A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [May 2026] roundup of the latest trending commercial songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (131–140)
Kao Flair Fragrance ‘Morning Freshness that Lasts – Mei Nagano’ EditionMei Nagano
This is a commercial that, through narration by Satomi Ishihara and Mei Nagano, conveys how using Kao’s Flair Fragrance adds a touch of everyday happiness.
Although each of them chooses a different scent, both clearly feel happy, effectively expressing the idea of variations tailored to each person.
The song that further accentuates the film’s glamorous atmosphere is milet’s “Grab the air.” The standout feature is the vocals that soar as if singing toward the open sky, vividly conveying a positive feeling like the scenery is expanding.
Kao Biore Smooth Powder Sheets
This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.
High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.
The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.
With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.
Kao Merit PYUAN “Pure Foam” VersionAyami Nakajo
A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.
The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.
Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.
Kao Merit PYUAN “Collaboration” VersionAyami Nakajo
This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.
It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.
Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.
The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.
Kao Merit 1988Yuriko Ishida
This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.
It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.
Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).
The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.
Kao Merit “Gently” Version
This is a memorable Merit commercial with the catchphrase “Family, Love, and Merit.” It conveys the affection from parent to child.
In the CM, a girl’s voice covers Ringo Sheena’s “Happiness Theory.” The innocent singing voice is so adorable, isn’t it?
Kao Merit 2008Takashi Fujii, Otoha
This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.
A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.
Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.