Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (221–230).
mineo “In Korea with mineo” / “In Hawaii with mineo”
A commercial with a completely different vibe from the ‘mineo Korea’ and ‘mineo Hawaii’ editions, featuring Sayaka Fujioka, actress Miyabi Hinata, and model Shoko Seike.
mineo Commercial: “Unlimited Calls to Hawaii with mineo” 15-second version
Two memorable commercials feature people happily saying, “I switched to mineo, cut my phone bill, and used the savings to travel abroad!” In one, a pair of women visits Korea; in the other, a man travels to Hawaii—each finally getting to go to a place they’ve long admired, wearing expressions of pure joy.
The ads convey a wonderful message: using a budget SIM to make big dreams come true.
The background music is Nishida Gallagher’s ‘Saraba Kanashimi’ (“Farewell, Sadness”), whose refreshing, easy-to-listen melody and uplifting lyrics are especially appealing.
This is a commercial introducing the feature on the Xperia XZ2 that lets you create your own 3D, highlighting its evolution toward the future.
It brightly depicts how the everyday lives of Iori Kitazawa, Yuzuki Sato, and Nozomi Patricia become more fun by incorporating the 3D function.
The music playing over this futuristic imagery is “ZONE,” which is often used in the series’ commercials.
Its powerfully played sound and the grand development that feels like the scenery is gradually expanding evoke an image of walking positively toward the future.
Xperia acro IS11S TV commercial: “EZweb Mail Compatible” version (30 seconds)
It’s the commercial from 2011 that conveyed how Xperia phones offered by au supported EZweb Mail.
The footage shows various colored Xperias moving around, and its unique worldview gives a sense of diving into an unknown experience.
Emphasizing that distinctive atmosphere is BOOM BOOM SATELLITES’ “Drifter.” With its intense, urgent digital sound, it conveys a powerful feeling of charging forward into the unknown.
This commercial, which aired in the fall of 2023, is a fun one themed around the finger heart.
It shows people making the gesture one after another, and the narration asks, “Is this pose already out of style?” But if you look closely, it turns out they aren’t making finger hearts—they’re holding mineo SIM cards.
The ad highlights how easy it is to switch to mineo, which offers lower fees, by simply swapping the SIM card while keeping your current device.
It’s a clever execution that blends humor with the key message.
The background music is “day by day” by Nishida Gallagher, a gentle, encouraging song carried by a beautiful high-tone vocal.
This commercial closely follows Ruy Ueda, who excels as a trail runner, while also showing how Xperia helps him.
Thanks to its waterproof design, it’s easy to use even on trail runs, and it fits seamlessly into both daily life and his activities—something the ad highlights clearly.
The song that accentuates this depiction of challenging the unknown is “Voices,” performed by YUKI.
Its guitar tones carry a floating quality that drives the melody, while also conveying a powerful sense of forging a new path.
A tie-in commercial between the romance show series ‘Koisuru Shūmatsu Homestay’ and Google Pixel.
It features Kokoro Yamazaki, Sumire Maruyama, and Yukino Harada, who are active on the show, and portrays a youthful story set in a school setting.
The CM uses ‘FUSION’ by bokula., a rock band drawing attention from young people, delivering a high-energy band performance along with a message supporting students’ futures.
The theme centers on students capturing various moments with a camera—days spent with friends, glances at someone they’re interested in, and more.
docomo Xperia A4 “Compact” editionMari Manabe
CM SONY Xperia Z4 'Compact' Mari Manabe
This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.
It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.
Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.
While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (231–240)
Galaxy Note10+
Galaxy Note10+: TV commercial now airing! On sale now!
Club Yoko’s “I AM,” featured as the BGM for the high-spec smartphone Galaxy Note10+, which opens up new possibilities when paired with the S Pen.
With lyrics that seem to chase one’s ideal self, it’s a perfect match for Galaxy smartphones that expand the possibilities of the future! In today’s world, where self-expression is deepening through social media, Club Yoko’s socials present a very stylish aesthetic.
Although there’s very little detailed information available, it appears they’re popular in South America as well as the UK and France.
