Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (131–140)
Brandenburg Concerto No. 3: First MovementJ.S.Bach

This commercial leaves a strong impression with Ayami Nakajo, whose appearance evokes a European lady—the same image used in the Afternoon Tea logo.
The girl who appears in the “Unsweetened Milk Tea” segment is the model Ange N., and her interaction with Nakajo is adorable.
There’s a heartwarming punchline at the end that will make you chuckle, so be sure to watch all the way through.
The BGM features Bach’s Brandenburg Concerto No.
3: First Movement, which fits the world of the commercial perfectly.
Canon and Gigue in D major for Three Violins and Basso ContinuoJohann Pachelbel

This commercial features the comedy duo Itsumo Kokokara, known for their signature “Sad Times” routine, promoting Marumiya’s Mapo Tofu seasoning mix.
In each ad, they introduce a relatable “sad moment” that makes you want to say, “So true!!” followed by a scene where having the Mapo Tofu mix saved the day.
The hand-drawn illustrations have a charming quality that makes you want to take your time and really look at them.
Please Don’t GoKC and The Sunshine Band


In the Galaxy Z Fold5 commercial titled “Carry the Big Screen,” it highlights how you can powerfully handle both play and work—continuing a game you were playing on the TV on the Galaxy Z Fold5, or picking up work you were doing on a computer on the Galaxy Z Fold5.
In the ad, there’s a visual gag that matches the lyrics of the background song “Please Don’t Go,” making it look like the TV and computer are pleading, “Don’t go!” Also, the version used in the commercial is a cover, and its vibe is quite different from the original track by KC & The Sunshine Band.
If only I could say I love youKERENMI & atarayo


The movie “Kokan Uso Nikki” (Exchange Fake Diary) is guaranteed to make your heart flutter with its fresh, vibrant scenes.
It’s a must-watch this summer, starring the rapidly rising young actors Fumiya Takahashi and Hiyori Sakurada! The TV spot that includes footage from the stage greeting is lovely, but be sure to also check out the theme song that ties into the film: “Tada Suki to Ietara” by KERENMI & Atarayo.
C.O.S.M.I.C LoveKawaguchi Yurina


Yurina Kawaguchi, who is active as a model, actress, and singer, appears in the commercial “Smartphone Debate – Both” for the foldable smartphone Galaxy Z Flip4.
Kawaguchi also performs the CM song, with her track “C.O.S.M.I.C Love,” released digitally in July 2023, being featured.
The lyrics are entirely in Korean, and the retro-pop melody line, which evokes a hint of nostalgia, sticks in your ears.
Kawaguchi’s cute vocals match perfectly, making it a number that naturally gets your body moving to the rhythm.
Ya Ya PowerKingupingU

This commercial portrays how the Apple Watch blends into everyday life and supports you day by day.
The touch-free controls are especially striking, conveying how it helps you live more smartly.
The featured track is “Ya Ya Power,” whose light, rhythmic feel underscores how the Apple Watch brings a sense of fun to each day.
King of SummerKinKi Kids

A McDonald’s commercial for the Spicy Bacon Potato Pie featuring KinKi Kids.
Set on a stage reminiscent of a summer music festival, the two sing “Natsu no Ousama” (King of Summer) and then enjoy the product.
It’s a refreshing summer song that perfectly matches the breezy festival atmosphere.


