Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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Catchy Commercial Jingles [2023] (141–150)
WonderONE OK ROCK
This is a commercial for the Rugby World Cup, for which Asahi Beer is a sponsor of Japan’s national team.
It features footage from past matches and scenes of rugby fans from various countries cheering, conveying the excitement of the World Cup.
The background music is ONE OK ROCK’s “Wonder,” a rousing anthem with a powerful message: “Keep moving toward your goals without being bound by conventions.” Not only the lyrics, but also the arrangement and the vocal melody are powerful and compelling.
flopnikPEOPLE 1
Did you know there’s a drawing of a cat on the underside of the lid of Nissin Cup Noodles? This commercial announces a campaign where, if you photograph the cat on the underside of the lid with your smartphone, you can keep the cat on your phone.
A parody version of PEOPLE 1’s “Fropnik” is used as the BGM.
It’s a track with an unforgettable, addictive beat once you hear it!
Bad ReputationPoppy Ajudha
This is a commercial for Jack Daniel’s, a classic whiskey, and many viewers may find themselves moved by the message that appears in the latter half.
The background music is “Bad Reputation,” released by Joan Jett in 1981.
The song was once covered by Avril Lavigne, and for this commercial, the version sung by British singer-songwriter Poppy Ajudha is used.
GuerrillaRemi Wolf
This cleverly sarcastic, quintessentially international-style commercial is for Google’s smartphone, the Pixel.
It’s structured as a conversation between the rival devices—the iPhone and the Pixel—in which the Pixel’s advantages over the iPhone are revealed one after another.
In the latter half of the ad, a phrase from the song “Guerrilla” by San plays.
The snippet used in the commercial gives off a cool vibe, but if you listen to the whole track, you’ll be captivated by its catchiness and bright, fun atmosphere.
Even if the world ends tomorrow nowSEVENTEEN
Seven-Eleven’s Christmas commercial, “SPECIAL SMILE CHRISTMAS.” This one features the boy group SEVENTEEN.
Not only does it depict their Christmas party, but it also plays their song “Now — Even If the World Ends Tomorrow,” making it a real treat for fans.
muttSHISHAMO
It’s a song that portrays the ordinary days spent with someone special, expressing how one comes to feel small moments of happiness within them.
The light, buoyant band sound with a springy rhythm is striking, and the positive emotions come through clearly in the music.
A key point is that nothing particularly dramatic happens in the lyrics, which makes the small-scale events all the more relatable to everyone.
It’s a warm track that conveys a gentle hope for the future—the desire to cherish the small happenings of everyday life and move forward with them.
As I amSHISHAMO
A commercial for the matching app with built around the theme: “I want to meet someone who looks beyond appearances and specs, who faces my inner self, and with whom I can be myself.” The song Watashi no Mama de by the girls’ band SHISHAMO playing as the BGM perfectly matches that theme.
It feels like it cheers on encounters with people who say, “It’s okay to be your natural, unadorned self.”
