[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Let’s run an AGC experiment! AGC: “Declaration” version / “AFLAS” versionSuzu Hirose, Oswald

Let's experiment! AGC / Declaration Chapter

Let's experiment! AGC/AFLAS edition - 30 seconds

This commercial focuses on the fact that AGC creates a variety of materials and sets out to verify whether that’s truly amazing.

Suzu Hirose and the duo Oswald take on the roles of researchers conducting experiments, checking the strength and other properties of the materials in various ways.

In the segment focusing on rubber, they apply heat that would normally melt a regular rubber band and demonstrate that this material can withstand it.

While the experiments themselves are serious, the exchanges of dialogue interspersed throughout create a comedic atmosphere.

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BMW THE 5 & X5 “Choose by instinct. The 5 that suits you.”

[BMW] THE 5 & X5 15-second – Choose with your senses. The 5 that suits you. –

It’s a commercial that showcases two types of driving—the 5 Series and the X5—highlighting the unique appeal of each.

Because the visuals are simple, just the cars running through various landscapes like city streets and nature, you can really feel the subtle differences in their looks.

The title, which suggests choosing by sensibility, conveys that which one feels better will differ from person to person, and that each has its own distinct charm.

It also gives the impression that, by saying either choice is fine, they’re confidently asserting strength in both.

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P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

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UHA Mikakuto Ninja-meshi “Dancing Ninja-meshi ~Ramune~” Version / “Dancing Ninja-meshi ~Kyoho Grape~” VersionGenta Matsuda

UHA Mikakuto Ninja-meshi “Dancing Ninja-meshi ~Ramune~” Version

UHA Mikakuto Ninja Meshi “Dancing Ninja Meshi ~ Kyoho Grape ~” Edition

This is a commercial that promotes the appeal of UHA Mikakuto’s Ninja-meshi, featuring Genta Matsuda and the mascot character doing a distinctive dance.

The background is blue for the ramune flavor and purple for the kyoho grape flavor, while they perform a stylish yet comical dance with serious expressions.

The contrast between their humorous movements and their earnest faces adds to the fun.

The way their outfits and movements are carefully coordinated with the character also conveys a sense of genuine affection for Ninja-meshi.

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Asahi Beer Dry Zero Foam Mug Can: Non-alcoholic with foam!? “Debut” edition

Draught Zero Foam Mug Can WEBCM: “Foam with Non-Alc?!” Debut Version – 15 seconds

This commercial promotes the debut of the Dry Zero foamy mug can, conveying that the foam makes non-alcoholic beer taste even better.

It emphasizes the moment when foam appears as the can is opened, and the dynamic visuals effectively communicate a refreshing sensation.

It also notes that the product will be available in limited quantities, which further suggests the care and attention put into it.

The content expresses a desire for viewers to try it first and see how far they’ve taken the flavor in a non-alcoholic brew.

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Calbee Jagabee “When You Try It for the First Time” Version

Jagabee: “What if you try it for the first time?” Version

This commercial shows how delicious Calbee’s Jagabee is by focusing on the reactions of people trying it for the first time.

To get more straightforward feedback, they ask first-timers for their impressions, and because the words are plain and simple, the deliciousness comes through vividly.

Another point to note is how the ad overlays these reactions with photos of potatoes to emphasize that it highlights the natural potato flavor.

Let’s carefully observe the words of their impressions and the shifts in their expressions to grasp the taste that’s being conveyed.

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Coca-Cola Kocha Kaden “Garden Lemon Tea” Commercial / “Garden Shikuwasa Tea” Commercial

Kochakaden Garden Lemon Tea TV commercial “Garden Lemon Tea Revised” version 15 seconds — Kochakaden TVCF

[Kochakaden] Garden Shikuwasa Tea TVCM 'Garden Shikuwasa Tea Revised' Version 15s Kochakaden TVCF

This is a commercial introducing Kocha Kaden’s Garden Lemon Tea and Garden Shikuwasa Tea, expressing how beloved they are in Okinawa.

It depicts Okinawan scenery well, with lemon tea enjoyed surrounded by flowers and shikuwasa tea sipped by the seaside.

The way each drink’s deliciousness is described with smiles also conveys a happy, uplifting mood.

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