A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory Commercial Roundup: Popular beverage ads like BOSS and Kin-Mugi (181–190)
Suntory BOSS Alien Jones ‘Railway’ EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Jun Miura, Goro Yamada
It’s a commercial that likens life to a journey, told through a story in which Tamori rides a train and experiences encounters with various people.
On the train, his meeting and parting with Yasuko Matsuyuki and his friendships with Jun Miura and Goro Yamada are depicted, conveying the charm of life’s ups and downs.
Tommy Lee Jones appears as a crew member, and at the end the train takes to the sky, where he shows Tamori a beautiful fireworks display from above.
The familiar “Change The World” plays as the BGM, lending the commercial a gentle, calming feel.
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (191–200)
Suntory BOSS “TOKYO” versionTommy Lee Jones, Tamori, Shioli Kanjiyā
This commercial features Tamori taking a water taxi driven by Tommy Lee Jones to sightsee around Tokyo.
Through the perspective from the river, it rediscover’s Tokyo’s charms and looks back on the history of water transport in the Edo period—revealing many things via the river.
The BGM is Eric Clapton’s “Change the World.” The original was sung by Wynonna Judd, but Eric Clapton’s version was created for use in the film Phenomenon.
Suntory Reserve 10 Years 1996 / Kirin Beer: Shochu Soda “That’s pure happiness.” Version
Many people probably find themselves itching with that feeling of “I’ve heard this before, but I don’t know what it’s called!” This piece was originally written by Ary Barroso in 1939 under the title “Aquarela do Brasil.” It was later covered by many artists and came to be widely known by its current title, “Brazil.” Over the years, multiple commercials have used various artists’ cover versions: Jeff and Maria Muldaur’s version was featured in a 1996 Suntory Reserve 10 Years commercial, and Tokyo Ska Paradise Orchestra’s cover was used in a 2024 Kirin Beer commercial.
It’s truly a classic beloved across eras and genres.
Suntory Draft Beer MALT’S
The song ‘’S Wonderful’ used in the commercial for Suntory Draft Beer MALT’S was composed in 1927 by the Gershwin brothers, Ira and George Gershwin.
In addition to being performed in the Broadway musical ‘Funny Face,’ it was also used as the theme song for the 1957 film ‘Funny Face.’ The commercial features a version arranged for strings by the Alban Berg Quartet, giving it a more leisurely and elegant atmosphere than the original.
Suntory Kinmugi “Evening Drink Sour” – “We’ve Started Sour” VersionHaru Kuroki
This commercial highlights the surprising fact that Kin-Mugi has started making a sour, drawing attention to what it tastes like.
In the ad, Hana Kuroki drinks Kin-Mugi Evening Drink Sour and shares her thoughts, and the expansive barley field in the background adds a refreshing feel.
Helping to further emphasize the sense that something new has begun is “Bittersweet Samba.” Well-known as a radio theme song, this track clearly conveys the anticipation that something is about to start.
Its bright brass tones are striking, and the music gives a sense of fun.
Suntory Kinmugi “Heading Home Today” VersionYutaka Takenouchi, Hana Kuroki
In the commercial “Coming Home Today,” Yutaka Takenouchi plays a manga editor and Hana Kuroki works as a florist, with scenes showing them drinking Kin-Mugi at home after work.
No matter how tough the job is, aren’t there many people who keep going by thinking, “Once I get home, I have something to look forward to!”? The BGM is the familiar “Bittersweet Samba” from Kin-Mugi’s commercials.
It’s well known as the theme song of the radio program All Night Nippon, and originally a piece by American trumpeter Herb Alpert.
Suntory The Peel: Revenge of the Rind – “Debut” / “4/1 Teaser” / “On Stage” / “Joining the Crew”Yo Oizumi, Takumi Saito, Sosuke Ikematsu
This is a commercial introducing the deliciousness of The Peel, a lemon sour made with lemon peel.
Yo Oizumi passionately explains how the slightly bitter flavor from the lemon peel creates a mature, grown-up taste.
It’s true that sours highlighting juice are common, but ones that spotlight the peel are rare—so you can’t help but wonder what it tastes like! The BGM is James Brown’s “I Got You (I Feel Good).” Released in 1964, the song features irresistibly funky vocals.