A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
When you think of Suntory, you think of a manufacturer that handles a wide range of beverages—soft drinks like coffee, tea, and juice, as well as alcoholic drinks like beer and whisky.
Besides BOSS and Kinmugi, there are many products you’ve probably tried at least once, such as Iyemon, Natchan, The Premium Malt’s, and Horoyoi.
With so many well-known products, Suntory’s TV commercials are aired frequently, too.
In this article, we’ll introduce a comprehensive lineup of Suntory commercials, both old and new.
Recently, there have been many commercials with captivating and humorous storytelling, so take this opportunity to enjoy them at your leisure.
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Suntory commercial roundup: Popular beverage ads like BOSS and Kinmugi (121–130)
Suntory BOSS Alien Jones ‘Detective: Taiyo ni Hoero’ VersionTommy Lee Jones, Raita Ryu, Akira Onodera, Hiroshi Katsuno, Ryo Kinomoto, Yutaro
This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.
Suntory BOSS “Forbidden Planet” EditionTommy Lee Jones, Koji Yakusho, Hana Sugisaki, Ryunosuke Kamiki, Miyuki Nakajima, Soichi Noguchi
In the 2022 commercial “Forbidden Planet,” a world is depicted where working has been prohibited by President of the Universe Miyuki Nakajima.
By portraying a timeline in which people want to work but aren’t allowed to, it prompts us to reflect on the pride and sense of purpose each person holds toward their job.
The BGM features Miyuki Nakajima’s “Headlight, Taillight.” Released in 2000 as the B-side to “Chijō no Hoshi” (“Earthly Stars”), the song conveys a somewhat decadent atmosphere while depicting people who keep moving forward with their dreams.
It’s a track that fosters a positive feeling and ties in with the commercial’s content.
Suntory BOSS Alien Jones “Grand Sumo” EditionTommy Lee Jones, Takamisakari
This is a commercial that aired in 2013, the year Takamisato, a popular sumo wrestler of the Heisei era, retired.
It features footage of his bouts and scenes of the crowd cheering, creating a spot that serves as a fitting capstone to his career as a rikishi.
The background music is Miyuki Nakajima’s “Ito” (Thread), which further enhances the warm atmosphere of the commercial.
Released in 1998, the song likens human encounters to threads weaving a fabric, and together with its gentle melody, it becomes a deeply moving piece.
Suntory BOSS Alien Jones: ‘Human History’ EditionTommy Lee Jones
Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
Suntory BOSS Alien Jones “Kyoto” EditionTommy Lee Jones, Tamori, Yasuko Matsuyuki, Momiji Yamamura, Shinichi Shinohara
This is a commercial featuring Tamori sightseeing in Kyoto in autumn.
A series of evocative scenes unfolds, including autumn leaves and quintessential Kyoto streetscapes.
The whole CM has a calm, beautiful atmosphere, but it also slips in a few moments that will make you chuckle—see if you can spot them.
The background music is “Change The World,” well known from BOSS commercials.
This refreshing, mellow song was sung by Eric Clapton in 1996.