A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (161–170)
NTT Docomo Vaundy × Docomo Youth Support Movie “#Youth Time Trip” / BOSS CAFFEINE ‘You Awake? Time Signal’ Version
The globally acclaimed singer Vaundy has drawn a lot of attention.
His song “mabataki” is featured in two commercials.
One is for the Docomo Youth Support Movie; its coming-of-age story pairs perfectly with his refreshing vocals.
The second is for BOSS CAFFEINE, a commercial themed around waking up, which ties in with the song’s eye-focused lyrics.
The fact that the track fits a variety of situations may be one reason it’s so beloved.
Suntory Suntory Draft Beer “The Too-Long Summer Days” / “An Adult Summer Vacation”Kento Yamazaki, Mone Kamishiraishi, Kenji Sakaguchi, Oswald, AiNA THE END, Sei Hiraizumi
The Suntory Draft Beer commercial “Adults’ Summer Vacation” portrays adults who work hard and rest hard.
Watching the cast enjoy summery activities like barbecues and fireworks might have made many of you think, “I want to plan something fun for this summer!” The familiar song ‘Like the Flow of the River’ is used as the BGM, but this time it’s sung by Aina the End.
Her distinctive vocals are striking, so be sure to listen closely.
Suntory -196 “What?! Now Even Tastier Double Lemon!” VersionNagisa Shibuya, Yasuko
Among the commercials featuring Nagisa Shibuya, the one you probably see most often is the -196 ad.
In the spot that began airing in January 2025, titled “What?! It’s even tastier—Double Lemon!”, she co-stars with comedian Yasuko.
The pairing of Shibuya’s high-energy vibe and Yasuko’s characteristically laid-back mood is really entertaining.
The background music continues from the previous installment, using an instrumental arrangement of Magokoro Brothers’ ‘Dokan.’
Suntory Kinmugi “Heading Home Today” VersionYutaka Takenouchi, Hana Kuroki
In the commercial “Coming Home Today,” Yutaka Takenouchi plays a manga editor and Hana Kuroki works as a florist, with scenes showing them drinking Kin-Mugi at home after work.
No matter how tough the job is, aren’t there many people who keep going by thinking, “Once I get home, I have something to look forward to!”? The BGM is the familiar “Bittersweet Samba” from Kin-Mugi’s commercials.
It’s well known as the theme song of the radio program All Night Nippon, and originally a piece by American trumpeter Herb Alpert.
CRAFT BOSS Matcha Latte “On Election Day” Version
The song used in the 2021 commercial for Suntory’s Craft Boss Matcha Latte, the “On Election Day” edition, is Morning Musume.’s “The Peace!” Released in 2001 as their 12th single, it’s an extremely uplifting track and one of the group’s most popular.
It’s easy to see why Ai Miura starts singing along through her earbuds and breaks into a dance on the street in the ad—it’s such an energizing, hype-inducing song.
The positive lyrics make it a feel-good number that lifts your spirits when you listen.
Suntory “#Let’s Become a Wonderful Past – Let’s Meet Again with PET Bottles 2024”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori
This commercial features Tsuyoshi Kusanagi giving Goro Inagaki and Shingo Katori a lesson on how to dispose of plastic bottles when they’re out and about.
It explains that disposing of them properly allows the bottles to be recycled and turned back into new PET bottles.
The background music is a cover of Kiyohiko Ozaki’s Showa-era classic “Mata Au Hi Made” (“Until the Day We Meet Again”).
The arrangement gives it a much softer, more pop-like feel than the original, creating a light and breezy impression.