A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [May 2026] roundup of the latest trending commercial songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (101–110)
Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue


This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.
Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.
Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.
It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.
Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue


This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.
It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.
Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?
Kao Bioré Body Sheets: “The Song of the All-Over Refresh Sheets”

This memorable commercial featuring an original song that says “Kids’ job is to sweat” is an ad for Kao’s Biore Body Sheets.
Kids sweat a lot—whether they’re playing hard or sleeping a lot.
The video highlights how just a quick wipe can make them feel as fresh as if they’d taken a shower.
Kao Biore u Kitchen Gel Hand Soap: “Off in One Go”

This is a commercial for Biore u Kitchen Gel Hand Soap, a hand soap for the kitchen.
The product’s features are introduced to a catchy melody, and many people probably found themselves listening all the way to the end.
What’s more, because it shows concrete use cases in the kitchen, I’m sure many viewers thought, “I want to try it!”
Kao Biore u Kitchen Gel Hand Soap: “Off in One Go”

This is a commercial for Biore u Kitchen Gel Hand Soap, a hand soap for the kitchen.
The product’s features are introduced to a catchy melody, and many people probably found themselves listening all the way to the end.
What’s more, because it shows concrete use cases in the kitchen, I’m sure many viewers thought, “I want to try it!”
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (111–120)
Kao Merit THE MILD “Everyone Feels Good” VersionHidetoshi Nishijima

This commercial conveys, through Hidetoshi Nishijima’s narration, that by using Merit, you can gently support your family’s cleanliness.
Nishijima’s soft-spoken voice and the smiling faces of the family on screen communicate everyone’s thoughtfulness.
It also highlights how, within that gentleness, you can truly feel the effectiveness—such as its mildly acidic formula and dust shield—another key point to note.
Kao Merit DAY+ “Tried the Outdoor Shampoo” VersionShiori Ishikawa

This is a commercial introducing outdoor shampooing with Merit DAY that eliminates hair greasiness whenever you’re worried about sweat.
It shows in refreshing visuals that with Merit DAY sprays and wipes, you can feel refreshed even after sports.
Watching Shiori Ishikawa’s expression brighten, the content also conveys an attitude of supporting youthful spirit.


