[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (101–110)
Arctic Popsicle
When it comes to ice pops, people in Kansai are most familiar with 551 Horai, but we mustn’t forget Hokkyoku’s ice pops either! In this commercial, a penguin living at the North Pole appears to a cute, comical melody.
Watching the scene where colorful ice pops are lined up like the aurora in the Arctic sky, you can really feel how strongly they lean into the “Hokkyoku” theme.
And the song—though short—delivers a different kind of impact from 551’s.
The bouncy, upbeat singing style sticks in your head and won’t let go!
Kansai Electric Power: “The People Who Support the Everyday”Nao Kosaka
This commercial begins with a scene where Nao Kosaka expresses her gratitude to her mother, who cooks meals every day, and to the man who cleans the streets.
It then highlights that Kansai Electric Power is generating electricity through various means to make everyday access to electricity possible.
Another key point is that they’re not just producing electricity, but doing so in ways that consider the global environment.
Kansai Electric Power: “What We Can Do for the Environment” (Edition)Sadao Abe
It portrays Sadao Abe steadily working on things he can do in his daily life “for the environment.” In the latter half of the commercial, it introduces the initiatives Kansai Electric Power is undertaking to reduce carbon dioxide emissions when generating electricity.
Itami Sangyo Co., Ltd.
The Itami Sangyo commercials are often heard not only on TV but also on the radio.
Many people in the Kansai region will recognize the sound logo “Ii ne, ii ne, Itami mai” and the phrase “Itami Sangyō-jin.” By the way, many may not know that Itami Sangyo also handles infrastructure like electricity and gas.
It’s a company engaged in a wide range of businesses, including the sale of electricity, gas, and rice.
Betsutora Kamaboko
Betsutora Kamaboko is a company in Kishiwada, Osaka that makes surimi products like kamaboko and chikuwa.
Speaking of their commercials, they’re memorable for a man singing a theme song like an enka ballad toward the sea and letting out a howl at the end.
The singer of this CM song—conveying the message that they’re working hard to make kamaboko—is actually the enka singer Ichiro Toba! Since the company sells products made from the bounty of the sea, choosing Toba, who’s strongly associated with the image of a seafaring man thanks to his song Brothers’ Ship, is a perfect fit.
The song itself leaves a strong impression, and many people in Kansai probably have it stuck in their heads even if they don’t usually listen to enka.