Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
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- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- [Samsung] A roundup of Galaxy commercials: cool ads that convey a sense of cutting-edge innovation
- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Mobile and smartphone commercials: A roundup of ads for new models and carriers (231–240)
Y!mobile Bakabon family turns into cats: “Robust Support” version / “Three Simple Plans” version


In this series of commercials where everyone in the Bakabon family, including Tetsurō Degawa, turns into cats—Bakabon Family, Become Cats—the new “Robust Support” and “Simple Three Plans” spots highlight Y!mobile’s strengths: a powerful support system and the easy-to-understand lineup of just three plans.
The ads are humorous and memorable, featuring laid-back cats that leave a lasting impression.
au Xperia 1 II “Irreplaceable Moments” Version

This commercial focuses on the high camera performance of the XPERIA 1 II and showcases its appeal.
By incorporating Sony’s camera technology that has supported the α series, it conveys the message that you can capture precious moments in photos—a message that will likely resonate strongly with many people.
Commercials for mobile phones and smartphones. A compilation of commercials for new models and carriers (241–250)
au Xperia 5 IV: “There are expressions you want to preserve beautifully.”

In a commercial announcing that the XPERIA 5 IV is being released by au, the ad highlights the phone’s excellent video recording capabilities.
It features footage said to be shot with the XPERIA 5 IV, and its beauty makes you wonder, “Was this really filmed on a smartphone?” Many viewers were likely surprised by its high performance after watching this commercial.
Sony Xperia 1 IV “Speed Is Everything”

This commercial for the XPERIA 1 IV highlights its impressive camera performance, infused with the technology of Sony’s α series mirrorless interchangeable-lens cameras.
It fully showcases its advanced shooting capabilities, such as Eye AF and slow-motion recording, and many viewers were surely captivated by its appeal.
Featuring numerous clips said to be shot on the XPERIA 1 IV, the ad comes across as highly convincing.
The background music is “Higher” by the duo MONONKUL.
It leaves a different impression than what you hear in the commercial, so be sure to give the full track a listen.
Sony Xperia 1 VI campaign video: “Sony’s technology, leading to unprecedented excitement.”

This commercial highlights the impressive camera performance of the Xperia 1 VI.
The street snapshots taken with the Xperia 1 VI are breathtakingly beautiful.
It also showcases the inclusion of an optical zoom lens despite being a smartphone, emphasizing the advantage of shooting at various focal lengths without sacrificing image quality.
If you love taking photos, you were likely captivated by the Xperia 1 VI after watching this commercial.
Sony Xperia 5 V Campaign Video

This commercial showcases the Xperia 5 V’s outstanding speakers and camera performance.
It highlights that you can enjoy clear, high-quality sound when watching videos or listening to music at home, and that the camera lets you beautifully preserve memories with friends.
It also shows editing recorded videos right away, emphasizing that this single device can make everyday life even richer.
Google Pixel 9 Pro #teampixel “Gemini Live” Edition / “Imagination” EditionKaoru Mitoma


This commercial clearly conveys how capable the Google Pixel 9 Pro’s AI is by showing Kaoru Mitoma using it.
With Gemini Live, it offers advice in response to questions, and with Imagination, it edits photos into their ideal form.
The way it can provide answers even from casual prompts also gives the impression that it’s something anyone can use.


