Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (151–160)

Hoyu CIELO Color Treatment “Quick Root Retouch” / Hair Color Cream “Hair Color You Believe In”MEGUMI、YOU

Cielo Color Treatment “Quick Root Retouch” Version 30 seconds MEGUMI YOU

CIELO Hair Color Cream “The Hair Color YOU Believe In” 30-second version MEGUMI YOU

This commercial introduces how easy Cielo’s color treatment and hair color cream are to use through an exchange between MEGUMI and YOU.

It focuses on the convenience and effectiveness of simply adding them to your usual hair care routine to even out your hair color.

By incorporating them into daily life, you can really feel your hair moving closer to your ideal shade—something that comes across in the two women’s smiles.

The ad also highlights sales performance in the hair-color market, conveying the confidence behind the product.

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Recruit Zexy “This Month’s Zexy, June 2025 Issue (Released April 2025)”Anji Ikebata, Takumi Nishigaki

"This Month’s Zexy" TV Commercial, June 2025 Issue (released in April 2025)

This commercial highlights and introduces the luxurious freebies and perks—one of Zexy’s biggest draws—emphasizing a fun, uplifting mood.

Alongside practical items for daily life like eco bags, it also solidly features wedding-related content, such as a book to read first once your engagement is set.

The fact that Anji Ikebata and Takumi Nishigaki are dressed in glamorous outfits is another key point, expressing the splendor of marriage.

Overall, it conveys how happy marriage can be, wrapped in a bright, festive atmosphere.

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MUFG Bank Card Loan: “For Your Choices. Usage Purposes” EditionSatomi Ishihara

Mitsubishi UFJ Bank Card Loan 'For Your Choices.' Usage Purposes Edition [Mitsubishi UFJ Bank Official]

This commercial presents data on how MUFG Bank’s card loans are actually used and conveys the desire for them to be considered by a wide range of people.

While card loans are often associated with emergencies, the ad shows they’re also used for casual situations like leisure and shopping, and that—as long as you plan carefully—they can help broaden your options for action.

With Satomi Ishihara explaining things with a bright expression, it also gives off a positive impression.

At the same time, the video realistically portrays that the fine-print disclaimers are detailed, suggesting it’s best to do some research first.

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Ajinomoto Amino Vital ami-katsu “Commute” Version / “Dance” Version

"amino VITAL" Ami-katsu Commuting Edition 15 Seconds

“amino VITAL®” ami-katsu Dance Version, 19 seconds

This commercial depicts exercise scenes in everyday life while promoting how Amino Vital’s “ami-katsu” supports them.

It speaks to how easy it is to incorporate ami-katsu even during small activities—like choosing the stairs over the escalator or joining in your child’s dance.

The frequent smiles throughout also convey the joy of feeling your body being built up.

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Nissan: “A Car That Really, Really Hits You in the Heart”Ryohei Suzuki

[Company] TV Commercial: “A Car That Really, Really Hits You in the Heart”

In this ad, Ryohei Suzuki frankly conveys what users truly want from a car.

While acknowledging advances like self-driving and electric vehicles, he says what people really seek is the excitement that comes from powerful performance.

Nissan emphasizes that it fully meets that desire, expressing strength through scenes of the car cutting through the landscape.

Suzuki’s bright smile further underscores the impression of a powerful drive that answers those expectations.

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Meiji Chocolate Effect: “Doctor Recommended” VersionChankawai

Chocolate Effect - “Doctor Recommended” Version - 30 Seconds

This commercial promotes the idea that Meiji’s Chocolate Kouka can reliably support your health.

It follows a storyline where Chankawai, who is troubled by poor health check results, is advised to try Chocolate Kouka, expressing the hope that he’ll use it wisely to improve his health.

Although chocolate usually isn’t associated with health, the presentation of solid data inspires trust and reassurance.

And from Chankawai’s final smile, you can sense his willingness to believe and give it a try.

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Latest TV commercials [May 2025] (161–170)

Rakuten Mobile “Rakuten Strongest Satellite Service” Edition

Rakuten Ultimate Satellite Service

This commercial announces the launch of Rakuten Mobile’s Saikyo (Ultimate) Satellite Service and explains what this high-speed internet connection offers.

Because it uses satellites, it strongly emphasizes that it reliably covers all of Japan and can be used even during disasters.

By depicting a successful video call, it also helps dispel concerns about practicality.

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