Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (211–220)
Suki Lieatarashii gakkou no rīdāzu
This commercial showcases the NIKE GAMMA FORCE through a mysterious dance by Shinsei Kamattechan no—correction: Atarashii Gakko no Leaders.
The dark, atmospheric sound of “Suki Lie,” sung with powerful smiles, creates a surreal world.
The socks emblazoned in katakana with “Gamma Force,” along with the distinctive dance performed while wearing them, make sure the name sticks clearly in your mind.
Kimiereyuka
A commercial that seems like it could give you a boost just by watching is Bourbon’s Rich Chocolate Brownie ad, the “May Your Dreams Come True” edition.
This piece features Tetta Sugimoto and Moe Kamikokuryo cheering on students preparing for exams.
Playing in the background is Yuka’s song “Kimi Yell.” Her high, clear vocals evoke the freshness and bittersweetness of youth.
Call From RioToukyou Sukapara Daisu Ookesutora
When it comes to Kirin Beer’s chu-hi, Hyoketsu is the classic choice, and this commercial showcases the deliciousness of its sugar-free version.
Actor Issey Takahashi drinks the sugar-free Hyoketsu and single-mindedly highlights how tasty it is.
When he says, “Looks like everyone’s discovered the flavor that used to be my own little pleasure,” it really drives home just how good it is.
The background music features Tokyo Ska Paradise Orchestra’s “Call From Rio,” an instrumental track distinguished by its light, upbeat rhythm.
Utakata rattaraToukyou Sukapara Daisu Ookesutora
This is a commercial for MARO17, a men’s anti-aging care brand by NatureLab.
It features a stylish, anime-inspired visual, with Tokyo Ska Paradise Orchestra’s “Utakata Rattara” as the background music.
Voice actor Yoshimasa Hosoya is featured, giving the entire CM a cool, male-oriented impression.
If I’m wrapped in kindnessMatsutōya Yumi
This commercial conveys Suntory’s wish for both drinkers and non-drinkers to enjoy themselves together by incorporating non-alcoholic options.
Smiles at the toast are depicted in colorful detail, clearly expressing a relaxed sense of fun.
The BGM that matches this cheerful worldview is Yumi Matsutoya’s classic “Yasashisa ni Tsutsumaretanara” (“If Wrapped in Kindness”).
Its lyrics, which evoke human kindness, and its gentle sound perfectly suit the casual party atmosphere that includes non-alcoholic drinks.
If I’m wrapped in kindnessMatsutōya Yumi
It’s a commercial that makes you want to cheer, “You can do it!” It shows a boy who’s not good with water working hard together with his dad and overcoming his fear.
To celebrate conquering his weakness, it’s Happy Meal time! The song used in the commercial is Yumi Matsutoya’s “Yasashisa ni Tsutsumareta Nara.” It’s the perfect track for scenes of parents watching over their children.
Go for it, baby!!Kuwata Keisuke
The AIRism commercial shines in various situations, from work to private life.
Haruka Ayase and Kohei Matsushita appear, with the ad depicting each of them going about their day.
The commercial features “Sore Ike Baby!!,” a track from Keisuke Kuwata’s 2011 album MUSICMAN.
It’s characterized by a light, electric guitar-driven sound.
Paired with a message that cheers on people stepping into new days, Kuwata’s conversational singing voice resonates throughout the ad.
