A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [May 2026] roundup of the latest trending commercial songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (111–120)
Kao Merit PYUAN “Odor Cleanse” VersionAyami Nakajo
This is a commercial that announces the launch of Kao’s haircare brand, PYUAN, while also conveying the benefits it offers.
It shows Ayami Nakajo struggling with hair concerns, then depicts how using PYUAN eliminates dirt and odors.
With her bright expression and the introduction of the colorful bottles, the ad emphasizes not only effectiveness but also a sense of style.
Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin
This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.
Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.
With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
Kao Merit “Spring Mother and Daughter” (version)Rena Tanaka, Suzune Hikichi, Zenta Umegaki
This commercial warmly conveys the feeling of family, depicting a mother and daughter using Merit, talking about how it feels to use it and catching up on each other’s lives.
As they wash their hair, they share hair-related stories and celebrate small joys together—a scene of everyday happiness.
The exchanges of smiles between Rena Tanaka and her daughter further emphasize the happiness captured in the visuals.
The light, airy singing in the background also evokes the simple joys of daily life.
Kao Men’s Biore ONE: “Hair, Face, Body – This One Bottle & Lotion Spray” / “Lotion Spray – A Shower of Lotion” / “Lotion Spray – One Bottle, Spritz Spritz Spritz”
In Kao’s Men’s Biore ONE commercial series, the emphasis is on the convenience of “one bottle that moisturizes your hair, face, and body.” Even men who thought skincare with lotion was a hassle might find themselves drawn in, thinking, “I could do this.”
Kao Men’s Biore THE FACE ‘I love it so much I don’t want to lend it’ versionMasaki Suda, Kai Inowaki
This funny exchange between Masaki Suda and Kai Inowaki is from Kao’s Men’s Biore THE FACE commercial.
In the ad, when Inowaki asks, “Got any face wash?”, Suda—who likes it so much he doesn’t want it to run out—answers, “No.” But Inowaki finds THE FACE in the bathroom and uses it to feel refreshed.
Meanwhile, Suda’s inner monologue gushes about THE FACE’s appeal, and he’s shocked that it was used without permission, making for a humorously staged sequence.
Another charm of this CM is that you get the rare chance to hear Suda speaking in Kansai dialect.
Kao Men’s Biore ONE “Wash Your Whole Body & Smells Great” Version
This is the Kao Men’s Biore ONE commercial, “Washes Your Whole Body & Smells Great,” featuring the cute characters drawn by illustrator Seiji Matsumoto.
Amazingly, this smart product lets you wash your hair, face, and body all with just one bottle.
The animation is clear and easy to understand, too.
