Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (211–220)

Asahi Beer Asahi Draft Beer “To all the cast members, cheers for your hard work.” (Spot/Edition)

Cheer up!Takeuchi Mariya

Genki wo dashite

Cheer up!Takeuchi Mariya

The Asahi Draft Beer Maruefu commercial has popularized the catchphrase “Otsukare Nama desu.” Its charm lies in a relaxed setup where actress Kyoko Yoshine enjoys a drama at home with a beer in hand.

The BGM features Mariya Takeuchi’s ‘Genki wo Dashite,’ known for lyrics that encourage a heartbroken friend—many fans have surely felt supported by this song over the years.

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Square Enix FINAL FANTASY XVI “Story” Version / “Eikon Battle Erupts” Version

I was looking at the moon.Yonezu Kenshi

FINAL FANTASY XVI Theme Song / Kenshi Yonezu 'Tsuki o Miteita' Teaser Video

I was looking at the moon.Yonezu Kenshi

Square Enix’s FINAL FANTASY XVI is attracting worldwide attention.

The “Story” trailer highlights the depth of the narrative, while the “Eikon Battles Erupt” trailer showcases the spectacular visuals.

The background music features Kenshi Yonezu’s ‘Tsuki wo Miteita’ (I Saw the Moon), a song written specifically for the game that captures its worldview.

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SUZUKI Solio Bandit “Shiritori Drive” Version

To The Moonayaka

To The Moon

To The Moonayaka

This commercial showcases the beauty and comfortable ride of the Solio Bandit through a driving scene featuring Kanna Hashimoto and Fuju Kamio.

It highlights the car’s power as it cuts through the rain and its beauty across various landscapes, depicted in step with changes in the shiritori word game.

The song used is Ayaka’s “To The Moon”: its strong rhythm underscores the car’s stable performance, while her soaring vocals emphasize a beauty that shines even in the rain.

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Don!Ryokushokushakai

Suzu Hirose moved to goosebumps as Ryokuoushoku Shakai performs the CM song “Don!!” live!

Don!Ryokushokushakai

Fujifilm: “INSTAX SQUARE Link — Where Excitement Connects.” This spot features Suzu Hirose and Ryusei Yokohama using smartphone-enabled Cheki printing to create various works.

It has a very pop feel, and the CM song is “Don!”, a track by Ryokuoushoku Shakai that sings about a diverse society.

A making-of video is available on the web, so if you’re interested, be sure to check it out.

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TCK Tokyo City Keiba 'Run, Light. Teio Sho' Edition

Starry DramaRyokushokushakai

Starry Drama

Starry DramaRyokushokushakai

This is a Tokyo City Keiba commercial in which Yuko Araki and Sota Fukushi perform in a drama-style portrayal of the bond felt in a long-distance relationship.

It clearly emphasizes that with streaming, you can share the same moments even when you’re far apart.

The song used is Ryokuoushoku Shakai’s “Starry Drama,” whose refreshing sound leaves an impression of an expanding world.

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Eternal BlueHitsuji Bungaku

Hitsujibungaku – Eternal Blue (Official Music Video)

Eternal BlueHitsuji Bungaku

A tie-in song by the three-piece rock band Hitsujibungaku that’s been making waves is NTT Docomo’s “Docomo Seishun-wari” iPhone commercial, The Unshakable Youth edition.

The ad’s story features director Muro Tsuyoshi filming scenes of Hikaru Takahashi’s youth.

The song Eternal Blue speaks for both the joy of those youthful days and the sadness of their end.

The commercial has many scenes of her running, and the music matches with a sense of speed and exhilaration.

If you dive into the lyrics, you’ll likely enjoy the commercial’s world even more.

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Cosmo Oil: The Path of Growth

Seeds of LifeKanno Yōko

Seeds of Life (Cosmo Oil commercial song) / Yoko Kanno

Seeds of LifeKanno Yōko

The world-renowned music producer Yoko Kanno.

Her piano piece “Seeds of Life” has long been beloved as the background music for Cosmo Oil’s commercial series.

The “Trajectory of Growth” version is crafted to look back on Cosmo Oil’s journey to date in harmony with the beautiful tones.

The gentle mood of the piece and the commercial’s worldview are a perfect match.

It also runs a bit longer than a typical TV commercial, allowing you to savor the music at leisure.

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