Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (141–150)

Ajinomoto AGF ‘A Little Luxurious Coffee Shop’ Instant Coffee: ‘Delicious Happiness on Ice’ EditionNana Eikura

AGF® Instant Coffee “Delicious Happiness on Ice” – 30 Seconds

This commercial highlights how easy AGF instant coffee is to use, presented through Nana Eikura.

It emphasizes that it dissolves in milk and water, cheerfully conveying that you can enjoy delicious coffee with ease.

While explaining how to use it, the ad also spotlights the fun of making it quickly, set to a parody of “If You’re Happy and You Know It.” The lyrics are adapted to explain the usage, and combined with the original lighthearted melody, the sense of ease and enjoyment really comes through.

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Funabashi Racecourse “Horse” Version / “Park” VersionKanako Momota

Momoiro Clover Z’s Kanako Momota tours Funabashi Racecourse! She enjoys the famous grilled offal and is moved by the illuminated night view / Funabashi Keiba commercial

This video features Kanako Momota touring Funabashi Racecourse, experiencing the immediacy of racehorses sprinting past and savoring unique foods you can only find there.

By depicting both nighttime and daytime racing, it clearly conveys that this is a place people of all generations can enjoy together.

The song used to emphasize the video’s sense of presence is Asian Kung-Fu Generation’s Haruka Kanata.

Its powerful bass tone is striking, and the way it unfolds into a full band sound conveys a forward-driving energy.

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J.League: “Let’s go have fun at the J.League during Golden Week” versionTomoharu Shoji, Miki Fujimoto

Tomoharu Shoji shouts his “love” toward the 30 Club! The song is Little Glee Monster’s “For Decades.” New CM “Let’s go have fun at the J.League this Golden Week” version released nationwide and in 29 club-specific versions.

This commercial conveys the excitement of a fun campaign that might let you attend a J.League match during Golden Week, told through the playful interactions of the married couple Tomoharu Shoji and Miki Fujimoto.

In the end, Shoji shows off a jersey and shouts his love for the team, and with 30 different variations, you can really feel the fun and joy.

The song that further boosts the thrill of discovering such a holiday treat is Little Glee Monster’s “For Decades.” You can clearly feel the group’s signature layered vocals, which, combined with the grand sound, also convey positive emotions.

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Latest TV commercials [May 2025] (151–160)

Sukiya Napolitan Beef Bowl “Napo-gyu” EditionSatomi Ishihara

Neapolitan-Style Spaghetti Beef Bowl “Napo-gyu” Version_15 seconds

This commercial straightforwardly promotes the shock of the combination—and the deliciousness—of Sukiya’s new Napolitan Gyudon.

Satomi Ishihara spots the ad, takes notice, and, though skeptical, gives it a try and finds it tasty; that flow is clearly portrayed, along with her blissful expressions.

Further amplifying the joy of this new experience is the song Kafun by MONO NO AWARE.

The contrast between its light, playful sound and lyrics that seem to touch on the woes of pollen creates an intriguing sense of fun.

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Calpis “Three Generations” / “Miiilk…?” / “Gaze”Masami Nagasawa

"Calpis" TV Commercial "Three Generations" Version 30 Seconds Masami Nagasawa

“Calpis” TV commercial “Miiilk?” version 30 seconds Masami Nagasawa

"Calpis" TV commercial "Gaze" version 30 seconds Masami Nagasawa

This commercial showcases, through drama-like visuals, how Calpis blends into everyday life and supports family bonds.

It portrays various scenes involving Masami Nagasawa and children with Calpis, clearly expressing its long-lasting love and its happy, comforting taste.

The song that further highlights the warmth of the family depicted in the footage is Aimyon’s “Lucky Color.” Its gentle rhythm and light, breezy sound are striking, and when paired with the cheerful vocals, it evokes an image of savoring the joys of everyday life.

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Round One Naniwa Danshi × ROUND1: “We’re Here! Round One” Version / “Giga Crane Game Stadium” VersionNaniwa Danshi

Naniwa Danshi × ROUND1 Commercial: “We’re Here! Round One Edition”

Naniwa Danshi × ROUND1 CM: Giga Crane Game Stadium Edition

This commercial showcases Round One as a place where you can spend fulfilling time, seen through the members of Naniwa Danshi gathered there.

Their smiles clearly convey how much fun you can have across a wide range of activities—bowling, karaoke, crane games, Spo-Cha, and more.

Further emphasizing the fun atmosphere of the footage is Naniwa Danshi’s song “Gira Gira Summer.” With its bright, summery sound layered with the members’ vocals, it vividly creates a lively vibe.

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Ajinomoto Mio Brodo “Bravo New Pasta Experience”

Mio Brodo™ “A Bravo New Pasta Experience” 30-second web video

This commercial introduces Mio Brodo—a seasoning that lets you easily make exquisite pasta infused with the aroma of fragrant vegetables—through cinematic visuals.

By simply adding the powder and stirring, a rich aroma spreads and the flavor becomes more authentic.

The expressions of people tasting it further convey the quality of the taste.

The song that accentuates the blissful mood of these scenes is “Milk” by Hey Brown.

Its gentle, acoustic guitar-centered sound and layered, tender vocals are striking, delivering a warmth that directly evokes the quiet joy of everyday life.

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