A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory Commercial Roundup: Popular beverage ads like BOSS and Kin-Mugi (181–190)
Suntory BOSS “Forbidden Planet” EditionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, Ryunosuke Kamiki, Miyuki Nakajima, Soichi Noguchi
In the 2022 commercial “Forbidden Planet,” a world is depicted where working has been prohibited by President of the Universe Miyuki Nakajima.
By portraying a timeline in which people want to work but aren’t allowed to, it prompts us to reflect on the pride and sense of purpose each person holds toward their job.
The BGM features Miyuki Nakajima’s “Headlight, Taillight.” Released in 2000 as the B-side to “Chijō no Hoshi” (“Earthly Stars”), the song conveys a somewhat decadent atmosphere while depicting people who keep moving forward with their dreams.
It’s a track that fosters a positive feeling and ties in with the commercial’s content.
Suntory BOSS Alien Jones “Grand Sumo” EditionTommy Lee Jones, Takamisakari
This is a commercial that aired in 2013, the year Takamisato, a popular sumo wrestler of the Heisei era, retired.
It features footage of his bouts and scenes of the crowd cheering, creating a spot that serves as a fitting capstone to his career as a rikishi.
The background music is Miyuki Nakajima’s “Ito” (Thread), which further enhances the warm atmosphere of the commercial.
Released in 1998, the song likens human encounters to threads weaving a fabric, and together with its gentle melody, it becomes a deeply moving piece.
Suntory Green Tea Iyemon: ‘Iyemon — Kyoto in Your Heart. Spring.’ EditionNao, Yu Aoki
It’s a commercial that promotes the revamped Suntory Iyemon while also speaking to the charm of its hometown, Kyoto.
It conveys, from multiple angles, what makes Kyoto such an appealing place—for example, a version where Nao dives into Kyoto’s spring and experiences its beauty, and another that depicts a drama starring Nao and Yu Aoki set in Kyoto.
The song that further highlights Kyoto’s gentle spring atmosphere is Haru Yuko’s “Hanasaku Tabiji.” Its calm sound paired with her tender vocals is captivating, evoking the beauty of spring and a sense of positive hope.
Suntory BOSS Alien Jones: ‘Human History’ EditionTommy Lee Jones
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
Suntory -196 “What?! Acerola Double is out!” Version
The -196 commercial is a blast with its high-energy vibe from start to finish.
In addition to the familiar face of Nagisa Shibuya, comedian Yasuko also appears, and while their banter doesn’t always make perfect sense, it’s funny and somehow heartwarming to watch.
The BGM continues to use an arrangement of Magokoro Brothers’ “Dokan” from the previous installment.
It’s a classic at baseball games and a song that really lifts your spirits when you hear it.
Suntory -196 “What?! Now Even Tastier Double Lemon!” VersionNagisa Shibuya, Yasuko
Among the commercials featuring Nagisa Shibuya, the one you probably see most often is the -196 ad.
In the spot that began airing in January 2025, titled “What?! It’s even tastier—Double Lemon!”, she co-stars with comedian Yasuko.
The pairing of Shibuya’s high-energy vibe and Yasuko’s characteristically laid-back mood is really entertaining.
The background music continues from the previous installment, using an instrumental arrangement of Magokoro Brothers’ ‘Dokan.’
Suntory BOSS Alien Jones “Kyoto” EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Momiji Yamamura, Shinichi Shinohara
This is a commercial featuring Tamori sightseeing in Kyoto in autumn.
A series of evocative scenes unfolds, including autumn leaves and quintessential Kyoto streetscapes.
The whole CM has a calm, beautiful atmosphere, but it also slips in a few moments that will make you chuckle—see if you can spot them.
The background music is “Change The World,” well known from BOSS commercials.
This refreshing, mellow song was sung by Eric Clapton in 1996.