda saying that Hikari Mitsushima’s character UQUEEN has great intuition, introduces that the iPhone 16e can be used with UQ mobile.
Before the iPhone 16e was announced, they chat about what the new iPhone might be like, and UQUEEN predicts its features out loud.
Later, when the new iPhone is introduced on TV, the presentation is exactly the same as what UQUEEN said.
It’s the kind of ad that makes you want to quip, “UQUEEN isn’t just sharp—does she have the ability to foresee the future?!”