Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (161–170)

Kumagai Gumi: “Teach us, Kuma-san!” / “Making Smiles Come True”Haruna Kawaguchi

Kumagai Gumi TV commercial “Tell us, Mr. Kuma!” 30-second version

Kumagai Gumi TV Commercial “Making Smiles Come True” — 30 seconds

This commercial introduces various initiatives by Kumagai Gumi that go beyond the framework of architecture, conveying the broader potential of construction technology.

It expresses how challenges in new fields are made possible precisely because of their advanced capabilities—such as overseas expansion efforts, the use of IT and DX, and new systems for food production.

It also highlights the completion of the Zero-Carbon Baseball Park and portrays the bonds within the team that achieves such high-level technology.

The look of awe on Haruna Kawaguchi’s face as she witnesses these initiatives further conveys the sophistication of the technology involved.

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Kao Curel “Born: Wearable Stratum Corneum Care” Version

Curel is born. Wearable stratum corneum care.

This commercial showcases the effects embedded in Kao’s Curel and what “wearable stratum corneum care” is, by highlighting people actually using it.

It also conveys the message that if you’re dissatisfied with your skin despite taking care of it, you should try Curel.

The visuals depict spraying the product onto the skin to create a layer that seals in moisture, gradually improving skin quality.

At the end, there’s even a scene where this created layer is peeled off, which further grabs the viewer’s interest.

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Kao Sofina iP “Water-Glow Peeling Foam Serum: Birth” VersionFumiya Takahashi

SOFINA iP Kao SOFINA iP Mizumitsu (Water-Glow) Peeling Foam Serum – Birth (Launch) 15-second Commercial starring Fumiya Takahashi CM

This commercial showcases the effects on the skin when using Sofina iP by featuring actual footage of the product in use.

It shows Fumiya Takahashi gently applying it to his skin and clearly conveys—along with explanations—that it brings you closer to beautiful skin.

The softly blurred visuals are another highlight: this unique floating sensation emphasizes the product’s gentleness on the skin and enhances the impression of radiance.

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Zespri Kiwi 2025: “Deliciously Boost Your Nutrition with Ease”

Zespri Kiwi TV Commercial 2025: “Effortlessly Nutritious Agerricious” – 60 seconds

This commercial uses puppet show–style visuals to portray how important nutrition is in our daily diets—and how hard it is to maintain a good balance.

The previous installment depicted the realization of the importance of a healthy diet, while this one focuses on the struggle of being chased by the demands of nutritional balance.

It conveys the message that, while getting nutrients through vegetables is important, it can be difficult—and that’s when we want you to turn to fruits like kiwifruit.

What makes the drama of these visuals even more moving is the original song, which seems to sing the story itself.

From a distressed tone that suggests wrestling with a problem to the emotional lift when the importance of fruit is realized, the music expresses it all vividly.

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Ajinomoto AGF ‘A Little Luxurious Coffee Shop’ Instant Coffee: ‘Delicious Happiness on Ice’ EditionNana Eikura

AGF® Instant Coffee “Delicious Happiness on Ice” – 30 Seconds

This commercial highlights how easy AGF instant coffee is to use, presented through Nana Eikura.

It emphasizes that it dissolves in milk and water, cheerfully conveying that you can enjoy delicious coffee with ease.

While explaining how to use it, the ad also spotlights the fun of making it quickly, set to a parody of “If You’re Happy and You Know It.” The lyrics are adapted to explain the usage, and combined with the original lighthearted melody, the sense of ease and enjoyment really comes through.

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Funabashi Racecourse “Horse” Version / “Park” VersionKanako Momota

Momoiro Clover Z’s Kanako Momota tours Funabashi Racecourse! She enjoys the famous grilled offal and is moved by the illuminated night view / Funabashi Keiba commercial

This video features Kanako Momota touring Funabashi Racecourse, experiencing the immediacy of racehorses sprinting past and savoring unique foods you can only find there.

By depicting both nighttime and daytime racing, it clearly conveys that this is a place people of all generations can enjoy together.

The song used to emphasize the video’s sense of presence is Asian Kung-Fu Generation’s Haruka Kanata.

Its powerful bass tone is striking, and the way it unfolds into a full band sound conveys a forward-driving energy.

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J.League: “Let’s go have fun at the J.League during Golden Week” versionTomoharu Shoji, Miki Fujimoto

Tomoharu Shoji shouts his “love” toward the 30 Club! The song is Little Glee Monster’s “For Decades.” New CM “Let’s go have fun at the J.League this Golden Week” version released nationwide and in 29 club-specific versions.

This commercial conveys the excitement of a fun campaign that might let you attend a J.League match during Golden Week, told through the playful interactions of the married couple Tomoharu Shoji and Miki Fujimoto.

In the end, Shoji shows off a jersey and shouts his love for the team, and with 30 different variations, you can really feel the fun and joy.

The song that further boosts the thrill of discovering such a holiday treat is Little Glee Monster’s “For Decades.” You can clearly feel the group’s signature layered vocals, which, combined with the grand sound, also convey positive emotions.

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