A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (81–90)
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
Kao Merit “Spring Mother and Daughter” (version)Rena Tanaka, Suzune Hikichi, Zenta Umegaki
This commercial warmly conveys the feeling of family, depicting a mother and daughter using Merit, talking about how it feels to use it and catching up on each other’s lives.
As they wash their hair, they share hair-related stories and celebrate small joys together—a scene of everyday happiness.
The exchanges of smiles between Rena Tanaka and her daughter further emphasize the happiness captured in the visuals.
The light, airy singing in the background also evokes the simple joys of daily life.
Kao Biore UV Aqua Rich Light-Diffusing UV “I Diffuse Light” VersionFumi Nikaido
This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.
It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.
Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.
With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.
Kao MeritMakiko Esumi, Mayuko Takada, Chiriko Sakashita
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
Kao Merit PYUAN “Birth” Version / “It’s a Secret” VersionAyami Nakajo
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.