Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
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- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (221–230).
mineo “Everyone’s Smartphone” versionWakana Aoi
This commercial highlights mineo’s biggest appeal: everyone can keep using their smartphones just the way they’re used to, but for less.
In the story, Wakana Aoi casts magic on people’s phones, and the expressions of those under the spell convey the shockingly low price.
Since those surprised expressions include smiles, the sense of joy is clearly depicted as well.
mineo “Figure” Version / “Queue” VersionWakana Aoi
This is a commercial that aired when mineo began supporting not only au and Docomo networks but also SoftBank.
It promotes the start of SoftBank compatibility and its great value by using figurines and rallying a line of people.
Precisely because Wakana Aoi’s announcement is serious, the parts where it’s expressed with figurines or where uniquely quirky people are standing in line create a sense of contrast, don’t they?
mineo “In Korea with mineo” / “In Hawaii with mineo”
Two memorable commercials feature people happily saying, “I switched to mineo, cut my phone bill, and used the savings to travel abroad!” In one, a pair of women visits Korea; in the other, a man travels to Hawaii—each finally getting to go to a place they’ve long admired, wearing expressions of pure joy.
The ads convey a wonderful message: using a budget SIM to make big dreams come true.
The background music is Nishida Gallagher’s ‘Saraba Kanashimi’ (“Farewell, Sadness”), whose refreshing, easy-to-listen melody and uplifting lyrics are especially appealing.
mineo “SIM” Version
This commercial, which aired in the fall of 2023, is a fun one themed around the finger heart.
It shows people making the gesture one after another, and the narration asks, “Is this pose already out of style?” But if you look closely, it turns out they aren’t making finger hearts—they’re holding mineo SIM cards.
The ad highlights how easy it is to switch to mineo, which offers lower fees, by simply swapping the SIM card while keeping your current device.
It’s a clever execution that blends humor with the key message.
The background music is “day by day” by Nishida Gallagher, a gentle, encouraging song carried by a beautiful high-tone vocal.
mineo Karaoke “Attack No. 1” Version
This commercial, which aired in 2019, is a parody piece using footage from the anime “Attack No.
1.” It even features a rewritten version of the theme song as the BGM, with lyrics that highlight the plan’s appeal.
It’s a memorable commercial that catches the eye not only of those familiar with the original work but also of younger viewers who aren’t.
SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao
This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.
The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.
The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (231–240)
Apple “Meet iPhone 16e”
This is the introductory commercial for the iPhone 16e announced in February 2025.
The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.
The background music is Talk by Selena Gomez and Benny Blanco.
It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.