A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [May 2026] roundup of the latest trending commercial songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (111–120)
Kao Laurier Sara Pure Absorbent “Today, with Laurier” Version
As we give birth and get older, our muscles can weaken, making us worry about leaks when we go out.
This is a commercial for Laurier’s ultra-thin absorbent liners that you’ll want to use at such times.
Composed of gentle animations that convey softness, it communicates a sense of care for women not only through the product but through the commercial itself.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (121–130)
Kao Laurier “Laurier at Work” Project Video AdFumi Nikaido
It’s a commercial in which Fumi Nikaido introduces Kao’s “Laurier at Work” project.
It straightforwardly conveys the small question that sparked the project and Laurier’s desire to solve it.
The quietly spoken tone gives it a documentary-like feel.
Kao Pyuora “Birth of a Carbonated Toothpaste”Hiroki Yamada
In this commercial introducing a new sensation: a carbonated toothpaste, Hiroki Yamada showcases how pleasant it is to use.
The fizzy foam helps clean even the tiniest gaps, and he looks amazed by the refreshing feel! This ad has probably piqued the curiosity of many viewers.
Kao Merit: “Our family uses Merit. Gentle strokes for spring.”Shunsuke Kazama, Kumiko Aso, Miyazon
It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.
With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.
The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.
His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.
Kao Merit 1988Yuriko Ishida
This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.
The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.
The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.
The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.
Kao New Beads “Morning” version / “Night” versionYuriko Yoshitaka
This is a commercial featuring Yuriko Yoshitaka introducing the New Beads lineup of laundry detergents.
The lineup includes Asa and Yoru, which use pleasant, aromalike fragrances, and the ad emphasizes that using this detergent makes the time spent hanging laundry feel especially comfortable.
The background music is Miki Imai’s signature song “PIECE OF MY WISH,” a refreshing and soothing track that perfectly matches the product’s image of a relaxing, aromalike scent.
Kao Biore Perfect Oil 2006
This commercial introduces Biore Perfect Oil, with the key point being that you can use it in the bath, presented through a distinctive song.
Because we emphasize makeup in every aspect of daily life, it tends to be hard to remove—but the ad conveys that with Perfect Oil, it comes off easily.
While boasting high effectiveness, it’s also gentle on the skin, a quality underscored by Yoeko Kurahashi’s vocals.
The way her singing alone rings out is striking, and the simple composition makes it feel like a hummed tune in the bathroom.