Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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Mobile and smartphone commercials: A roundup of ads for new models and carriers (231–240)
Google Pixel 9 Pro: “AI Battery” Edition / “AI Camera” Edition / “Get In the Shot” Edition / “Gemini Live” EditionOda Katsuto
This commercial conveys how advanced the AI built into the Google Pixel 9 Pro is by showing tennis player Taiki Oda using the device.
It depicts how AI makes everyday life more efficient and enjoyable through features like battery-saving that adapts to how you use the phone, camera correction and photo editing, and a chat function that answers questions.
By showing it used in ordinary, casual moments, the ad makes it clear that the technology isn’t something special or intimidating, but something easy to use.
Google Android “A Lifetime of Photos” / “Hands-free with Your Voice” / “Music Everywhere”
These are three commercials that highlight Android’s excellent features—photos, music, and voice assistants.
Each spot showcases one of these capabilities, emphasizing how convenient and easy to use they are, and how you can carry that convenience with you everywhere.
The background music features “Watch Me” by banvox, a trackmaker from Hyogo Prefecture.
It’s an energetic EDM-style song with a sense of speed that really gets you pumped when you listen to it!
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (241–250)
docomo Smart Senior Watching ‘Deki-suke’ version / ‘Zamasa Mama’ version / ‘Spo-mama’ version / ‘Bari-Bi’ version / ‘Bari-O’ version
This commercial promotes how everyday life can be enriched by using a variety of smart devices, including smartwatches and smart rings.
Each spot features a character who skillfully uses smart devices, unfolding in a story-driven format.
Its friendly rhythm and pacing make it so engaging that you can’t help but watch until the end.
Apple iPhone 14: “A battery that lasts all day”
You’ve probably seen staff in town holding signs that say “Model House Open.” This iPhone commercial follows a day in the life of exactly that kind of staff member.
While guiding customers, they kill time on their iPhone during the slow moments.
It shows that the battery, which was at 98% upon arrival, still has 35% left at the end of the day—highlighting its long battery life.
The background rap track is “Bell” by Campanella and GuruConnect.
The cool, stylish rap laid over a sleek beat is a must-listen.
Apple iPhone 14 “Goodbye, Leon”
A man panics when his pet chameleon stops moving and texts his partner to report it.
But right after sending the message, the chameleon starts moving again.
The man then unsends the message he just sent.
It’s a commercial highlighting that the iPhone Messages app lets you undo a sent message.
The background music is Hanni El Khatib’s “ALIVE,” a laid-back yet groovy track that becomes addictive after just one listen.
Y!mobile: The new story of Love and Y, ‘Love Sugar’ / Asahi Beer GINON: ‘GINON, Getting Rave Reviews’Riho Yoshioka, Michiko Kichise
L-O-V-E, one of the signature songs by American jazz pianist and singer Nat King Cole.
If you’re into jazz, you probably know it, and even if you’re not, there’s a good chance you’ve heard it before.
Its charm lies in the way it sings about love with a mellow, silky voice over a sprightly rhythm.
The tune is so pleasing to the ear that you can remember it after just one listen—an appeal that sets it apart from other songs.
It has been featured in commercials such as Y!mobile and Asahi Beer, so you’ve likely heard it somewhere.
Apple iPhone 15 “Don’t Let Me Go”
This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.
When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.
The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.
The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.
The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.