Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
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- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (211–220)
Seven Lucky GodsSuiyōbi no Campanella
In autumn, various restaurants release items with “Tsukimi” in their names, and now Pizza Hut has finally joined in.
The ad features Uta-chan dressed in a bright red kimono enjoying the Tsukimi Hut Melts, really conveying how delicious they are.
The background music is “Shichifukujin” by Wednesday Campanella, with Uta on vocals.
While the playful lyrics depict the Seven Lucky Gods in a humorous way, Uta’s cool, poised vocal delivery is particularly distinctive, so be sure to listen with that in mind.
Boys & GirlsHamasaki Ayumi
The McDonald’s commercial featuring Elaiza Ikeda has become a hot topic for incorporating fashion and buzzwords that were popular in the Heisei era.
The song used in the ad, Ayumi Hamasaki’s “Boys & Girls,” released in 1999, has a bright, energetic vibe that fits the commercial perfectly.
As one of the defining tracks of that era, its unforgettable, catchy chorus feels great to listen to and instantly brings a summery excitement and lifts your summertime mood just by hearing it!
lightKotone
Tohoku Electric Power’s summer energy-saving campaign “Thinking of Someone, Thinking of Tomorrow” encourages effortless power conservation for the sake of those who need our limited energy.
A series of scenes captures unassuming, everyday moments as they unfold.
The commercial is brought to life by “Light,” sung by Kotone, whose clear, straight-to-the-heart vocals help the message reach many people.
Catchy Commercial Songs [2023] (221–230)
To youKotone
Word of mouth is spreading thanks to the moving presentation of Anessa’s Doraemon special movie, “Always with the Sun, into the Future.” It’s a commercial for the limited-edition Doraemon packaging, featuring a story in which Doraemon watches over Konatsu Kato.
The song “Kimi ni,” sung by Kotone, is used, and her clear, pure vocals make the story even more touching.
The lyrics are linked to the commercial’s message, so be sure to listen closely.
Flower petalIshigaki Yū
This commercial conveys the reassurance and refreshing taste of CHOYA’s plum drink “Natsu-ume.” The softly colored, illustration-like animation is striking, and combined with the depiction of a parent and child’s interaction, it creates a warm, gentle atmosphere.
Yu Ishigaki’s song “Hanahira,” with its fresh acoustic feel, also evokes the image of a gentle summer breeze.
What’s a Pop?Kami wa saikoro o furanai
God Doesn’t Roll the Dice, He Plays—this song portrays the struggle of creating something new.
Its calm sound, accented by digital tones, is striking, and it conveys a floating sensation that feels like ideas expanding in your mind.
The title directly expresses the anguish of asking “What is pop?”, yet the lyrics gradually lean toward expressing one’s own identity, giving it a positive feel.
In the commercial, Yo Oizumi is shown agonizing over what to watch on Amazon Prime Video, and the overlap between his expressions and the music emphasizes a forward-looking emotion that pursues enjoyment.
Cheer up!Takeuchi Mariya
The Asahi Draft Beer Maruefu commercial has popularized the catchphrase “Otsukare Nama desu.” Its charm lies in a relaxed setup where actress Kyoko Yoshine enjoys a drama at home with a beer in hand.
The BGM features Mariya Takeuchi’s ‘Genki wo Dashite,’ known for lyrics that encourage a heartbroken friend—many fans have surely felt supported by this song over the years.