A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (171–180)
Suntory The Premium Malt’s “A Good Day, Premol. The Ice Refrigerator” VersionYo Oizumi, Shigeyuki Totsugi
In the Suntory The Premium Malt’s commercial, “A Good Day, Premol.
Ice Refrigerator,” summery scenes unfold! While Yo Oizumi shaves down a big block of ice to build an ice refrigerator, Shigeyuki Totsugi arrives.
The two are excited, thinking everyone will be thrilled when they show up—but the punchline is a hilarious twist: they forgot to invite everyone! The BGM features a mashup version of singer-songwriter Tani Yuuki’s signature song “X/Y/Z” with “In The Mood.” The two classics blend perfectly, so be sure to give it a listen.
Suntory The Premium Malt’s Kaoru Ale “Suzu Hirose Tries Putting 90% of the Book into Practice” Version / “We Asked the 90% Book’s Author About the Remaining 10%” Version Suzu Hirose
This commercial for The Premium Malt’s Japanese Ale Kaoru Ale is themed around the abundance of books titled “XX is 90%,” the so-called ‘90-percent books.’ In the “Suzu Hirose Tries the 90-Percent Books” version, it’s fun to see various sides of Hirose as she tries out what those books say.
And in the “We Asked Authors of 90-Percent Books What the Remaining 10% Is” version, the authors give some unexpected answers that are really interesting, so be sure to watch until the end.
Suntory The Premium Malt’s Japanese Ale Kaoru Ale “Aqua Timez × Kaoru Ale” VersionAqua Timez
This is a commercial for Kaoru Ale that features live footage of Aqua Timez, who reunited in 2024.
In the CM, they perform their first single after reuniting, “Hitoshizuku,” and many viewers were surely captivated by the unmistakable Aqua Timez vibe and the refreshing, pleasant melody line.
Especially for listeners born in the Heisei era, it may have brought back memories of frequently listening to their songs during their school days.
The ending of the CM also memorably shows the members toasting with Kaoru Ale.
Suntory The Premium Malt’s Kaoru Ale “Premol-ko-chan: Blue Rose” Version Suzu Hirose, Sairi Ito, Joe Odagiri
This is the “Blue Rose” episode from the Premol-ko-chan series, which depicts a world line where the characters have grown into sophisticated adults.
Hanawa-kun, played by Joe Odagiri, gives blue roses to Maruko and Tama-chan, and then the three of them toast and drink The Premium Malt’s together.
It’s a development you’d never imagine in the original, and it gives you a mix of excitement and a slightly restless, fluttery feeling.
Suntory The Premium Malt’s “Premolko-chan: The Letter” / “Premolko-chan: Reunion”Suzu Hirose, Sairi Ito, Joe Odagiri
In this commercial, the grown-up versions of Maruko, Tama-chan, and Hanawa-kun from the anime Chibi Maruko-chan are depicted.
As the title “Puremoruko-chan” suggests, they’ve become premium adults, and the setting is New York.
Maruko is played by Suzu Hirose, Tama-chan by Sairi Ito, and Hanawa-kun by Joe Odagiri, all portrayed as impressively cool adults far beyond what you might imagine from the original.
The background music is an arranged version of the theme song Odoru Pompokolin, giving it a mature, premium feel.
Because it’s based on such a familiar work, the commercial really grabs your attention.
Suntory Commercial Roundup: Popular beverage ads like BOSS and Kin-Mugi (181–190)
NTT Docomo Vaundy × Docomo Youth Support Movie “#Youth Time Trip” / BOSS CAFFEINE ‘You Awake? Time Signal’ Version
The globally acclaimed singer Vaundy has drawn a lot of attention.
His song “mabataki” is featured in two commercials.
One is for the Docomo Youth Support Movie; its coming-of-age story pairs perfectly with his refreshing vocals.
The second is for BOSS CAFFEINE, a commercial themed around waking up, which ties in with the song’s eye-focused lyrics.
The fact that the track fits a variety of situations may be one reason it’s so beloved.
Suntory Suntory Draft Beer “The Too-Long Summer Days” / “An Adult Summer Vacation”Kento Yamazaki, Mone Kamishiraishi, Kenji Sakaguchi, Oswald, AiNA THE END, Sei Hiraizumi
The Suntory Draft Beer commercial “Adults’ Summer Vacation” portrays adults who work hard and rest hard.
Watching the cast enjoy summery activities like barbecues and fireworks might have made many of you think, “I want to plan something fun for this summer!” The familiar song ‘Like the Flow of the River’ is used as the BGM, but this time it’s sung by Aina the End.
Her distinctive vocals are striking, so be sure to listen closely.