Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (131–140)

Kao Kitchen Haiter: Kitchen Foaming Haiter “The Ultimate Bleach” + “Destined Odorlessness”Hiroshi Tamaki

Kao Kitchen Foam Haiter “Ultimate Bleaching” + “Destined Odorless” 30-second video ads

This commercial, which promotes the bleaching and deodorizing power of Kitchen Bubble Haiter, features Hiroshi Tamaki.

It highlights using Kitchen Bubble Haiter to bleach cutting boards and water bottles, not only removing stains thoroughly but also leaving no chlorine smell.

Seeing Tamaki’s exaggerated look of surprise likely made many viewers want to try it themselves.

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Cygames Uma Musume Pretty Derby “La semaine grise” version

Uma Musume: Pretty Derby - TV Commercial 'La semaine grise' Version

This is a commercial announcing the Gray Week campaign held during Golden Week 2025.

The first half of the CM looks like a music video and is super cool, isn’t it? The background music features “Ashes memoire,” the theme song of the anime Uma Yuru Pretty Gray.

In the CM, it cuts off right at the moment the chorus at the beginning of the song is about to start, which probably left many people wanting to hear more.

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Spotify: Music for your everyday — ‘On the way home from karaoke’ edition

Spotify | Music for your everyday — Karaoke homeward-bound version, 30 seconds

In this commercial, there’s a scene where a man who is a department manager at a company goes to karaoke with his subordinates.

Just when you think it’s a story about the manager not being able to keep up with his much younger team, he surprises everyone by singing Sakanaction’s “Kaijū,” instantly livening up the place! After karaoke, they chat about Sakanaction’s albums, someone asks, “You’re heading out already?”, and you can see how music helps bridge the gap between him and his team.

The closing message, “When you want to get closer, turn to music,” really sticks with you.

The song “Kaijū” used in this commercial was released in 2025 as the theme song for the anime Chi: On the Movements of the Earth.

It features a characteristically Sakanaction-like, soothing melody line and powerful lyrics about struggling yet striving to move forward, which is its appeal.

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Meitetsu “EMOTION! Handa” EditionHana Kawamura

EMOTION! Handa Chapter (30 seconds)

In Nagoya Railroad’s commercial promoting attractions throughout Aichi Prefecture, this time it highlights the charms of Handa City.

Hana Kawamura tours Handa’s popular spots, including vinegar and beer breweries as well as canals, and just watching this CM is sure to pique many people’s interest.

The background music features Kazumasa Oda’s “Kira Kira,” whose refreshing melody feels truly cleansing.

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Asahi Beer Asahi Draft Beer Maruefu “Mellow Japan Begins” versionKyoko Yoshine, Kohei Matsushita, and others

Maruefu CM: 'Maruefu – Mellow Japan Begins' 30-second version starring Kyoko Yoshine and Kohei Matsushita

This is a commercial for Asahi Beer’s Maruefu that promotes the “Mellow Japan Project,” highlighting Maruefu’s unique worldview.

Set in various locations across Japan, it features many celebrities—including Kyoko Yoshine and Kohei Matsushita—raising their glasses of Maruefu in a toast.

The familiar Mariya Takeuchi song “Genki wo Dashite” is used as the BGM.

It’s a gentle, heartwarming tune.

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JRA Hello, Special Times. “Everyone’s Kind of Fun” VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “Everyone’s Fun” Edition – Tenno Sho (Spring) – 30 Seconds | Official JRA

This commercial conveys that racetracks are packed with all kinds of attractions by showcasing different ways to enjoy them.

Masami Nagasawa and Ai Miura, as well as Kuranosuke Sasaki and Ryoma Takeuchi, each throw themselves into enjoying the food, the history of famous racehorses, and the excitement of the races.

The song that accentuates the cheerful, refreshing mood of the visuals is Ryokuoushoku Shakai’s “Mela!”.

The blend of the crisp band sound and the soaring vocals is striking, and it also conveys a powerful sense of charging toward one’s ideals.

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NAR New Dirt Racing System “Possibility” ChapterNarration: Hayato Ichihara

Resonate with the heat on the dirt. New Dirt Race Framework Promotion Movie — Possibilities Edition

This commercial highlights the potential of the new dirt racing system that fully launched in 2024.

It features striking visuals of horses sprinting across the dirt, capturing the full appeal of dirt-track racing.

The background music is Ryota Fujimaki’s “A New Season,” set for release in 2025.

The lyrics, which convey a resolve to move forward with the people who support you while accepting that you can’t do everything alone, are sure to resonate with many listeners.

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