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A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.

When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.

Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.

With so many well-known products, Suntory’s TV commercials are aired frequently, too.

In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.

Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.

Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (161–170)

Suntory Corporate Ad: “Let’s Become a Wonderful Past — Children’s Day 2023”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori (Narrator: Tsuyoshi Kusanagi)

Corporate Advertisement: “#Let’s Become a Wonderful Past – Children’s Day 2023” 60-second Version, Suntory

This commercial, featuring many energetic children at play, is themed around what we can do for the children’s future.

The narration is by Tsuyoshi Kusanagi of Atarashii Chizu, and childhood photos of all three—Goro Inagaki, Shingo Katori, and Kusanagi—also appear.

Suntory Tokucha Caffeine ZERO “The Person Who’s Good with Caffeine” VersionMasahiro Motoki, Mone Kamishiraishi

Suntory Tokucha Caffeine ZERO 'The Person Who’s Good with Caffeine' version, 30 seconds, starring Masahiro Motoki and Mone Kamishiraishi – Suntory commercial

This is a commercial in which Masahiro Motoki and Mone Kamishiraishi introduce the functions of Suntory “Tokucha Caffeine ZERO” by showing how they approach their work.

It appeals to people who tend to consume too much caffeine in their daily lives, encouraging them to “reschedule” their caffeine with Tokucha Caffeine ZERO.

The smiles each of them shows convey not only trust in its functionality but also how good it tastes.

Suntory Kin-Mugi: “His Moon Viewing” / “Her Moon Viewing”Yuya Yagira, Hana Kuroki

This is a memorable Kinmugi commercial with the catchphrase, “When you get home, Kinmugi.” There are two versions: one featuring Yuya Yagira and another featuring Hana Kuroki.

Both start with a scene of coming home from work, and once they arrive, they cook and eat their favorite dishes while drinking Kinmugi, then enjoy moon viewing.

It makes you think, what a lovely way to spend the evening.

It feels like the way a free-spirited adult spends their time, and it’s something to admire.

Suntory Kinmugi: “The Day We Bought a Potted Plant” / “The Day I Got Blisters”Yutaka Takenouchi, Hana Kuroki

This commercial depicts Kinmugi fitting naturally into the daily lives of Yutaka Takenouchi, who buys a large potted plant, and cashier Hana Kuroki.

It shows their small hardships: Takenouchi struggles to carry the oversized plant, while Kuroki works through the pain of a blister.

At the end of the day, Kinmugi soothes their fatigue.

The shift from tense expressions to relaxed smiles conveys a strong impression of Kinmugi’s delicious taste and reassuring comfort.

Suntory Kin-Mugi “The Day We Bought a Wind Chime” / “The Day We Bought a Fan”Hana Kuroki, Yuya Yagira

This commercial, with a drama-like atmosphere, promotes how Suntory’s Kin-Mugi pairs perfectly with summertime scenes.

The story unfolds with Hana Kuroki buying a wind chime and Yuya Yagira buying an electric fan, depicting the feeling of summer evoked by each item alongside the taste of Kin-Mugi.

Their gentle expressions also seem to highlight the happiness of summer.

Suntory “Let’s Become a Wonderful Past 2024”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori

Corporate Advertisement "#Let's Become a Wonderful Past 2024" 60-Second Version Suntory

“The future is made by the present—the moment that will one day be called the past.” This commercial conveys that message while introducing initiatives undertaken by Suntory.

The call to do what we can now so that we can pass on a wonderful future to children has surely resonated with many people.

Suntory Draft Beer “San-Nama CM Has Been Decided” VersionJUNON、LEO

Suntory Draft Beer “We Got the Ad for San-Nama” Version, 60 seconds — JUNON, LEO — Suntory Commercial

This video depicts JUNON and LEO joyfully celebrating their selection to appear in a Suntory Draft Beer commercial.

They express their excitement through a light, upbeat dance, and their sparkling smiles as they move really convey the exhilaration.

The video ends with the two of them drinking Suntory Draft Beer, their blissful expressions clearly conveying how good it tastes.