A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [March 2026] Roundup of the Latest Trending Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (101–110)
Kao Attack ZERO “Fashion Show” EditionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
The Attack ZERO commercials are appealing for their fun plots featuring a star-studded cast, and I bet many people are fans.
In the new “Fashion Show” edition, as the title suggests, the cast walks the runway while highlighting stains and odors on clothing.
At the end, Tori Matsuzaka appears holding the Perfect Stick, introducing it as a solution that can clean everything up.
Just like the previous installment, the eye-catching direction remains a big draw.
Kao Biore u Auto Dispenser “Oops, it’s automatic!” VersionYu Sawabe
This is a commercial introducing the automatic foaming hand soap “Biore u Auto Dispenser.” It conveys the surprise of being able to get foaming soap on your hands without touching a pump—even after kneading hamburger meat—through Yu Sawabe’s powerful live commentary.
It also highlights its compact look and fully washable design, clearly showcasing its convenience.
Kao Kitchen Haiter, Kitchen Foam Haiter ‘Ultimate Bleaching’ EditionHiroshi Tamaki
A commercial highlighting the powerful bleaching ability of Kitchen Awa Haiter.
It shows the product being sprayed directly onto a cutting board, demonstrating the foam’s clinging power and bleaching effectiveness.
The ad features actor Hiroshi Tamaki, and his reactions help convey the product’s appeal.
Kao Men’s Biore THE FACE ‘I love it so much I don’t want to lend it’ versionMasaki Suda, Kai Inowaki
This funny exchange between Masaki Suda and Kai Inowaki is from Kao’s Men’s Biore THE FACE commercial.
In the ad, when Inowaki asks, “Got any face wash?”, Suda—who likes it so much he doesn’t want it to run out—answers, “No.” But Inowaki finds THE FACE in the bathroom and uses it to feel refreshed.
Meanwhile, Suda’s inner monologue gushes about THE FACE’s appeal, and he’s shocked that it was used without permission, making for a humorously staged sequence.
Another charm of this CM is that you get the rare chance to hear Suda speaking in Kansai dialect.
Kao Segreta “Concentrated Beauty Serum Shampoo” / “Indulge Your Hair in Luxury”
This is a commercial for Segreta, a shampoo released by Kao.
It strongly emphasizes its high quality, starting with the luxury of concentrated beauty serum ingredients, and many viewers likely thought, “I’d like to try it at least once.” The simple, beautiful visuals also fully convey the product’s appeal.