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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest TV commercials [April 2025] (111–120)

JRA Hello, Special Times. ‘Picnic’ EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “Picnic” Version — Takamatsunomiya Kinen, 30 seconds | JRA Official

In this commercial, horse-racing buddies Masami Nagasawa, Ai Miura, and Kuranosuke Sasaki plan a picnic at the racetrack and invite Ryoma Takeuchi to join them.

The scene where they spread out a picnic blanket at the track and everyone digs into Sasaki’s homemade katsu sandwiches looks so much fun—it’s enough to make you jealous! It really conveys a desire to refresh the image of horse racing and encourage people to enjoy it casually and make it more accessible.

The background music is “Mela!,” one of the signature songs by Ryokuoushoku Shakai.

It’s an upbeat, catchy track that delivers empowering lyrics to give you the courage to take a step forward—perfect for when you’re feeling down or want to boost your energy.

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Latest Commercials [April 2025] (121–130)

Mitsubishi Motors: We like people who adventure — “Trail Runner” / “Old Friends” / “Photographer” / “Mother and Baseball Boy” / …

"I like people who venture out" Trail Runner Edition - 30 seconds

"I Like People Who Adventure" Old Friends Edition – 30 Seconds

"I like people who adventure" Photographer Edition 30 seconds

I like people who go on adventures – Mother and the Baseball Boy, 30-second version

This commercial uses adventure as its central theme, portraying Mitsubishi vehicles dashing along rugged roads and the stories of the people within them.

It powerfully depicts various journeys into the unknown—trail runners, photographers, trips with old friends, and a young baseball player’s challenge.

The song that further highlights this bold leap into uncharted experiences is Derek and the Dominos’ “Layla.” Its distinctive guitar tones and the powerful band sound that unfolds from there evoke a sense of mustering courage.

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CHANEL 25 Handbag Advertising Campaign: “Dua Lipa” Version / “JENNIE” VersionDua Lipa、JENNIE

Dua Lipa is the Face of the CHANEL 25 Handbag Campaign

JENNIE is the Face of the CHANEL 25 Handbag Campaign

This commercial features Dua Lipa and Jennie showcasing the stylish allure of Chanel handbags.

In both segments, they are seen walking with the bags, and their confident expressions convey how the bags support their individuality.

What really enhances the sleek visuals is Fine Young Cannibals’ “She Drives Me Crazy.” The track’s distinctive rhythm, paired with its light, airy vocals, perfectly communicates that stylish appeal.

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Suntory Kinmugi “Evening Drink Sour” – “We’ve Started Sour” VersionHaru Kuroki

Kinmugi <Evening Drink Sour> 'We Started Sour' Version 15 seconds Hana Kuroki Suntory TV commercial

This commercial highlights the surprising fact that Kin-Mugi has started making a sour, drawing attention to what it tastes like.

In the ad, Hana Kuroki drinks Kin-Mugi Evening Drink Sour and shares her thoughts, and the expansive barley field in the background adds a refreshing feel.

Helping to further emphasize the sense that something new has begun is “Bittersweet Samba.” Well-known as a radio theme song, this track clearly conveys the anticipation that something is about to start.

Its bright brass tones are striking, and the music gives a sense of fun.

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ALSOK Here: ALSOK “Smartphone Gate” version / “Emergency Button” versionKenichi Matsuyama

[Official] ALSOK TV Commercial 'Here with ALSOK' Smartphone Gate Version 30 seconds

[Official] ALSOK TV Commercial 'Here with ALSOK' Emergency Button Version 30 Seconds

These are two commercials introducing services provided by ALSOK.

In the “Smartphone Gate” spot, they showcase a device installed at the front door, and in the “Emergency Button” spot, they introduce an emergency button that summons ALSOK when pressed.

In both commercials, Kenichi Matsuyama serves as the interviewer, speaking with people who have ALSOK installed in their homes.

The result is a set of ads that capture authentic user voices.

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Honda SPORTS e:HEV “WINDING” Version / “SPEED” Version

Honda SPORTS e:HEV “WINDING” version

Honda SPORTS e:HEV “SPEED” Version

This commercial for Honda’s SPORTS e:HEV alternates between footage of extreme sports and driving scenes.

Through sleek visuals, it highlights the appeal of a smooth, exhilarating ride that makes the car feel like an extension of your own body.

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JR Kyushu “30 Years of SONIC: Nice to meet you again today”

SONIC 30th Anniversary - Nice to meet you again today (15-second Version 1)

This is a commercial promoting that the Sonic, a limited express train operated by JR Kyushu and known for its deep blue body, will celebrate its 30th anniversary in 2025.

The ad features a driver approaching a Sonic stopped at a station, while the Sonic itself speaks its thoughts—a structure that’s sure to resonate with many railway enthusiasts.

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