A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (161–170)
Suntory Draft Beer “Hokkaido Area TV Commercial” VersionMimu Takiya, Masaki Sasaki, Haruhiro Katsuuchi
This commercial introduces delicious cuisine from the Hokkaido area that pairs perfectly with Suntory Draft Beer.
It highlights Hokkaido’s autumn foods—like fish and vegetables—while Mimyu Takiya expresses her desire to enjoy them with Suntory Draft Beer.
The structure, which shows her smiling brightly, clearly conveys both the tastiness of the food and the appeal of Suntory Draft Beer that enhances it.
At the end, it also makes sure to promote the MY Sun-Nama Jug campaign, where you can have your name put on a mug.
Overall, it’s a commercial that feels fun from start to finish.
Suntory Green Tea Iyemon Tokucha — Tokucha Research Institute “Tokucha Quest” version / “Evidence” versionMasahiro Motoki, Mone Kamishiraishi
This is a series of commercials for Suntory Green Tea Iyemon Tokucha that will make you chuckle at the banter between Masahiro Motoki and Mone Kamishiraishi.
In the “Tokucha Quest” version, Director Motoki is hooked on a game, and in the “Evidence” version, he’s comically corrected by Kamishiraishi on his pronunciation of the word “evidence.”
Suntory commercial roundup: Popular beverage ads like BOSS and Kin-Mugi (171–180)
Suntory Goma Mugicha ‘March of Goma Mugicha’ versionKatsumi Takahashi, Kazuki Iio, Sairi Ito
It’s a commercial that emphasizes lowering blood pressure isn’t easy, and, in addition to being mindful of diet and exercise, recommends drinking Goma Mugicha (sesame barley tea).
The appeal is delivered through a song performed by the cast, resulting in visuals that make you want to keep watching.
Suntory Umeshu [Umeshu Aged at the Yamazaki Distillery Blend] Superior “Umeshu from the Yamazaki Distillery?” EditionKeigo Oka
This is a commercial for plum liqueur made at the Yamazaki Distillery, which is famous as a whisky distillery.
The product, which uses whisky as an ingredient, is promoted as having a rich, deep flavor derived from the whisky.
The calm narration combined with the cool visuals creates a refined, adult-oriented feel.
By the way, the piano BGM that plays a major role in setting the mood was composed as an original piece specifically for this commercial.
Suntory Tokyo Craft ‘Okay, I’m heading back to Tokyo — by Tokyo Craft’ version
This gently anime-style commercial is for Suntory’s canned beer, Tokyo Craft.
The story portrays people who have left their hometowns and are working hard in Tokyo—something that many in the same situation will likely relate to.
It’s a wonderful ad with a nostalgic feel that might make you miss your hometown.
Suntory Kyogetsu Green: “A Little Shake of Sansho” / “Fun Drinks Are Good Drinks” / “That Person’s House Is an Izakaya”Kurumi Nakada, Sunny Day Service
This spot, which shows everyone happily drinking together, is a commercial for Suntory’s Kyogetsu Green.
In the “A Pinch of Sansho” version, it depicts a home party and introduces tasty ways to enjoy Kyogetsu Green; in the “Good Drinks Are Fun Drinks” version, it shows everyone having a great time and also includes a performance scene by Sunny Day Service.
The background music features a track by Sunny Day Service.
It’s an upbeat, refreshing song, and many listeners may want to hear the full version; however, as of the commercial’s release, the track has not yet been officially released.
Suntory BOSS Alien Jones ‘Detective: Taiyo ni Hoero’ VersionTommy Lee Jones, Raita Ryu, Akira Onodera, Hiroshi Katsuno, Ryo Kinomoto, Yutaro
This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.