Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (141–150)

Ajinomoto Amino Vital ami-katsu “Commute” Version / “Dance” Version

"amino VITAL" Ami-katsu Commuting Edition 15 Seconds

“amino VITAL®” ami-katsu Dance Version, 19 seconds

This commercial depicts exercise scenes in everyday life while promoting how Amino Vital’s “ami-katsu” supports them.

It speaks to how easy it is to incorporate ami-katsu even during small activities—like choosing the stairs over the escalator or joining in your child’s dance.

The frequent smiles throughout also convey the joy of feeling your body being built up.

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Nissan: “A Car That Really, Really Hits You in the Heart”Ryohei Suzuki

[Company] TV Commercial: “A Car That Really, Really Hits You in the Heart”

In this ad, Ryohei Suzuki frankly conveys what users truly want from a car.

While acknowledging advances like self-driving and electric vehicles, he says what people really seek is the excitement that comes from powerful performance.

Nissan emphasizes that it fully meets that desire, expressing strength through scenes of the car cutting through the landscape.

Suzuki’s bright smile further underscores the impression of a powerful drive that answers those expectations.

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Meiji Chocolate Effect: “Doctor Recommended” VersionChankawai

Chocolate Effect - “Doctor Recommended” Version - 30 Seconds

This commercial promotes the idea that Meiji’s Chocolate Kouka can reliably support your health.

It follows a storyline where Chankawai, who is troubled by poor health check results, is advised to try Chocolate Kouka, expressing the hope that he’ll use it wisely to improve his health.

Although chocolate usually isn’t associated with health, the presentation of solid data inspires trust and reassurance.

And from Chankawai’s final smile, you can sense his willingness to believe and give it a try.

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Rakuten Mobile “Rakuten Strongest Satellite Service” Edition

Rakuten Ultimate Satellite Service

This commercial announces the launch of Rakuten Mobile’s Saikyo (Ultimate) Satellite Service and explains what this high-speed internet connection offers.

Because it uses satellites, it strongly emphasizes that it reliably covers all of Japan and can be used even during disasters.

By depicting a successful video call, it also helps dispel concerns about practicality.

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Kumagai Gumi: “Teach us, Kuma-san!” / “Making Smiles Come True”Haruna Kawaguchi

Kumagai Gumi TV commercial “Tell us, Mr. Kuma!” 30-second version

Kumagai Gumi TV Commercial “Making Smiles Come True” — 30 seconds

This commercial introduces various initiatives by Kumagai Gumi that go beyond the framework of architecture, conveying the broader potential of construction technology.

It expresses how challenges in new fields are made possible precisely because of their advanced capabilities—such as overseas expansion efforts, the use of IT and DX, and new systems for food production.

It also highlights the completion of the Zero-Carbon Baseball Park and portrays the bonds within the team that achieves such high-level technology.

The look of awe on Haruna Kawaguchi’s face as she witnesses these initiatives further conveys the sophistication of the technology involved.

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Kao Sofina iP “Water-Glow Peeling Foam Serum: Birth” VersionFumiya Takahashi

SOFINA iP Kao SOFINA iP Mizumitsu (Water-Glow) Peeling Foam Serum – Birth (Launch) 15-second Commercial starring Fumiya Takahashi CM

This commercial showcases the effects on the skin when using Sofina iP by featuring actual footage of the product in use.

It shows Fumiya Takahashi gently applying it to his skin and clearly conveys—along with explanations—that it brings you closer to beautiful skin.

The softly blurred visuals are another highlight: this unique floating sensation emphasizes the product’s gentleness on the skin and enhances the impression of radiance.

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Zespri Kiwi 2025: “Deliciously Boost Your Nutrition with Ease”

Zespri Kiwi TV Commercial 2025: “Effortlessly Nutritious Agerricious” – 60 seconds

This commercial uses puppet show–style visuals to portray how important nutrition is in our daily diets—and how hard it is to maintain a good balance.

The previous installment depicted the realization of the importance of a healthy diet, while this one focuses on the struggle of being chased by the demands of nutritional balance.

It conveys the message that, while getting nutrients through vegetables is important, it can be difficult—and that’s when we want you to turn to fruits like kiwifruit.

What makes the drama of these visuals even more moving is the original song, which seems to sing the story itself.

From a distressed tone that suggests wrestling with a problem to the emotional lift when the importance of fruit is realized, the music expresses it all vividly.

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