Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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- Memorable Commercials [2021]
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- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (131–140)
infinite feat. Sorane, meiyoMAISONdes
This commercial promotes the evolution of Toyota’s Corolla series, much like a metaverse that embodies the progress of the times.
By showing a Corolla driving through a metaverse space, it conveys how the car has evolved in step with the era, society, and people’s lifestyles.
The featured song is ‘infinite feat.
Sora-ne, meiyo,’ whose digital sound and vocals strongly underscore the sense of technological advancement.
Tacata’MAX
This commercial introduces “Singapore-style Laksa,” one of the most popular flavors in Nissin’s World Cup Noodles series.
The CM uses MAX’s song “Tacata’,” swapping the titular word with “Laksa” while explaining the dish.
By comparing it to familiar things, it conveys what the flavor is like, yet intriguingly never quite tells you what laksa actually is—an element that draws you in.
With a flashy vibe—like MAX’s dance overlaid with photo composites—it’s a unique ad that straightforwardly communicates the sense of the unknown.
Song of HopeMISIA
Have you seen the commercial for Sony’s truly wireless earbuds, the WF-1000XM5, released with the tagline “A step above in serenity”? MISIA singing in the desert is overwhelmingly majestic, isn’t she? In the CM, she performs “Kibou no Uta” (Song of Hope), written and composed by the one and only Akiko Yano.
From the operatic-sounding intro, to the grand thematic scale of the lyrics, to MISIA’s vocals that seem to light one flame after another—no matter how you listen, it’s a monumental track for any listener.
It’s one of those highly recommended songs that makes you think, “I wish this would spread across the world!”
Oh yesMilky Music
This is a commercial recommending an energy boost with mushrooms so you can tackle what you want to do with full effort.
It conveys that good health is essential for spending each day with a smile, using photos of smiling faces from different generations.
“Oh yes” by Miruki, who is also active as a member of YARUKIST, is used as the CM song.
Its bouncy rhythm and pop sound, reminiscent of a kids’ song, evoke a joy that wells up from deep within the body.
Nameless PoemMr.Children
The Mitsui Fudosan commercial “Suzuchan from Mitsui: Housing Consultation,” featuring Suzu Hirose as “Mitsui’s Suzuchan.” Suzu Hirose attends her best friend’s wedding and gives a speech, but… when in doubt, she recommends Mitsui Fudosan.
The CM song uses Mr.Children’s “Namonaki Uta” as an instrumental track.
ETANewJeans
This commercial highlights the iPhone 14 Pro’s shake-free video capability, but many people are surely also captivated by the dancers and can’t get the catchy song out of their heads! “ETA,” included on the second EP Get Up by NewJeans—the five-member Korean girl group who also appear in the ad—is a danceable track that showcases their melodic rap and hip-hop choreography, both of which deserve attention.
Be sure to check out the music video as well, which, like the commercial, was shot entirely on an iPhone 14 Pro.
OMGNewJeans
This commercial shows the members of NewJeans enjoying Lotte Ita-Gum in a colorful, whimsical world.
The moment they pop the gum into their mouths, a burst of pop-style animation appears, conveying both deliciousness and a sense of exhilaration.
The song used is NewJeans’ “OMG,” and precisely because it has a calm rhythm, it seems to accentuate the dynamic energy of the visuals even more.