Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (141–150)

Bourbon Lumonde Bite-Size Series: “A taste that’s a little different, in a single bite.”Tomoya Nakamura, Ryubi Miyase

[Official] Bourbon Bite-Size Series: “A Bite with a Different Taste.” 15 Seconds

In addition to Tomoya Nakamura, who’s well known from the Lumonde commercials, Ryuya Miyase appears in this spot for the Bite-Size series.

When Nakamura starts to introduce Bite-Size Lumonde, Miyase jumps in to introduce Bite-Size Langlace instead, highlighting Langlace’s crisp-and-melting texture.

The background music features Hayato Sumino’s “TOUT LE MONDE VALSE.”

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DIOR MOTHER’S DAY「BECAUSE I ADORE YOU」

DIOR MOTHER’S DAY – BECAUSE I ADORE YOU

This commercial, which shows little girls getting ready for a surprise, is DIOR’s Mother’s Day campaign for 2025.

It’s adorable to see them happily preparing with excited smiles—decorating the room with flowers and setting out DIOR items.

The message “I ADORE YOU,” meaning “I love you,” is also striking.

The background music features a piece by Alexandre Desplat, the French film score composer.

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Let’s run an AGC experiment! AGC: “Declaration” version / “AFLAS” versionSuzu Hirose, Oswald

Let's experiment! AGC / Declaration Chapter

Let's experiment! AGC/AFLAS edition - 30 seconds

This commercial focuses on the fact that AGC creates a variety of materials and sets out to verify whether that’s truly amazing.

Suzu Hirose and the duo Oswald take on the roles of researchers conducting experiments, checking the strength and other properties of the materials in various ways.

In the segment focusing on rubber, they apply heat that would normally melt a regular rubber band and demonstrate that this material can withstand it.

While the experiments themselves are serious, the exchanges of dialogue interspersed throughout create a comedic atmosphere.

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BMW THE 5 & X5 “Choose by instinct. The 5 that suits you.”

[BMW] THE 5 & X5 15-second – Choose with your senses. The 5 that suits you. –

It’s a commercial that showcases two types of driving—the 5 Series and the X5—highlighting the unique appeal of each.

Because the visuals are simple, just the cars running through various landscapes like city streets and nature, you can really feel the subtle differences in their looks.

The title, which suggests choosing by sensibility, conveys that which one feels better will differ from person to person, and that each has its own distinct charm.

It also gives the impression that, by saying either choice is fine, they’re confidently asserting strength in both.

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P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

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PIP Pip Elekiban “President Improving Circulation with the Power of Magnetism” Version

[Pip Elekiban] Improve Blood Circulation with Magnetic Power - President Version - 15-second CM - MAX 200

This commercial powerfully highlights the magnetic force—Pip Elekiban’s greatest feature—through a divine voice speaking from above.

It grandly and energetically portrays how a common concern—poor circulation—can be addressed by using this product.

The word “unleash” is striking, and the sea-parting imagery that accompanies it evokes the idea of improving blood flow.

The final shot features a clear smile, delivering a sense of happiness to the viewer.

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UHA Mikakuto Ninja-meshi “Dancing Ninja-meshi ~Ramune~” Version / “Dancing Ninja-meshi ~Kyoho Grape~” VersionGenta Matsuda

UHA Mikakuto Ninja-meshi “Dancing Ninja-meshi ~Ramune~” Version

UHA Mikakuto Ninja Meshi “Dancing Ninja Meshi ~ Kyoho Grape ~” Edition

This is a commercial that promotes the appeal of UHA Mikakuto’s Ninja-meshi, featuring Genta Matsuda and the mascot character doing a distinctive dance.

The background is blue for the ramune flavor and purple for the kyoho grape flavor, while they perform a stylish yet comical dance with serious expressions.

The contrast between their humorous movements and their earnest faces adds to the fun.

The way their outfits and movements are carefully coordinated with the character also conveys a sense of genuine affection for Ninja-meshi.

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